# LLMs.txt - Sitemap for AI content discovery # Ranq > We drive real business growth --- ## Pages - [Outreach & SEO Link-Building](https://www.ranq.io/services/outreach-seo-link-building/): Give your website that extra boost with niche relevant and authoritative backlinks. See our off page SEO Outreach and Link Building Services. - [On-page SEO Services](https://www.ranq.io/services/on-page-seo-services/): Low rankings, low user engagement, high bounce rates, and failure to connect with your ideal audience are all signs that you need Ranq’s on-page SEO services. - [Technical SEO Services](https://www.ranq.io/services/technical-seo-services/): Technical SEO Services are a vital part of any SEO strategy, but choosing the best provider for these is key to getting results. Learn how Ranq can help! - [Local SEO Services](https://www.ranq.io/services/local-seo/): Local SEO services that bring local dominance and customers to your business. Learn more about what makes our strategies so effective. - [White Label SEO Services](https://www.ranq.io/services/white-label-seo/): Experience premium white-label SEO services from a full-service SEO agency. Discover our premium offerings, and learn what we can do for you. - [Law Firms](https://www.ranq.io/industries/law-firm-seo/): Unlock the power of law firm SEO services with Ranq. Dive deep into tailored strategies that elevate law firms in the digital landscape. - [Real Estate](https://www.ranq.io/industries/real-estate-seo/): Ranking on page 2 versus page 1 can mean clients find you or they don't. See how Ranq's real estate SEO services power you ahead. - [Insurance](https://www.ranq.io/industries/insurance-seo/): Due to the competitiveness of the insurance industry, SEO for insurance companies is no longer a luxury. Check out Ranq’s Insurance SEO services. - [Consulting Firms](https://www.ranq.io/industries/consulting-firms-seo/): SEO for consulting firms and professional service providers is different from standard SEO. How and what does it entail? Let’s find out. - [Healthcare](https://www.ranq.io/industries/healthcare-seo/): Establishing your online presence is vital for sustained success. See how Ranq’s healthcare SEO services power you forward. - [Financial Services](https://www.ranq.io/industries/seo-financial-services/): SEO for financial services needs to be highly nuanced because of unique audience preferences and industry challenges. At Ranq, we take all of that into account! - [Recruitment and HR](https://www.ranq.io/industries/recruitment-hr-seo/): Our clients can attest we know SEO for HR. See how Ranq SEO services for HR and recruitment can help you reach your audience like never before. - [Free Strategy Plan](https://www.ranq.io/free-strategy-plan/): FREE SEO Strategy Plan Most SEO agency relationships take months of work (and thousands of dollars) to bear fruit. At... - [Fitness](https://www.ranq.io/industries/fitness-seo/): Building SEO is like building muscle, why not invest in a personal trainer? See what Ranq has to offer as your fitness SEO solution. - [Free SEO Audit](https://www.ranq.io/free-seo-audit/): Do you want to know where your website stands against your competitors? Get free SEO audits for your website from Ranq and level up with a free strategy call! - [Thank You Free Checklist](https://www.ranq.io/thank-you-checklist/): Thank You Enjoy your SEO checklist In the meantime check out our blog for some SEO tips and insight. - [SAAS](https://www.ranq.io/industries/saas-seo/): SaaS is a competitive market, and SEO success requires a data-first approach. See what SaaS SEO services like Ranq can offer your business! - [Pay For Results](https://www.ranq.io/pay-for-results/): Pay-for-results We know it’s hard to commit to a new strategy and a new company. That’s why we put skin... - [Thank You Free Strategy Plan](https://www.ranq.io/thank-you-seo-plan/): Thank You We will be in touch with you shortly.   In the meantime check out our blog for some... - [Kickbox Case Study](https://www.ranq.io/portfolio/kickbox/): Ranq increased the value of Kickbox's conversions by 1904% within 2 years by utilizing a highly-targeted and organic traffic-focused strategy. - [SaaS Company Case Study](https://www.ranq.io/portfolio/saas-company/): How a SaaS based on web technologies grew traffic from 900 to 39,000/mo in 10 months through a targeted and robust SEO content strategy. - [Cookie Policy](https://www.ranq.io/cookie-policy/): COOKIE POLICYLast updated May 24, 2023 This Cookie Policy explains how Ranq Digital LLC (“Company,” “we,” “us,” and “our“) uses... - [Privacy Policy](https://www.ranq.io/privacy-policy/): PRIVACY POLICYLast updated May 23, 2023 This privacy notice for Ranq Digital LLC (doing business as Ranq) (“Ranq,” “we,” “us,”... - [Thank You](https://www.ranq.io/thank-you/): Thank You We will be in touch with you shortly. In the meantime check out our blog for some SEO... - [Framer Case Study](https://www.ranq.io/portfolio/framer/): How Framer grew user registrations 64% in under 6 months by focusing tactical SEO and content creation and development. - [Aspiration Case Study](https://www.ranq.io/portfolio/aspiration/): How Aspiration increased traffic 237% in just over 12 months by building a huge content hub around what their audience cared about most. - [Left Coast Performance Case Study](https://www.ranq.io/portfolio/left-coast-performance/): How Left Coast Performance grew from 0-42k in monthly traffic by optimizing their store and leaning into a revenue-driven content strategy. - [Hunt Club Case Study](https://www.ranq.io/portfolio/hunt-club/): How Hunt Club grew traffic from 2,000 to 30,000/mo in 18 months by investing heavily in smart, tactical content designed... - [Industries](https://www.ranq.io/industries/): Industries We Serve Get Started Dedicated to Industry Expertise Everything is nuanced in this universe. Online marketing is the same.... - [Content Marketing Services](https://www.ranq.io/services/content-marketing/): Looking for top-tier content marketing strategy services for your company? Ranq can become your trusted content marketing partner. Let’s Talk! - [SEO Services](https://www.ranq.io/services/seo/): Are you looking for SEO Services that will make your business grow its online presence? Ranq provides tested and perfected Search Engine Optimization Services. - [Portfolio](https://www.ranq.io/portfolio/): Our Work RANQ Digital Marketing Case Studies We deliver real data proven results to our clients Digital marketing is a... - [Contact](https://www.ranq.io/contact/): Contact Let’s talk Let’s Make it Happen Don’t Hesitate To Get in Touch. We pride ourselves not just on driving... - [Blog](https://www.ranq.io/blog/): - [About](https://www.ranq.io/about/): About Us Meet our world-class team. Imad Khwaja Managing Partner Max Frederick Head of SEO A comprehensive background in SEO... - [Services](https://www.ranq.io/services/): Digital Marketing Services by Ranq Real long-term growth, driven by data Get a Free Quote Our Digital Marketing Services Custom... - [Home](https://www.ranq.io/): We’ve consistently 3x and 4x the revenue of our clients through our SEO and internet marketing services. See how we tailor our strategies to individual clients. ## Posts - [10 Winning SAAS Customer Acquisition Strategies](https://www.ranq.io/blog/saas-customer-acquisition-strategies/): As a SaaS business, you constantly struggle to attract more users without blowing your entire marketing budget in the process.... - [What is the Healthcare Customer Journey?](https://www.ranq.io/blog/healthcare-customer-journey/): This article describes and illustrates the purpose of the healthcare customer journey, how to map that journey, and the benefits of responding to that map. - [Create a Winning B2B SAAS Growth Strategy](https://www.ranq.io/blog/b2b-saas-growth-strategy/): This article is about how a SaaS company can create an effective B2B SaaS growth strategy by aligning acquisition, retention, and expansion initiatives. - [How to Increase Patient Volume in a Medical Office](https://www.ranq.io/blog/how-to-increase-patient-volume-in-medical-office/): Need to know how to increase patient volume in a medical office? Check out this comprehensive step-by-step guide on increasing patient volume. - [What is the SAAS Customer Lifecyle? ](https://www.ranq.io/blog/saas-customer-lifecycle/): This article dissects each stage of the SaaS customer lifecycle and explains how to use it to generate leads, reduce churn, and maximize profits. - [How Do Law Firms Market Themselves Online?](https://www.ranq.io/blog/how-do-law-firms-market-themselves/): How do law firms market themselves online? This blog is a complete guide to online marketing for law firms. - [A Quickstart Guide to Email Marketing for Law Firms](https://www.ranq.io/blog/guide-to-email-marketing-for-law-firms/): For law firms, email marketing isn’t only about sending updates about clients; it’s a key strategy to improve communication, build... - [The SAAS Customer Journey Stages: A Complete Guide](https://www.ranq.io/blog/saas-customer-journey-stages/): This article discusses the different stages of the SaaS Customer Journey Map and how a business can use that data to improve. - [How to Get More Patient Referrals in Healthcare](https://www.ranq.io/blog/how-to-get-more-patient-referrals/): Wondering how to get more patient referrals in healthcare? Read this blog to learn how to