Industries
Help prospective clients understand your financial services and find relevant information through search. We combine technical SEO, content planning and clear reporting, with your subject experts reviewing claims before publication.
Our Financial SEO Services
SEO for financial firms geared to scale traffic and conversion
At Ranq, we help financial services businesses, banks, and fintech companies reach clients through organic search.
Financial Website SEO On-page Optimization
We regularly audit and optimize your existing content using key metrics from Google Analytics, Ahrefs, and Semrush to keep your website primed for search engines and potential customers. We strategize on what will be the easiest and most impactful wins first to push your website ahead.
Financial SEO Content Strategy
The crux of any SEO strategy is content, and strict regulations in the financial industry can lead to low-quality, or down-right risky content. We build your financial SEO content strategy from the ground up to ensure content is both accurate and relevant. Build yourself as an industry authority, trust with your audience, and search visibility with a financial services content strategy.
Link Building
If you want to be an authority in your industry niche, you need credible sites linking out to you on their pages. We analyze your existing backlink profile and suggest link-building strategies to help you gain links from high-authority sources. This helps to provide relevancy and legitimacy to your website making it easier to rank for your target keywords.
Technical SEO
Starting with a full-scope website audit, we hone in on the most pressing technical challenges limiting your SEO growth. Our technical optimizations team prioritizes and systematically optimizes your site for optimum search engine visibility.
Keyword Research
We carry out thorough keyword research to identify top-performing finance SEO keywords that strategically balance traffic potential, keyword difficulty, search intent, and competitor analysis. We’ll make sure we target the right searches and take full advantage of any content gaps we’re seeing.
Benefits of having specialized SEO for the finance industry
SEO for the finance industry that brings real growth
Higher conversion rates
SEO for financial industry services doesn’t just boost organic traffic to your website. It makes sure the traffic that reaches your site is primed to convert. SEO nearly always offers a higher conversion rate than PPC advertising, but this difference is especially pronounced for financial companies.
Increased organic website traffic
High-quality, SEO-optimized content lets you establish your business as trustworthy and build industry-leading brand recognition. Search engines prioritize helpful, informative content; plus, when your audience knows they can come to you for trusted financial advice, they’ll be much more likely to convert. SEO for finance companies is the single best way to boost your search visibility and increase organic website traffic to your website.
Improved brand awareness and trust
In a competitive industry, it pays to stand out. From a clean and intuitive user experience to content that tackles common financial pain points, a comprehensive financial SEO strategy can help your business build trust and authority with your audience and search engines.
Authoritative, helpful content
We research the questions your customers ask and develop content with your subject experts. Clear explanations, accurate claims and a technically sound website support discoverability and trust. Results depend on your market, competition and the work implemented.
Better return than paid ads
Unlike paid ads, financial SEO is a long-term strategy that sees organic traffic compound over time. What’s more, organic search results tend to benefit from a greater click-through rate, are considered more trustworthy, and lead to greater dividends over time. Finance SEO services offer a strategic advantage over your competitors and set you up for long-term, compounding results.
Long-term results, long-term growth
You might have heard it said that SEO is a long-game strategy, and you’d be right. We’re in the business of building your domain authority over time through industry-leading content and technical optimizations that boost your visibility, increase your organic traffic, and get you the conversions you deserve. SEO will benefit your website for years to come.
The ranq way
Why Ranq / Financial services SEO
Built around your financial firm.
Research, relevant content, and clear reporting for a competitive market.
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Financial industry experience
Work with a team familiar with the challenges of marketing financial services.
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Research before writing
Build your strategy around useful, carefully researched financial content.
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Content and technical support
Get a project manager, strategist, editor, financial writers, and technical specialists.
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Keywords chosen with intent
Look at search intent, difficulty, and traffic potential when planning content.
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Audits that lead to action
Review technical issues and content details, from metadata to imagery and links.
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Keep track of the work
Follow Slack updates, project plans, and reports, with a team available for questions.
Financial services SEO / Our process
A clear plan.
From day one.
From your firm’s goals to a plan for content, technical work, and measurement.
Step 1
Build your financial SEO strategy
Align your business goals with a comprehensive website audit.
