Marketing Strategy

There are over 450,000 law firms in the United States alone. No doubt most of them are wondering how to market themselves—legal services aren’t the same as marketing a new blender. They are at a higher price point and often something that affects the outcome of a client’s life. Add to that a competitive marketplace, […]

The fitness industry is expected to grow to over $434 billion by 2028, which means understanding fitness marketing is going to be crucial for business owners.  If you want your biz to grab a slice of that $400+ billion pie, then getting specific about how fitness marketing works is one of the first steps toward

You’ve finished establishing your software as a service—congratulations! Now, how do you get it in front of customers in such a crowded industry? When learning how to market a SaaS product, then the first thing you need to understand is the importance of your digital reach. How easy your product is to find on the

Adding an image to your content can boost user engagement by as much as 650%. Make that a video, and your content is 1,200% more likely to be shared than text and image combined.  Visual marketing is playing a bigger role than ever in digital marketing—but what exactly is that role? Understanding the importance of

Did you know that in 2022, global digital advertising spending reached a staggering $626 billion spanning multiple marketing channels? This figure highlights the significance of media in today’s marketing landscape. With a wide array of digital marketing channels to choose from, the success of your business hinges on your ability to navigate through a sea

Although there is a ton of information out there about the different types of marketing tools and vehicles, a lot of people breeze right past the basics of concepts like direct and indirect marketing.  Sure, you’ve probably seen or heard the terms, but what  is indirect marketing? Or, for that matter, what is direct marketing?