attract more patients to your practice. - [What Are Some Lucrative Trends in Healthcare Marketing?](https://www.ranq.io/blog/trends-in-healthcare-marketing/): Promoting healthcare organizations or practices without knowing these trends in healthcare marketing can be a waste of time. - [Family Law Firm Digital Marketing Strategies to Reach More Clients](https://www.ranq.io/blog/family-law-firm-digital-marketing-strategies/): Family law firm digital marketing doesn’t have to be complicated. It has to be deliberate and strategic. Here’s your ultimate strategy plan! - [Best Practices for Branding in Healthcare Marketing](https://www.ranq.io/blog/branding-in-healthcare-marketing/): Understanding the role of branding in healthcare marketing is critical if you want to create a successful marketing campaign for your healthcare organization. - [13 SaaS Email Marketing Strategies for Your ABM Efforts](https://www.ranq.io/blog/saas-email-marketing-strategies/): Has email marketing not worked out the way you wanted? Here are 13 saas email marketing strategies to boost your ABM efforts. - [Why Is SaaS Influencer Marketing So Common?](https://www.ranq.io/blog/why-influencer-marketing-saas-common/): Struggling to make your SaaS brand grow? Try SaaS influencer marketing. This guide has everything you need to know to get started. - [How to Build a Personal Injury Law Firm Marketing Plan](https://www.ranq.io/blog/marketing-plan-for-personal-injury-law-firm/): Discover how to create a marketing plan for personal injury law firm. Also, find marketing ideas to boost your client base and enhance visibility today. - [The Intricacies of Healthcare Social Media Marketing](https://www.ranq.io/blog/social-media-marketing-for-healthcare/): Social media marketing for healthcare is riddled with challenges. Here’s everything you need to know and campaign ideas to get you started. - [Maximize Social Media Marketing for Your Fitness Classes With These Ideas](https://www.ranq.io/blog/marketing-ideas-for-fitness-classes/): Looking for marketing ideas for fitness classes? Look no further! Here are seven tips to get you going on social media like a pro. - [SEO or PPC? SaaS Marketing Strategy That Incorporates Both](https://www.ranq.io/blog/ppc-saas-marketing-strategy/): Ads are costly, and crafting a PPC saas marketing strategy without SEO on the side is pointless. Here’s our 3 phase SaaS marketing approach that crushes it! - [Healthcare SEO Marketing to Create a Healthy Website](https://www.ranq.io/blog/healthcare-seo-marketing/): Does your healthcare SEO marketing check all the boxes? Include these patient behaviour-driven SEO strategies in your practice’s marketing for success. - [Law Firm Marketing - SEO tips from the experts](https://www.ranq.io/blog/law-firm-marketing-seo/): Law firm SEO marketing needs to be distinguished from generic SEO. If not, it’ll do more harm than good. Learn how to market your law firm effectively with SEO. - [The Ins and Outs of Healthcare Content Marketing](https://www.ranq.io/blog/ins-and-outs-of-healthcare-content-marketing/): When content marketing increases lead generation for a whopping 74% of companies, developing a solid content marketing strategy for healthcare... - [How to Market a Gym with Local SEO](https://www.ranq.io/blog/how-to-market-a-gym/): Learn how to market your gym with local SEO and the critical 5 elements that your local SEO strategy must have to be effective. - [How to Handle Law Firm Content Marketing Properly](https://www.ranq.io/blog/law-firm-content-marketing/): Law firm content marketing is one of the most lucrative and cost-effective ways to scale your practice, so you should know how to handle it properly. Curious? Read on. - [10 Fitness Content Marketing Strategies for Gyms](https://www.ranq.io/blog/content-marketing-strategies-for-gyms/): Want more visibility for your gym? Use these 10 content marketing strategies for gyms to boost your brand image and get more love from your fitness followers. - [Developing a SaaS Content Marketing Strategy](https://www.ranq.io/blog/developing-a-saas-content-marketing-strategy/): If you’re marketing your SaaS product with a generic content marketing strategy, you’re wasting money. Learn how to create a killer strategy for SaaS. - [Guide to B2B Marketing in the Healthcare Industry](https://www.ranq.io/blog/guide-to-b2b-marketing-in-healthcare-industry/): B2B marketing in the healthcare industry is not easy; we have developed this guide to walk you through this challenging journey. - [How to Market a Law Firm to Scale (And Tip the Scales)](https://www.ranq.io/blog/how-to-market-a-law-firm/): Ready to learn how to market a law firm like a pro? This guide can help you learn how to take your marketing to the next level. - [Is SEO Worth the Money? Let's Do an ROI Analysis](https://www.ranq.io/blog/is-seo-worth-the-money/): Is SEO worth the money? Don’t commit until you’ve read what SEO can do. Here’s what happened to these three businesses after they started SEO. - [Fitness Marketing Strategies That Are Worth the ‘Weight’](https://www.ranq.io/blog/fitness-marketing-101/): Tailor successful fitness marketing strategies with our guide on how to market a fitness business. - [Best SEO Reporting Tools (Updated 2025)](https://www.ranq.io/blog/best-seo-reporting-tools/): If you’re a small business, don't pick an SEO reporting tool in 2025 without looking at this list and exploring commonly asked SEO reporting questions. - [How to Market a SaaS Product to Leave a Digital Footprint](https://www.ranq.io/blog/how-to-market-saas-product/): Learning how to market a SaaS product doesn’t have to be a headache thanks to this in-depth guide. - [Best SEO Audit Tools of 2024](https://www.ranq.io/blog/best-seo-audit-tools-of-2024/): There’s always a way to improve a website’s search performance. To find that way, you’ll need to have one of the best SEO audit tools of 2024 in your corner. - [Best On-Page SEO Tools of 2024](https://www.ranq.io/blog/best-on-page-seo-tools-of-2024/): Unlock digital success with our guide to the best on-page SEO tools of 2024. Elevate your rankings and optimize your website effortlessly. - [Best Local SEO Tools of 2024](https://www.ranq.io/blog/best-local-seo-tools-of-2024/): Here are our top picks for local SEO tools in 2024! Uncover the best local SEO tools to boost your online presence with GMB, reviews, and reputation management. - [Best SEO Software for Small Businesses (Updated 2025)](https://www.ranq.io/blog/best-seo-tools-for-small-businesses-in-2024/): Find success and growth with our guide to the best SEO tools for small businesses in 2025. Take advantage of our hands-on experience when making your decision. - [Organic Search vs. Paid Search: What are the Differences and Which Provides a Better Return?](https://www.ranq.io/blog/organic-search-vs-paid-search-which-provides-a-better-return/): The organic search vs. paid search debate is not about whether SEO or PPC is better but more about which is better for your specific business. - [What Is a Google Core Update? Understanding the Effects of Algorithm Updates](https://www.ranq.io/blog/what-is-a-google-core-update-understanding-how-the-algorithm-changes/): Explore what a Google core update is, how it affects rankings, and what strategies help create content that thrives. Stay ahead with our expert SEO tips. - [Why Unique Content Is So Important for SEO in the Age of Generative AI](https://www.ranq.io/blog/why-unique-content-is-important-for-seo-in-the-age-of-generative-ai/): Curious why unique content is important for SEO? Learn why original content is the backbone of SEO and why AI struggles to generate it. - [Creating a Social Media Scheduling Calendar for 2024](https://www.ranq.io/blog/creating-a-social-media-scheduling-calendar-for-2024/): Transform your social media strategy with a social media scheduling calendar. Easily schedule & publish your content with our guide to social media scheduling. - [Content Optimization in SEO: Best Practices to Follow](https://www.ranq.io/blog/content-optimization-in-seo-best-practices-to-follow/): Follow these best practices for content optimization in SEO to boost your search visibility, improve engagement, and increase conversions. - [What to look for when hiring an SEO company?](https://www.ranq.io/blog/5-attributes-to-look-for-when-hiring-an-seo-agency/): If you’re looking to hire an SEO agency, there are five key attributes by which you should evaluate prospects. Read on to find out! - [How Long Does It Take to See SEO Results and When Does SEO Progress Become Evident](https://www.ranq.io/blog/seo-results-how-long-does-it-take-to-see-progress/): Have you ever wondered, how long does it take to see SEO results? Read our guide on what SEO results to look at to assess SEO Progress. - [Building a Visual Marketing Strategy for Your Growing Business](https://www.ranq.io/blog/building-a-visual-marketing-strategy-for-your-growing-business/): Your visual marketing strategy is incredibly important to your marketing plan. Let’s see how to build one that has an impact! - [How to Avoid Duplicate Content in SEO](https://www.ranq.io/blog/how-to-avoid-duplicate-content-in-seo/): Knowing how to avoid duplicate content in SEO is important because its consequences can range from lower rankings to complete absence from the SERPs. - [Content Marketing Processes: Everything You Need To Know](https://www.ranq.io/blog/content-marketing-processes/): The