What’s included
We create a unique financial services SEO strategy for you
Our process begins with onboarding and a comprehensive audit of your website’s current SEO health. We consolidate your goals with what you need to see search engine success into a tailored finance SEO strategy just for you. With us, no two strategies are the same!
Step 2
Fix the technical issues
Address the issues that could hold your website back.
What’s included
We tackle any immediate technical concerns
SEO for the finance industry needs to be built on a solid foundation, so we’ll make sure any technical items hindering your search engine performance are taken care of immediately. This could include broken links, problems with indexing, or otherwise: whatever it is, we’ve seen it before and know what to do.
Step 3
Develop content for your firm
Use a style guide and keyword research to shape relevant content.
What’s included
We start hammering away at authoritative content
We develop a unique style guide for each of our clients that informs our content team about your company’s specific needs, goals, and values. We take our extensive keyword research and turn it into content gold that readers and search engines will love, and we’ll keep the content coming!
Step 4
Monitor and report on progress
Review website metrics, content performance, and areas to improve.
What’s included
We’ll monitor progress and areas of improvement
Financial SEO results can take months to manifest, and you don’t have the time to constantly monitor how your pages are fairing. Luckily, we do! We’ll always have our eye on your website metrics and content performance, providing you with quarterly reports that mark progress and ways we can improve your strategy even more.
Step 5
Upgrade content each month
Use CUP week to update links and improve underperforming pages.
What’s included
We devote a week each month to content upgrades
The fourth week of the month is always dedicated to our Content Upgrade Pipeline (CUP). During this week, we work on the optimizations that we’ve accumulated over time, which could include updated links, enhancements to low-performing pages, and more!
We’re proud to have implemented SEO strategies for the following companies in the financial industry:
Finance SEO case study we’ve conducted
You’ve seen some of our clients, now check out some of their case studies.
How a Fintech Company Grew 237% by building a huge content hub around what
their customers (and potential customers) cared about most
Client Results
Increase in Organic Traffic
New organic Traffic Added
An example of our work with a client in the recruitment industry
Ranq quickly became a part of our Marketing team because of the immediate recommendations and technical changes they made. In just a short amount of time our website no longer had broken links and our blog saw dramatic organic traffic with the keyword improvement. Highly recommend Ranq for quality content that will improve your overall business. CORINNE BOLANOS Wodify 5/5
FAQs about SEO for Financial Services
Still have questions? Find them answered below.
How does SEO for financial services differ from other industries?
SEO for financial companies and fintech firms is held to higher standards than many industries due to the potential ramifications of misinformation in YMYL (Your Money Your Life) content. Add that to the need for authority and visibility online, and it’s clear why financial companies benefit from the expertise of an SEO company that knows their industry.
What are specific SEO challenges financial companies face?
When it comes to launching an SEO strategy, financial companies face the challenge of competing with established websites within a complex and highly regulated industry. Combined with the technical keywords and specialized language that dominate the industry, this makes capturing relevant search traffic difficult for those who don’t know what they’re doing.
What does YMYL (Your Money or Your Life) content mean?
Google defines Your Money or Your Life (YMYL) content as pages that cover “topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society.”
Content of this type is held to strict standards of E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. For financial services, the content you produce must be able to demonstrate these qualities by being up-to-date, well-researched, properly referenced, and helpful to the end user.
What’s the best approach for financial-related keywords?
If the goal is conversion, financial content needs to focus on high-performance long-tail keywords that can expect a high click-through rate. While short-tail keywords can often expect higher levels of traffic, not all traffic is created equal. We prioritize search intent to ensure the financial keywords your content ranks for are oriented toward conversion.
How do you ensure SEO aligns with the goals and values of a financial service?
Our dedicated editorial team works hand-in-hand with your team to understand the financial products and services you offer, as well as your goals, stylistic preferences, and company values. Then, after researching your specific niche and competitors, we combine this information into a centralized content guide that serves as a custom manual for your content.
Contact Ranq today for end-to-end SEO for financial companies!
Financial services face the skepticism of potential customers when it comes to parting with their wealth. Strategically devised and carefully managed finance SEO services can build trust and authority while boosting organic traffic and conversions.
For an industry-leading SEO solution from a team that gets it, you need Ranq. To learn more about how we can kickstart your ranking journey, reach out to Ranq today!