GENAI SEO / AI SEARCH
Make your expertise
easier to find.
And understand.
Improve the information search systems can discover about your business. Measure what appears in AI answers, with clear limits on what any service can promise.
Talk through your goalsTHE WORK WE CAN CONTROL
Better foundations.
More useful evidence.
Discovery & access
Review whether important pages can be crawled and understood, alongside the technical SEO foundations.
Clear business information
Align your services, product facts, and related pages. Use structured data that accurately describes visible content.
Answers worth using
Develop useful answers to buyer questions, supported by relevant expertise and evidence.
Measured visibility
Check a defined sample of questions. Record mentions, citations, and linked URLs separately from referral visits and conversions.
A PRACTICAL MEASUREMENT PLAN
Know what
the numbers mean.
-
01
Set the sample
Agree on buyer questions, platforms, markets, and the conditions for testing.
-
02
Record the baseline
Log the date, question, response, brand mention, and any linked citation.
-
03
Repeat and interpret
Compare like-for-like observations after changes. Treat results as a sample, not a universal AI ranking.
CLEAR EXPECTATIONS
Improve eligibility.
Measure visibility.
Each platform decides what its AI answers say and which sources they cite. No site change can guarantee that your business will be named, linked, or recommended.
A brand mention names your business. A citation links to a source. Neither is the same as a visit or a new lead. We keep these measures separate.
An SEO case study can show relevant work, but more organic traffic does not prove more AI citations. Google says established SEO practices apply to its AI features. Being eligible does not guarantee inclusion.
Read Google’s AI search guidanceAI SEARCH QUESTIONS
Clarity before claims.
Does this replace SEO?
No. Useful content, technical access, and clear business information support both. We assess AI mentions and citations separately from traditional organic traffic.
Can you guarantee a recommendation?
No. Each platform controls its answers and sources. We can improve your site and check a sample of results. We cannot promise that an answer will include your business.
How does this relate to local search?
Accurate services, locations, and business information can help systems interpret your business. Local rankings and AI recommendations are separate outcomes; neither is guaranteed by adding pages or markup.
Which platforms can be included?
A measurement plan may cover Google AI features, ChatGPT, Gemini, Perplexity, or Copilot. We agree on the platforms and available access, and record exactly what was tested.
LET’S TALK
Start with a clearer
view of your visibility.
Tell us which customers and questions matter to your business.