right content marketing processes allow provide a scalable content production, but you need to know how to create a successful content marketing and workflow. - [Basic SEO Principles: An Essential Guide for Beginners](https://www.ranq.io/blog/seo-principles/): As an online business, you’ll need to know basic SEO principles which is why we’ve developed this beginner’s guide to the basics of search engine optimization! - [Why Hire an SEO Company?](https://www.ranq.io/blog/why-hire-seo-company/): Ever asked yourself, “Why hire an SEO company?” Many companies do. In this post, we’ll dissect what an SEO company does and the benefits it brings. - [What is the Average Cost for SEO Services Throughout the Ranking Journey](https://www.ranq.io/blog/average-cost-of-seo/): What’s the average cost of SEO? It’s trickier than you might think. Check out our exploration of the average cost for SEO services as you climb the ranks! - [On-Page Optimization in SEO: Staying On Top Of SERPs](https://www.ranq.io/blog/on-page-optimization-in-seo/): You’ve created a lot of content for your website and some of it is doing well, but a lot of... - [Need Search Engine Optimization Consultants? Try This Checklist](https://www.ranq.io/blog/search-engine-optimization-consulting-checklist/): Does your business need search engine optimization consulting? Assess your SEO strategy with this handy checklist. - [How to Make an Enterprise Website SEO Audit Report](https://www.ranq.io/blog/build-enterprise-website-seo-audit-report/): Ever built an enterprise website SEO audit report? To see how you shake up in the SEO world, you'll need to. Learn how from the SEO experts! - [What Do the Best SEO Companies for Small Businesses Offer on a Budget?](https://www.ranq.io/blog/seo-companies-for-small-business/): SEO companies for small businesses can offer a lot of benefits in even the most competitive industries. See how in this guide! - [Best Search Engine Optimization Companies of 2024](https://www.ranq.io/blog/best-search-engine-optimization-companies/): The best search engine optimization companies are hard to find with so many out there. That's why we've compiled our own list. Check it out! - [Can SaaS SEO Boost Your Growth?](https://www.ranq.io/blog/saas-seo-growth/): Does your SaaS business need a long-term SaaS SEO strategy? Of course, it does. Learn why through the lens of statistics. - [SEO for Family Law: Make Your Firm Stand Out](https://www.ranq.io/blog/seo-for-family-law/): Learn how targeted SEO for family law firms will get you in front of clients and help boost revenue and profit margins - [What is Legal SEO? A Law Firm SEO Guide for Beginners](https://www.ranq.io/blog/legal-seo-beginners-guide/): Your law firm website needs to get in front of potential clients, and legal SEO is the way to do it. Check out our law firm beginner's guide! - [How Many SEO Keywords Should I Use in a Blog Post?](https://www.ranq.io/blog/how-many-keywords-should-i-use/): "How many keywords should I use for SEO content?" This is a question you may be asking yourself, and we're here to answer it! - [What Does an Infographic Look Like? 6 Design Tips](https://www.ranq.io/blog/what-does-an-infographic-look-like/): Infographics are an amazing way to inform and engage an audience. Let's answer the question, "What does an infographic look like?" - [Paid vs Owned vs Earned Media: Definitions & Examples](https://www.ranq.io/blog/what-is-earned-owned-paid-media/): Should you use owned, earned or paid media for your marketing strategy? The key is to understand each type in detail and use them for your benefit. - [Search Engine Optimization Price Quotes: How Much Search Optimization Cost in 2025](https://www.ranq.io/blog/search-engine-optimization-pricing/): Curious about search engine optimization pricing? You're not alone. There's no cut-and-dry answer, but we'll tell you what to expect! - [How to Search Websites for Keywords: 3 Different Approaches](https://www.ranq.io/blog/how-to-find-keywords-of-website/): A key part of competitor analysis in SEO is finding websites’ keywords. If you need to know how to search websites for keywords, we’ve got you covered in this guide! - [How to Write Marketing Copy: 12 Quick Tips to Improve Content Quality](https://www.ranq.io/blog/how-to-write-marketing-copy/): You need to put your best foot forward to your customers, which is why we've put together 12 tips on how to write marketing copy! - [How to Start SEO for a New Website: A Step by Step SEO Guide](https://www.ranq.io/blog/how-to-start-seo-on-website/): Starting a new website can be overwhelming but it doesn’t have to be if you know how to start SEO for your new website - [Getting a Good Backlink Profile Means Finding the Good Backlink Sites](https://www.ranq.io/blog/how-to-spot-good-backlink-sites/): If you're going to build a good backlink profile, you need to know how to spot the right backlink sites. Here are some qualities to look for! - [ How to Check Backlinks in Google (And Why You Should)](https://www.ranq.io/blog/check-backlinks-google/): Backlinks are an essential component of any SEO strategy, so you'll need to know how to check backlinks in Google. Read on to find out! - [How to Get a Featured Snippet on Google to Boost Your Visibility](https://www.ranq.io/blog/get-featured-snippet-on-google/): Everyone wants to know how to get a featured snippet on Google, but not many know the steps to get there. Read on to find out! - [Want to Know How to Create a Content Plan? Follow These Simple Steps](https://www.ranq.io/blog/how-to-create-content-plan/): Every content journey starts with strategy, but that strategy needs to be put into action. Read on to learn how to create a content plan! - [5 Benefits of Hiring an SEO Expert (And How to Go About It)](https://www.ranq.io/blog/hiring-an-seo-expert-benefits/): Hiring an SEO expert is the best thing you can do for the success of your online business, and we'll show you why! - [How to Create Editorial Calendars for Blogs](https://www.ranq.io/blog/create-editorial-calendar/): Don't know how to create editorial calendars, let alone what an editorial calendar is? Follow our brief guide! - [How to Claim a Knowledge Panel on Google, And Why You Need One](https://www.ranq.io/blog/how-to-claim-google-knowledge-panel/): If a Google knowledge panel exists for your business, then you need to claim it for branding purposes. Here’s how to claim a knowledge panel on Google. - [Content Marketing: How to Increase Sales Without Blowing Up Your Budget](https://www.ranq.io/blog/marketing-how-to-increase-sales/): What's the best solution to boost your website traffic? Content marketing: how to increase sales without paying an arm and a leg. - [Common Technical SEO Issues (from a Tech Lead)](https://www.ranq.io/blog/common-technical-seo-issues/): If you want the foundation of your website to be solid, you need to spot and fix these common technical SEO issues. - [What is the Future of AI Based SEO?](https://www.ranq.io/blog/what-is-the-future-of-ai-and-seo/): Generative AI like ChatGPT has upended many industries and sectors but is it going to change the future of AI based SEO. Let's find out! - [How to Check your website for a Google Penalty (And How to Recover from it)](https://www.ranq.io/blog/check-google-penalty/): Noticing some dips in your website traffic? You may need to check for Google Penalty. We'll walk you through what to do and how to remove a Google penalty! - [Tips for Keyword Research in 2023 from Your Friendly Neighborhood SEO Experts](https://www.ranq.io/blog/tips-for-keyword-research-from-seo-experts/): If you're looking for tips for keyword research, you've come to the right place! Read about our process at Ranq. - [How to Make Your Website Appear on the First Page of Google in 2025](https://www.ranq.io/blog/how-to-make-your-website-appear-on-the-first-page-of-google-in-2023/): The first positions in Google Search Page seem impossible at times, check out our advice on how to make your website appear on the first page of Google - [How to Build a Content Strategy from A to Z](https://www.ranq.io/blog/how-to-build-a-content-strategy-from-a-to-z/): If you want to know how to build a content strategy, you've come to the right place! Here's our quickstart guide to building one. - [How to Start a Company Blog in 2025: A Beginner's Guide](https://www.ranq.io/blog/how-to-blog-for-your-business-a-beginners-guide/): To ensure steady business growth, you need to learn how to start a blog for your business and then execute all the steps for successful business blogging. - [CMOs: Don’t Hire an SEO Agency Until You Ask These 7 Questions](https://www.ranq.io/blog/cmo-friendly-seo/): We work with a lot of CMOs.   And if we’ve learned one thing about this crowd, it’s probably this:... - [How to crush SEO even if your store doesn’t have many products (3 examples)](https://www.ranq.io/blog/seo-for-stores-with-small-catalogues/): Let’s talk about a weird nuance in the world of e-commerce SEO.   