How Hunt Club grew traffic from 2,000 to 30,000/mo in 18 months by investing heavily in smart, tactical content designed to build an audience on both the supply and demand side of their business
COMPANY PROFILE
huntclub.com
Summary
Hunt Club was a new startup in the recruiting space that combined SaaS elements with a high-end recruiting service.
They came to us with a small marketing team and needed an autonomous SEO solution who could handle everything from start to finish.
They also had limited traction in Google at the start of the project (about organic 2,000 visits/mo), making the project something of an uphill battle.
Be producing smart, tactical content and hitting the publish button often — combined with best-practice, foundational technical SEO — Ranq was able to grow organic traffic from ~2,000/mo to over 30,000/mo in about 18 months.
Goals
Hunt Club needed overall traction, but it also needed to balance audiences: building organic traffic with both potential employers and potential employees.. They also needed to create a solid technical foundation for SEO, since they had no SEO team when they first reached out.
CHALLENGES
Challenge #1: No real traction to build on
Typically, it’s a little easier to build on an established foundation. Hunt Club had virtually no traction to start, so we needed to build the audience from the ground up, which required a bit of patience and no small amount of testing to figure out where the organic growth levers really were.
Challenge #2: Aggressive publishing schedule
Because of the need to build significant traction — as well as their need for content for other purposes — Hunt Club’s publishing schedule was aggressive, requiring Ranq to produce 24,000 words of content per month.
Challenge #3: No technical SEO foundation, strategy or direction
Hunt Club’s marketing team was small and lacked SEO expertise, which meantRanq needed to be a full-service, autonomous solution.
Strategy
1. Strong emphasis on great content strategy
To build traction early in a company’s life, great content strategy is absolutely mission-critical. Ranq developed a content strategy that found pockets of low competition in an otherwise saturated market and targeted them aggressively.
2. Strong technical foundation & site structure
Ranq supported the aggressive publishing efforts with strong site structure that emphasized new content and rapid indexation.
3. Publishing frequently
Sometimes you just got to hit the publish button as often as you can. More content = more opportunities to rank for more keywords = a bigger audience over time.
4. Doubling down on winning content trends
When we started to generate traction, we identified content types Google seemed to like to rank us for, and we doubled down on those trends, which helped compound our wins.
5. Content gap analysis for winning content
When we landed on home-run content, we spent time optimizing it and identifying “content gaps”: topics and subtopics other winning pages were talking about that we weren’t. Adding those boosted traffic of already-winning pages.
6. Leveraging incoming links
As Hunt Club’s brand grew and links came in, we used internal links and site structure to direct the flow of that authority to new content.
Results
Keywords on page 1
total keywords ranking in Google
Words of Content
Pages Optimized
Organic Traffic Increaes
Articles Published