Our Services
Custom Digital Marketing Strategies Tailored to YOUR Needs
As a versatile digital marketing company, we understand how important it is to have a strong online presence, and the power it can leverage for your business.
Our team of experienced digital marketers can help you reach your target audience and measure the success of your campaigns. We use the latest techniques and strategies to ensure that your business has the best chance of success.
Digital marketing is never a one-size-fits-all proposition—every business has a unique offering and skill set with which they can position themselves in an increasingly competitive market. And many agencies win you over with lofty promises and catchy sales pitches, only to drop the ball when it comes time to deliver.
Conversely, we’re driven by results and our clients’ success—building a fruitful, long-lasting partnership with you so we can continue to deliver the engagement and conversion results you’re looking for.
Contact us and let’s work together to grow your business!
Why Digital Marketing Services Bring Real Growth to Businesses
The best part of digital marketing is that it’s cost-effective; with the right campaign, and some expertly-placed content, you can draw in potential customers without having to lay down a penny in Google Ads.
A quality digital marketing company lets a business expand its visibility to its target customers organically. The more eyes on you, the more you sell, and the bigger your business grows.
Our Services
Ranq's Digital Marketing Services
Search Engine Optimization (SEO)
Growing your audience and customer base organically is a key strategy for long-term business growth. Through focused keyword research, as well as on-page and off-page optimizations, we improve your online visibility and rankings in search engines. This way, you get quality traffic, quality leads, and—most importantly—conversions.
Content Marketing
Technical optimizations cannot help your website if it’s not supported by high-quality content. Search engines are better than ever at determining the best content to serve to searchers. You can’t just keyword-stuff and call it a day; you’ve got to build high-quality, reputable content that attracts viewers at all ends of the sales funnel and helps build authority.
Why Choose Ranq's Digital Marketing Services
We bring a full marketing team to each project, including: a director, a technical lead, a content lead, a project manager, a technical analyst, an editor, a team of writers, an editorial coordinator, an outreach specialist (if necessary), an optimization specialist, and strategists for all aspects of online marketing.
We maintain a focus on achieving tangible outcomes. This means clearly understanding the desired outcomes and then taking steps to make them a reality. At Ranq, we use data to track and measure the success of our digital marketing campaigns and have the ability to interpret and analyze the data in order to adjust strategies and improve results.
None of our work, well, works if we can’t build a healthy, sustainable relationship with you. Ranq prides itself on our ability to keep clients happy and invested in our work, with full transparency and access to our teams and department heads through Slack, and remote meetings when we need to align.
You’ll also get access to project plans updated in real-time, so you know at a glance where we’re at in your campaign, what specific items we’ve completed, and where we need sign-offs from you.
We tailor our communication style to your needs. Want to be more hands-on? We’ll give you frequent notifications to give us the green light to start new content, handle sitewide fixes, and even read and approve outlines before we write. Want to sit back and let us do all the work? We can roll with that too, and keep you apprised of what we’ve done and how well it’s doing.
Our tailored digital marketing strategies are designed to meet the specific needs of a particular business and customer. This involves gathering data on your customer’s preferences, buying habits, and demographics, and using this data to create highly personalized digital marketing campaigns. This lets us keep our marketing campaigns effective by targeting the right customers with the right messages. From there, more customers, and a better return on your investment.
Good SEO takes anywhere from 3 to 6 months to take effect, which we realize is a lot to commit to. But we believe in the efficacy of our work so much (and have seen it borne out in nearly all of our clients) that, if we don't meet the KPIs we both commit to after six months, we'll work for free until we hit 'em.
Our Process
Ranq's Digital Marketing
We listen to you.
Between emails and meetings, we’ll talk to you about your business. Who are your customers, and how much are they worth? What are you selling? How do you want to talk about yourself and be talked about? What are your most pressing SEO needs?
We perform SEO, content, and competitor audits.
Meanwhile, we’ll take our own independent look at your website through our suite of SEO tools (Ahrefs, SEMrush, Google Search Console, and others) to determine your site health, current traffic, and domain authority. We’ll also pore over your website and any marketing materials you provide to build our impression of your brand’s voice, the topics you’ve covered, and where you could stand to improve on both.
Our content and editorial team will also build a dedicated content guide to share with you, allowing us to gain and demonstrate a working understanding of you and your product/service. Any feedback on our content will go in there as well. This way, we’ve got a living document we can all refer to in order to keep any new content we create in keeping with your content needs.
We come up with a strategic digital marketing plan.
Given those findings, our department leads put their heads together to build a strategy document you can review. If you like it, we can get to work; if not, we can refine it till you do.
We polish your website's technical and on-page SEO.
In the first couple weeks of working together, our technical team works hard to build up your site’s SEO health score by making some of the most immediate, pressing changes your website needs.
Then, we build a pipeline of on-page optimizations and sitewide fixes to work through over the course of our project.
We build our content strategy.
Armed with the info we’ve collected on you and your competitors, we do an initial round of keyword research to assemble a batch of solid keywords on which we can build a robust content strategy.
Meanwhile, we pitch two pilot articles we can outline, draft, and send to you in Week 3, so you can get a feel for how we write, make any adjustments, and kick off our content strategy in earnest.
From there, we build out a strong pipeline of blog content we can create for you. Once greenlit by you, our editors and writers get to work, performing deep keyword research for each piece and building robust outlines you can approve before we write a word of prose.
Our strategy is usually based on content clusters vital to your business or niche. We work to build high-quality content that’s both relevant to your potential customers and targets the keywords you most want to rank for.
Want a direct comparison of your product to a competitor? Or just a thought-leader-y piece in your industry? Our dedicated editing and writing teams will work with you long-term to know your product as well as you do and write about it with equal authority.
We’ll also take the time to suggest and fulfill various content upgrades to existing high-value, revenue-generating pages, in tandem with our on-page technical optimizations.
We keep in touch with you at all times.
Throughout our work together, you’ll have real-time access to our entire team in several distinct ways:
- A shared Slack channel for minute-by-minute access to every member of the team working on your project, including kickoff messages and summaries at the start and end of each work week
- A Monday project plan, where you’ll see each item we’re working on every week and have the opportunity to approve content or send feedback on content and tech tasks
- Remote video calls as needed to go over strategy, work on feedback, and report on wins and progress
Whether you need to get a bird’s-eye view of our SEO work or a simple question answered by a team member or department head, we’ll be here for you every step of the way.
NON-PROFIT INITIATIVE
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