In e-commerce, there are big stores, and... - [How to Hire a Small Business SEO Agency](https://www.ranq.io/blog/small-business-seo-services/): As a small business, capitalizing on available marketing solutions is more important than anything. The resources that are available are... - [6 Actionable SEO Solutions for 2021](https://www.ranq.io/blog/6-actionable-seo-solutions-for-2021/): 68% of clicks happen on the first three results in Google. SEO is a must for businesses today, but how... - [10 Shopify Blog Examples to Model Your Own Store After](https://www.ranq.io/blog/10-shopify-blog-examples-to-model-your-own-store-after/): Got a Shopify Blog? Read these 10 Shopify blog post examples and turn your Shopify Ecommerce Blog into a sales partner for your success. - [Woocommerce SEO](https://www.ranq.io/blog/woocommerce-seo/): WordPress has worked hard to become one of the leading platforms for online businesses. What started as a chance to... - [SEO for Photographers](https://www.ranq.io/blog/seo-for-photographers/): As a photographer, the Internet is your showcase. It’s where you can give people a glimpse of your creative talents... - [The Real Value of Professional Organic SEO Services](https://www.ranq.io/blog/the-real-value-of-professional-organic-seo-services/): SEO is the central strategy of any business that wants to succeed with online marketing. Although there are a number... - [On Page SEO: What to look for](https://www.ranq.io/blog/on-page-seo-what-to-look-for/): On Page SEO is crucial for getting your site to rank in Google, but it can get pretty technical. Here’s... - [Monthly SEO Packages: What To Watch Out For](https://www.ranq.io/blog/monthly-seo-packages-what-to-watch-out-for/): Monthly SEO packages are what you want to go for if you’re really interested in climbing in Google. However, they... - [The Insider’s Guide to Magento SEO](https://www.ranq.io/blog/the-insiders-guide-to-magento-seo/): SEO is everywhere because it matters. We’ll start right away by getting that on the table. Search engine optimization is... - [Local SEO Packages: A Complete Guide](https://www.ranq.io/blog/local-seo-packages-a-complete-guide/): If you’re a local business, then you need an agency specialising in local SEO. After all, 78% of location-based mobile... - [The Real Value of Local SEO Consultants](https://www.ranq.io/blog/the-real-value-of-a-local-seo-consultant/): The local SEO consultants you hire can make or break your online presence. See what separates good local SEO services from bad ones. - [Why Local Listing Management is Essential](https://www.ranq.io/blog/why-local-listing-management-is-essential/): Local listing management is a topic that isn’t covered nearly enough in the conversation surrounding local marketing. As we move... - [What is Indirect Marketing? Definition & Examples](https://www.ranq.io/blog/everything-you-never-knew-you-needed-to-know-about-indirect-marketing/): No one likes being told what to do or buy that’s why indirect marketing is so important. So, what is indirect marketing and how can it be used? - [The Evolution of SEO and Search Engine Marketing](https://www.ranq.io/blog/the-evolution-of-seo-and-search-engine-marketing/): Search Engine Optimization (SEO) is constantly changing and evolving, and it\’s critical to stay on top of the latest trends.... - [GoDaddy SEO Service: Is GoDaddy Search Engine Optimization Worth It?](https://www.ranq.io/blog/godaddy-seo/): Looking for a GoDaddy search engine optimization review? We’ll analyze everything about GoDaddy Search Engine Visibility & the full GoDaddy SEO services. - [Why You Need Enterprise SEO](https://www.ranq.io/blog/why-you-need-enterprise-seo/): Search engine optimization has evolved significantly over the years. However, it has proven time and time again that it is... - [Car Dealer SEO](https://www.ranq.io/blog/car-dealer-seo/): Now more than ever, car dealers need to be on top of their Internet game. People are shopping for cars... - [Why Hire a B2B SEO Agency?](https://www.ranq.io/blog/why-hire-a-b2b-seo-agency/): Hiring a B2B SEO agency is a critical step in any business today. Unless you’ve got the resources to dedicate... - [An Essential Guide to Good Chiropractor SEO](https://www.ranq.io/blog/chiropractor-seo/): As a chiropractor in the modern world, you have to capitalize on all of the available resources to reach your potential patients. - [Real Estate SEO Expert](https://www.ranq.io/blog/real-estate-seo-expert/): Real estate SEO is simply the process of optimizing your content for search engines. we’ll dig further into why this process is so integral to your success. - [Hotel SEO: 5 easy ways to beat your competitors](https://www.ranq.io/blog/hotel-seo/): Why is hotel SEO so important? Your position on Google is everything. Read on to find out more about the tips, best practices for hotel SEO. - [Medical SEO: The Ultimate Guide For Your Medical Practice](https://www.ranq.io/blog/medical-seo/): The ultimate guide for your medical practice. Here, you'll learn the basics of SEO for your practiceand why Google wants you to start a blog and how to do it. - [Everything You Need to Know Before You Outsource SEO (And Why You Should)](https://www.ranq.io/blog/outsource-seo/): Outsourcing has a number of benefits if you do it correctly. Here we'll dig a little deeper into what outsourcing actually entails when it comes to SEO. - [How Plumber SEO Can Help Plumbing & HVAC Companies](https://www.ranq.io/blog/plumber-seo/): Keep reading to learn all about plumber SEO. We’ll dig a little deeper into the basics of plumbing & HVAC SEO and why you need it for your plumbing company. - [SEO Partner](https://www.ranq.io/blog/seo-partner/): Working with a professional SEO partner is almost always the best choice, regardless of your business type or industry. Find out why? - [SEO for Plastic Surgeons](https://www.ranq.io/blog/seo-for-plastic-surgeons/): Why do plastic surgeons need SEO? The simple answer is because your competitors already have it. Find out how SEO can help increase your website traffic. - [SEO for Startups](https://www.ranq.io/blog/seo-for-startups/): If you’re a startup, especially one with funding, odds are you want to move quickly. “Move fast and break things,”... - [Types of SEO Your Business Can Use](https://www.ranq.io/blog/types-of-seo-your-business-can-use/): SEO is a unique marketing solution in that it offers a way to optimize content and your total online presence... - [Blogging for eCommerce: How Blogs Generate Sales](https://www.ranq.io/blog/blogging-for-ecommerce/): In the course of the last couple of years doing SEO and content for lots of e-commerce stores, I’ve found... ## Structured Data ## Elementor Header & Footer Builder - [Before Footer Home](https://www.ranq.io/blog/elementor-hf/before-footer-home/): Have a project? We’re a world-class team of SEOs, marketing strategists, writers, editors, technical analysts who are ready to step in and be your... - [Offer landing page header](https://www.ranq.io/blog/elementor-hf/offer-landing-page-header/): - [Before Footer](https://www.ranq.io/blog/elementor-hf/before-footer/): Have a project? We’re a world-class team of SEOs, marketing strategists, writers, editors, technical analysts who are ready to step in and be your... --- # # Detailed Content ## Pages ### Outreach & SEO Link-Building > Give your website that extra boost with niche relevant and authoritative backlinks. See our off page SEO Outreach and Link Building Services. - Published: 2024-05-02 - Modified: 2024-06-24 - URL: https://www.ranq.io/services/outreach-seo-link-building/ Outreach & SEO Link-Building Services Transform your website into an authority in your industry Get a Free Quote Ranq: Tested and Perfected Search Engine Optimization Tired of being on Google’s waiting list? It’s time to build your backlink profile. Backlinks are the referrals other industry names can give your website by linking to it. They’re like neon signs pointing to your content, and guess what? Google finds them just as irresistible as moths to light. Don’t wait to climb the SERPs like everyone else. Try Ranq’s Outreach & SEO link-building services to create a diverse, robust link ecosystem that propels your website into the limelight.   Let's work together Breakdown of Ranq’s Outreach and SEO Link-Building Services Development of linkable assets The quality of your linkable assets determines the quality and quantity of links it attracts. That’s why we prioritize compelling linkable asset creation. From informative infographics to in-depth articles, every piece is strategically designed to garner attention from your ideal audience. Comprehensive backlink outreach Backlinking is based on a natural human tendency to form relationships. This is why we conduct personalized outreach campaigns, forging genuine connections with authoritative websites in your niche. With compelling linkable assets and genuine relationship-building, we ensure your brand gains valuable endorsements. Guest posting opportunities Guest posting remains a valuable link-building tactic. Our team identifies authoritative platforms in your industry and collaborates on your behalf to secure a spot for your content. With every new guest post delivering value to a newer and fresher audience... --- ### On-page SEO Services > Low rankings, low user engagement, high bounce rates, and failure to connect with your ideal audience are all signs that you need Ranq’s on-page SEO services. - Published: 2024-04-11 - Modified: 2024-06-24 - URL: https://www.ranq.io/services/on-page-seo-services/ On-Page SEO Services Struggling to stand out in search results? Try Ranq’s On-Page SEO services to make your content shine. Get a Free Quote Ranq: Tested and Perfected Search Engine Optimization If you’ve written your content for your audience, your website is technically sound, and you’re still not gaining traction online, the only thing holding you back is on-page SEO. On-page SEO is how content is made more discoverable to search engines and users. When search engines can see your content better, it ranks better. When your content ranks better, you get more business coming your way. We at Ranq specialize in On-page SEO. Let’s join forces, make your content shine, and propel your business forward.  Contact Ranq for on-page SEO services. Let's work together Breakdown of Ranq’s Expert On-Page SEO Services Comprehensive keyword research and competitor analysis The quality of keywords determines the type of audience your content attracts. Our SEO experts combine data and real-world knowledge to discover relevant keywords that get you a pre-primed audience. Through rigorous competitor analysis, we gain insights into market trends and strategies, enabling us to position you for success. Optimization of every on-page element When you hand over your content to Ranq, you can be sure we’ll optimize all elements of on-page SEO without fail. We optimize body content to maximize readability for your audience without losing sight of technical optimizations like title tags, meta descriptions, and heading tags for search engines. We leave no stone unturned while fixing elements to ensure... --- ### Technical SEO Services > Technical SEO Services are a vital part of any SEO strategy, but choosing the best provider for these is key to getting results. Learn how Ranq can help! - Published: 2024-04-11 - Modified: 2024-11-01 - URL: https://www.ranq.io/services/technical-seo-services/ Technical SEO Services Turbocharge Your SEO with Our Expert Technical SEO Get a Free Quote Ranq: Tested and Perfected Search Engine Optimization Did you know that every extra second of loading time raises the bounce rate for your website to a staggering 90%? That's right—a mere blink and potential customers may vanish.  The brilliance of SEO can only truly show effects when it stands on the foundation of technical excellence. Welcome to a world where each second counts and the success of your online presence hinges on technical precision. Ranq’s expert technical SEO auditing services are here to turbocharge your website’s potential. Get started with a free SEO audit today! Let's work together Ranq’s Technical SEO Audit Services Breakdown Regular, in-depth website crawls Our commitment begins with regular, in-depth website crawls, delving into the digital DNA of your website. Our advanced crawling techniques go beyond the surface, identifying issues that may elude standard assessments. Insights derived from continuous, comprehensive crawls guarantee your website stays at the forefront of search engine excellence. Amendment of any indexing errors Indexing, the bedrock of search engine functionality, ensures your content is cataloged with search engines accurately. Our technical SEO experts meticulously scrutinize, identify, and rectify any indexing errors that might compromise your online visibility. A well-indexed site means improved search engine rankings, enhanced user experience, and increased discoverability. Robots. txt deployment and optimization What gets indexed shows up on SERPs and the Robot. txt file guides search engine crawlers on which pages to index... --- ### Local SEO Services > Local SEO services that bring local dominance and customers to your business. Learn more about what makes our strategies so effective. - Published: 2024-02-06 - Modified: 2025-04-02 - URL: https://www.ranq.io/services/local-seo/ Local SEO Ranking Services Invest in local SEO strategies and a team that gets real results. . Get a Free Quote Outshine Competitors: Rise Above in Local Search Rankings. Do you know that over 75% of local searches result in a potential customer visiting a physical place within 24 hrs? Not just that, 28% of those result in a sale. That’s the power of gaining visibility in local search rankings.  Local SEO services can position you as the go-to choice in your community. It can help you craft a narrative for your brand that brings customers to your door. All this and more is possible when local SEO is done right. Our local SEO ranking services are designed to propel your business forward with cutting-edge strategies aligned with current local SEO best practices.  Get in touch with us now to start your journey to the top. Let's work together Our approach to local SEO services Ranq’s Local SEO Service Breakdown A wonderful website is useless if nobody ever sees it Localized keyword research We go deep into region-specific trends to align your content with local search queries. We don't just identify keywords: we unveil the language of your community. Every time your business captures attention, what follows is engagement and, ultimately, conversion. Geo-specific content Geo-specific content is a strategic component in helping your business resonate authentically with the local audience. We craft compelling narratives infused with local flavor, making your brand an integral part of the community's digital landscape. Our... --- ### White Label SEO Services > Experience premium white-label SEO services from a full-service SEO agency. Discover our premium offerings, and learn what we can do for you. - Published: 2023-11-21 - Modified: 2025-03-27 - URL: https://www.ranq.io/services/white-label-seo/ Premium White Label SEO Services Scale your business with confidence in partnership with a trusted premium white-label SEO service that delivers. White-label SEO services outsourcing lets you put quality first with every client. Maintain and expand your current client base, extend your digital offerings, and grow your agency. No in-house training or recruitment is needed—our team is your team. Get a Free Quote Our Services Our premium white-label SEO services When you partner with Ranq, we take complete responsibility for implementing a successful white-label SEO strategy for your clients. See our proven solutions! On-page SEO We regularly audit and optimize existing website content to keep it primed for search engines and end-users. We analyze on-page elements in content—as well as metadata, keywords, schema, and links—to hone in on any possible areas of improvement. Content Writing Based on thorough keyword research, we create a custom content strategy for each project. We deliver at least 6 SEO-optimized blog articles per month, helping to build authority within the industry, establish an online presence, and boost search visibility. Local SEO Local rankings rely on trust, authority, and relevancy. Our white-label local SEO services prioritize geographical keywords, quality evergreen content, and website optimizations to cater to local searchers. National SEO For our clients with nationwide reach, we ensure optimizations cater to a broader audience with no specific geographic qualifiers. National SEO is a competitive landscape, so you need the strategic approach of an experienced agency. Technical SEO Starting with a comprehensive website audit, our technical... --- ### Law Firms > Unlock the power of law firm SEO services with Ranq. Dive deep into tailored strategies that elevate law firms in the digital landscape. - Published: 2023-11-06 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/law-firm-seo/ Industries Law Firm SEO Services Legal professionals understand that time is precious. When every second counts, spending hours a day on client acquisition can feel like a draining, uphill battle. What if prospects could come right to your door ready to do business? There’s a way: SEO. You can leverage the power of SEO to attract clients actively seeking your expertise. No more cold calls and lukewarm receptions, just pre-primed leads sold on your credibility. Welcome to the new era of conversion with Ranq’s legal SEO services! Get a Free Quote Our Services Law Firm SEO services geared to scale your legal service At Ranq, we empower law firms and lawyers to take control of their online presence, and drive client acquisition with tried and tested SEO strategies. On-page Optimization In the legal sector, clarity is paramount. Our on-page optimization ensures your website speaks directly to those needing legal guidance. From meta descriptions to headers, every element is fine-tuned. We optimize each page to rank high and resonate with potential clients, creating a seamless bridge between their legal concerns and your solutions. Content Strategy Content is more than words: it's your digital voice in the legal realm. Our content strategy for the legal industry focuses on crafting authoritative, relevant, and engaging pieces in your niche that resonate with your ideal clients. By elevating your online reputation and establishing trust, we position your legal services as the top choice. Link Building Link building is more about quality than quantity. You want... --- ### Real Estate > Ranking on page 2 versus page 1 can mean clients find you or they don't. See how Ranq's real estate SEO services power you ahead. - Published: 2023-10-19 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/real-estate-seo/ Industries SEO Services for Real Estate Industry With rising inflation, fluctuating interest rates, and ever-changing post-pandemic market conditions, success in the fiercely competitive real estate industry lies in high-quality lead generation. But you don’t want to chase clients. You want them to find you. Real estate SEO services can make that happen. We at Ranq know the real estate industry landscape, and SEO is what we do. If you’re ready to rise above the competition, we can deliver qualified leads to your virtual doorstep. Get a Free Quote Our Real Estate SEO Services Real estate SEO services geared to get you prime real estate on search engines! Whether your business is property development or management, architectural or design, or even proptech, SEO can generate considerable momentum for you in the times to come. Ranq offers full-scale real estate SEO services that can capture prime real estate for your business in the SERPS with: On-page Optimization On-page optimization boosts the influence of your real estate website content. From meta descriptions to compelling headers, we fine-tune every element to capture your target audience. Our tailored approach ensures your website content resonates with both search engines and potential buyers securing higher positions for primary keywords. Content Strategy Custom content strategy can help you craft a powerful narrative for your real estate brand. Our editorial team and writing staff bring industry-specific experience to curate content that resonates deeply with your audience. Our holistic approach positions you as a leading voice in the realty sector,... --- ### Insurance > Due to the competitiveness of the insurance industry, SEO for insurance companies is no longer a luxury. Check out Ranq’s Insurance SEO services. - Published: 2023-10-19 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/insurance-seo/ Industries Insurance Website SEO Services Struggling to stand out within a highly competitive industry? Navigate the complex regulatory constraints of digital insurance marketing with ease with professional insurance SEO services from Ranq. Get a Free Quote Our Services SEO services for insurance companies and agents like you! At Ranq, we empower Insuance companies and Insurance agents to take control of their online presence, grow their organic traffic, and appeal to digital-first clients with tried and tested SEO strategies. Insurance Website On-Page SEO Optimization Services We continually audit and optimize your existing content using key metrics from Google Analytics, Semrush, and Ahrefs to keep your website primed for search engines—and potential leads. We prioritize our insurance search engine optimization strategy based on what will drive the largest impact first. Insurance Website Content Strategy Our content team builds your content strategy from the ground up—no shortcuts. Starting with a thorough keyword research process, we craft a robust content plan to strategically leverage your location in the industry and draw in relevant traffic to your site across the sales funnel. Link Building for Insurance Websites Building authority in the digital insurance space starts with credible websites linking to your services. We prioritize gaining backlinks from authoritative sources to keep your link toxicity low, and steadily build your site’s reputation and ability to rank for primary keywords. Insurance Website Technical SEO Services As part of our insurance technical SEO services, our team carries out regular comprehensive website audits to rapidly deploy fixes for crawling... --- ### Consulting Firms > SEO for consulting firms and professional service providers is different from standard SEO. How and what does it entail? Let’s find out. - Published: 2023-10-18 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/consulting-firms-seo/ Industries SEO For Consulting Firms Success in the consulting industry hinges on a balancing act between focusing on the subject matter you’re really experienced in and marketing yourself. We know that, as a consultant, you’d prefer to lean more into the former than the latter. That’s why Ranq works to weigh the other side so your consultancy can enjoy sustainable, long-term growth! All of this means businesses are going to search online for global consulting and professional services providers. If you offer consulting or professional services, SEO for consulting firms is how you’re going to be found. That’s where Ranq can help! Get a Free Quote Our Services SEO for consultants, from SEO consultants The consulting industry can prove to be hard to stand out in. Your expertise shouldn't go unnoticed. That's where top-tier SEO for consulting firms comes in On-page Optimization Content is the road through which online traffic lands on your site. During on-page optimization, we maximize the potential of our content to give it a chance of appearing higher in the SERPs. Every heading, image, and meta tag is honed in on to make your content friendly for users and search engines alike. Content Strategy Consultants need a multi-pronged content strategy that attracts clients, showcases expertise, and positions their services as a superior solution. Our team of strategists craft powerful content strategies customized to your services that boost your online presence, position you front and center, and win over clients. Link Building If you want to extend... --- ### Healthcare > Establishing your online presence is vital for sustained success. See how Ranq’s healthcare SEO services power you forward. - Published: 2023-10-18 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/healthcare-seo/ Industries Healthcare SEO Services The highly regulated environment of healthcare services can make growing a digital presence organically a challenge. Ranq works alongside healthcare providers to increase visibility, grow organic traffic, and create patient-first digital content. Get a Free Quote Our Services Healthcare SEO Solutions The healthcare industry is a competitive niche that often requires robust solutions to stay competitive On-page Optimization Our team also works to regularly audit and optimize your existing content to keep your website primed for search engine success. Whether it’s a simple title adjustment or an entirely new section, we make sure your content is working for you as hard as we are. We aim for the highest opportunities and easiest wins first for impact. Content Strategy We craft your content strategy around robust, helpful blog articles addressing your potential patients’ concerns while boosting your search engine visibility. Each and every piece of content we produce is thoroughly edited and fact-checked before being evaluated by a dedicated Head of Content who specializes in your industry. Link Building We optimize your off-site SEO through a detailed link-building strategy that focuses on building an authoritative backlinks profile. Proper off-site representation of your healthcare service helps protect your reputation and reassure potential patients of your validity as a provider along with building your domain authority. Technical SEO Our technical SEO service makes sure your website is standing on solid ground, giving the best possible foundation for your SEO journey. A full website audit identifies issues relating to your... --- ### Financial Services > SEO for financial services needs to be highly nuanced because of unique audience preferences and industry challenges. At Ranq, we take all of that into account! - Published: 2023-10-17 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/seo-financial-services/ Industries SEO For Financial Services High topic complexity and a competitive environment create challenges to implementing a successful strategy when it comes to SEO for financial services. Ranq operates at the forefront of the financial services industry to deliver an end-to-end SEO solution guaranteed to transform your digital presence. Get a Free Quote Our Financial SEO Services Financial SEO services geared to scale your traffic and conversion At Ranq, we empower financial services, banks, and fintech companies to take control of their online presence, grow their organic traffic, and appeal to digital-first clients with tried and tested SEO for the financial industry strategies. Financial Website SEO On-page Optimization We regularly audit and optimize your existing content using key metrics from Google Analytics, Ahrefs, and Semrush to keep your website primed for search engines—and potential customers. We strategize on what will be the easiest and most impactful wins first to push your website ahead. Financial SEO Content Strategy The crux of any SEO strategy is content, and strict regulations in the financial industry can lead to low-quality, or down-right risky content. We build your financial SEO content strategy from the ground up to ensure content is both accurate and relevant. Build yourself as an industry authority, trust with your audience, and search visibility with a financial services content strategy. Link Building If you want to be an authority in your industry niche, you need credible sites linking out to you on their pages. We analyze your existing backlink profile and suggest... --- ### Recruitment and HR > Our clients can attest we know SEO for HR. See how Ranq SEO services for HR and recruitment can help you reach your audience like never before. - Published: 2023-10-16 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/recruitment-hr-seo/ Industries SEO For HR and Recruitment Companies The way companies hire and manage their workforce is changing. Of the 8. 8 million job openings in the US, 32% were remote; digital recruitment and increased reliance on online platforms for employee management have become the new norm. All of this means businesses are going to search online for global talent and recruitment agencies. If your company is involved in HR, SEO is how you’re going to be found. That’s where Ranq can help! Get a Free Quote Our Services Recruitment and HR SEO solutions to boost your firm to new heights Today’s evolving HR landscape requires a dynamic approach, but that’s just the first step. Ranq’s SEO for HR and recruitment solutions are here to supercharge your online presence one step at a time! On-page Optimization On-page SEO is where we boost your expert content higher in search engines with fine-tuned optimizations of your website content, meta tags, and structure. When done right, your pages will rank higher and become a magnet for searchers in need of your offerings, whether that’s qualified talent or employee management systems. Content Strategy The ultimate goal of our content strategy is to help you become a trusted authority in your HR industry niche. Our team of expert content strategists and writers have the relevant industry backgrounds to craft custom content strategies that include informative blog posts, industry insights, and thought leadership content. Link Building If you want firm footing in the Recruitment and HR industry,... --- ### Free Strategy Plan - Published: 2023-10-12 - Modified: 2023-11-16 - URL: https://www.ranq.io/free-strategy-plan/ FREE SEO Strategy Plan Most SEO agency relationships take months of work (and thousands of dollars) to bear fruit. At Ranq, we like to give you immediate value right away. Click below and fill out our form to get a customized plan you can use to grow your traffic and revenue. Start Today 1500000+ Traffic generated for our clients 243000+ Words of content produced each month 50+ Successful client campaigns Clients who've trusted ranq Ranq has been a game-changer for us. No matter what niche you’re in, I have no doubt that they’ll be able to take your business to the next level with their stellar team and top-notch expertise. Kudos to the Ranq team for transforming our digital marketing strategy. Brian Dayman Growth Marketing Director - Kickbox How Kickbox achieved an ROI of 204% working with Ranq over 22 months utilizing a highly-targeted and organic traffic-focused marketing strategy. Client Results 0 $ Earned in Goal Value 0 % Increase in 1st Page Rankings Get Similar Results Increasing the Online Presence of a Small B2C Supplement Business from 0 to 40K Visits/Mo Client Results 0 Monthly Organic Traffic 0 Keywords Ranked Get Similar Results We went from 0 to 1,200 visits per day in six months. Ranq was instrumental in providing us with high quality content that got results. Anonymous CEO, B2C supplement company How our FREE SEO strategy plan works Step 1 Fill out the form Give us basic details so we can put together the right strategy plan... --- ### Fitness > Building SEO is like building muscle, why not invest in a personal trainer? See what Ranq has to offer as your fitness SEO solution. - Published: 2023-10-11 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/fitness-seo/ Industries Fitness SEO Services The nutrition and fitness industry is surprisingly cutthroat, and survival hinges on the ability to generate a stream of quality leads and turn them into paying customers. SEO for fitness websites is a low-cost, high-return marketing avenue that can help, but there’s a catch: you need the right company with specialized fitness SEO services experience to back it up. Enter: Ranq. Get a Free Quote Our Services Fitness SEO services to take your business to the next level Are you an established business or looking to make a name for yourself? Ranq can help you achieve your goals with SEO for fitness website services tailored to your niche in the industry regardless of whether it is exercise equipment, supplements, or gyms. On-page Optimization Search engines have hundreds of factors that they rank your fitness content on, so you need to be dialed in to be the best. On-page optimization is how we give your content a leg up on the search engines. By taking the right considerations for on-page elements, you can see higher rankings, and that means higher visibility. We prioritize our optimizations based around the easiest and most impactful wins first. Content Strategy You’re not getting any old content strategy—you’re getting a content strategy developed and deployed by subject matter experts. First, our expert team curates a holistic fitness SEO content strategy based on core sales and marketing principles. Then, we craft engaging articles, videos, and guides that integrate the most current health and... --- ### Free SEO Audit > Do you want to know where your website stands against your competitors? Get free SEO audits for your website from Ranq and level up with a free strategy call! - Published: 2023-10-10 - Modified: 2024-11-15 - URL: https://www.ranq.io/free-seo-audit/ Free SEO Audit Tool Get a quick breakdown of how your business is showing up in Google searches online with our free SEO website analysis. I consent to being added to your mailing list What you get with your free SEO audit report On-page SEO checks Backlink analysis Usability checks Performance analysis Socials usage The benefits of a free SEO website audit Your website audit will identify technical issues By identifying and resolving technical issues through a website audit, you can improve the overall health and performance of your site, making it more search engine-friendly. An SEO Audit Provides Greater Online Visibility By ensuring your on-page SEO elements are well-optimized and align with relevant keywords, you can enhance the visibility of your pages in search engine results. An SEO site audit allows optimization that not only improves your chances of ranking higher but also enhances the user experience for visitors. Your Free SEO Audit Impacts Your Bottom Line An outcome of your website SEO audit is an SEO plan. When you have an SEO plan in place and execute that plan successfully your business will see long-term sustainable online growth that drives revenue. Need help bringing in more customers and website traffic? Our Services Ranq Digital Marketing We are in the business of results driven digital marketing strategies backed by decades of experience.   Search Engine Optimization (SEO) With tested and proven RANQ strategies we can help your business rank higher in search engines Content Marketing We create engaging content... --- ### Thank You Free Checklist - Published: 2023-10-07 - Modified: 2023-10-07 - URL: https://www.ranq.io/thank-you-checklist/ Thank You Enjoy your SEO checklistIn the meantime check out our blog for some SEO tips and insight. --- ### SAAS > SaaS is a competitive market, and SEO success requires a data-first approach. See what SaaS SEO services like Ranq can offer your business! - Published: 2023-10-07 - Modified: 2025-04-10 - URL: https://www.ranq.io/industries/saas-seo/ Industries SaaS SEO Services A highly competitive, specialized market makes SEO for SaaS a unique challenge. Ranq delivers > Get a Free Quote Our Services SEO services geared to scale your SaaS business We help SaaS companies take control of their online presence, grow their organic traffic, and scale their business with tried and tested SEO strategies. On-page Optimization We undertake qualitative and quantitative SaaS SEO audits and optimize your existing SaaS-related content using key insights from Google Analytics, Ahrefs, and Semrush to keep your site primed for the search engines. Week-by-week and page-by-page we scan for the highest opportunities. This way we achieve results that are the easiest and most impactful at first. SaaS-Centric Content Strategy From research to optimization, we build your digital content strategy from the ground up to ensure you’re regularly publishing relevant, industry-leading content. Establish yourself in the industry, build trust with your audience, and boost your domain authority with a robust SaaS content strategy. Link Building We optimize your off-site SEO through a broad-scope link-building strategy, focusing on your internal and external linking and backlinks profile, prioritizing authoritative connections—no shady shortcuts. We leverage white hat link-building and focus on securing links from relevant and high value websites. Technical SEO for SaaS Sector We identify technical SEO issues through regular, comprehensive website audits to rapidly deploy fixes for crawling and indexing errors, sitemap issues, duplicate content, missing metadata, broken links, HTTPS status codes, and much more. Keyword Research focused on SaaS Intent Equipped with the... --- ### Pay For Results - Published: 2023-10-04 - Modified: 2023-10-10 - URL: https://www.ranq.io/pay-for-results/ Pay-for-results We know it's hard to commit to a new strategy and a new company. That's why we put skin in the game. Our success is tied to yours. That means if we don't hit your KPIs you don't pay until we do. Start Today 1500000+ Traffic generated for our clients 243000+ Words of content produced each month 50+ Successful client campaigns Clients who've trusted ranq Ranq has been a game-changer for us. No matter what niche you’re in, I have no doubt that they’ll be able to take your business to the next level with their stellar team and top-notch expertise. Kudos to the Ranq team for transforming our digital marketing strategy. Brian Dayman Growth Marketing Director - Kickbox How Kickbox achieved an ROI of 204% working with Ranq over 22 months utilizing a highly-targeted and organic traffic-focused marketing strategy. Client Results 0 $ Earned in Goal Value 0 % Increase in 1st Page Rankings Get Similar Results Increasing the Online Presence of a Small B2C Supplement Business from 0 to 40K Visits/Mo Client Results 0 Monthly Organic Traffic 0 Keywords Ranked Get Similar Results We went from 0 to 1,200 visits per day in six months. Ranq was instrumental in providing us with high quality content that got results. Anonymous CEO, B2C supplement company How our pay for performance sEO works Step 1 Understanding your business and goals We hold a thorough strategy call to understand who you are what what you are looking to achieve. Together we... --- ### Thank You Free Strategy Plan - Published: 2023-09-19 - Modified: 2023-09-19 - URL: https://www.ranq.io/thank-you-seo-plan/ Thank You We will be in touch with you shortly.  In the meantime check out our blog for some SEO tips and insight. --- ### Kickbox Case Study > Ranq increased the value of Kickbox's conversions by 1904% within 2 years by utilizing a highly-targeted and organic traffic-focused strategy. - Published: 2023-09-11 - Modified: 2023-09-14 - URL: https://www.ranq.io/portfolio/kickbox/ How Kickbox increased the value of their conversions by 1904% within 2 years by committing to a highly-targeted and organic traffic-focused marketing strategy. Client Results $ 0 Earned in Goal Value 0 % Increase in 1st Page Rankings COMPANY PROFILE B2B SaaS & service Very high-growth startup Unique audience requirements Special emphasis on conversion-centric SEO Focus on new user acquisition Focus on key revenue-driving pages Low traffic at the start of the project Required steady but noticeable growth in a competitive market Kickbox kickbox. com PROJECT LENGTH: 22 months Summary Kickbox, a Ziff Davis company, is an SaaS company with a super-niche offering in the email deliverability industry. They came to us very early in their marketing journey and, armed with a solid technical foundation, needed us to translate that excellence into tangible online traction and conversion. Being a sister company of Moz, Kickbox’s team was already well-versed in the modalities of SEO but they needed someone to create a bespoke strategy for their brand and then execute the same to its full potential in a fairly saturated market. Despite the competitive nature of the industry, Ranq was able to develop and deploy an SEO and content marketing strategy that categorically targeted organic traffic with high levels of search intent.  The result was a 430. 6% increase in organic clicks and an 827% boost in 1st page rankings which translated into 46,500 new goal conversions worth $395,000 and approximately 178% ROI. Goals Kickbox’s goal wasn’t just to get traffic. They... --- ### SaaS Company Case Study > How a SaaS based on web technologies grew traffic from 900 to 39,000/mo in 10 months through a targeted and robust SEO content strategy. - Published: 2023-08-31 - Modified: 2023-09-14 - URL: https://www.ranq.io/portfolio/saas-company/ SAAS (Web Technologies) Case Study How a SaaS based on web technologies grew traffic from 900 to 39,000/mo in 10 months through an SEO content strategy that focused on capturing long-tail keywords from Google Support pages and offering actionable techniques to end users. Client Results 0 % Increase in Organic Traffic 0 + Keywords Ranked 1-3 COMPANY PROFILE B2B/B2C SaaS built on web technologies Chrome extension looking to build traction Unique audience requirements Focus on audience building Focus on new user acquisition Low traffic at the start of the project Isolated tier II section pages targeted within primary domain PROJECT LENGTH: 15+ months Summary Client’s offering was a Google Extension aimed at augmenting the functionality of one of Google’s products. Their SaaS product was based on web technologies and aimed at making workflow and communication-related improvements for their customers. The client was also looking for a turnkey SEO solution where everything from strategy development and content production to on-page optimization and deployments would be handled independently.  The primary challenge with this project was that the target audience for the client’s offering was both enterprises and individual consumers. Another challenge was that the client website’s traction on Google was severely limited ( --- ### Cookie Policy - Published: 2023-08-16 - Modified: 2024-01-10 - URL: https://www.ranq.io/cookie-policy/ COOKIE POLICYLast updated May 24, 2023This Cookie Policy explains how Ranq Digital LLC ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at  https://www. ranq. io ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Ranq Digital LLC) are called "first-party cookies. " Cookies set by parties other than the website owner are called "third-party cookies. " Third-party cookies enable third-party features or functionality to be provided on or through the website (e. g. , advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. Why do we use cookies? We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other... --- ### Privacy Policy - Published: 2023-08-16 - Modified: 2023-12-07 - URL: https://www.ranq.io/privacy-policy/ PRIVACY POLICYLast updated May 23, 2023This privacy notice for Ranq Digital LLC (doing business as Ranq) ("Ranq," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:Visit our website at https://www. ranq. io, or any website of ours that links to this privacy noticeEngage with us in other related ways, including any sales, marketing, or eventsQuestions or concerns?  Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at admin@ranq. io. SUMMARY OF KEY POINTSThis summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Ranq and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us. Do we process any sensitive personal information? We do not process sensitive personal information. Do we receive any information from third parties? We may receive information from public databases, marketing partners, social media platforms, and other outside... --- ### Thank You - Published: 2023-08-10 - Modified: 2023-08-10 - URL: https://www.ranq.io/thank-you/ Thank You We will be in touch with you shortly. In the meantime check out our blog for some SEO tips and insight. --- ### Framer Case Study > How Framer grew user registrations 64% in under 6 months by focusing tactical SEO and content creation and development. - Published: 2023-08-03 - Modified: 2023-11-01 - URL: https://www.ranq.io/portfolio/framer/ How Framer grew user registrations 64% in under 6 months by focusing on detailed technical analysis, optimizing key pages, running content gap analysis, and adding tactical content Client Results 0 % Growth In User Registrations 0 1st Page Rankings COMPANY PROFILE B2B/B2C SaaS Very high-growth startup Strong existing brand Focus on new user acquisition Focus on key revenue-driving pages Multiple concurrent development efforts Framer framer. com PROJECT LENGTH: 6+ months Summary Framer came to us to help grow organic traffic that would specifically result in more user registrations. They’re an extremely high-growth startup with lots of concurrent marketing & development efforts, so Ranq had to slot in, get work done, and do it in a way that complimented the machinery already in flight. This project includes a strong focus on new user acquisition and is heavily oriented around boosting key revenue-driving pages. Ranq has been able to meet and exceed Framer’s aggressive targets -- namely with targeted optimization, content gap analysis, tactical content, and targeted link building. Goals Framer’s goals are almost exclusively new user acquisition (at their free product level) with a de-emphasis on general audience building and brand awareness. Let's work together CHALLENGES Challenge #1: Extremely aggressive targets Framer is in an aggressive growth period, and their marketing team sets aggressive targets for itself. As an extension of Framer’s marketing strategy, Ranq was held to the same standards. Challenge #2: Concurrent development Because Framer constantly iterates on its website and product, the website was changing almost daily, requiring... --- ### Aspiration Case Study > How Aspiration increased traffic 237% in just over 12 months by building a huge content hub around what their audience cared about most. - Published: 2023-08-03 - Modified: 2023-09-12 - URL: https://www.ranq.io/portfolio/aspiration/ How Aspiration increased traffic 237% in just over 12 months by building a huge content hub around what their customers (and potential customers) cared about most Client Results 0 % Increase in Organic Traffic 0 New organic Traffic Added COMPANY PROFILE B2C SaaS / fintech Super high-growth startup Specific legal rules for brand/messaging Highly specific audience Focus on general audience & brand growth Isolated subdomain Targeted for SEO efforts Aspiration aspiration. com PROJECT LENGTH: 12+ months Summary Aspiration, an environment-focused neobank, came to us during an extremely exciting -- and very fast-paced -- growth period. Their primary brand was gaining market share rapidly, and they wanted to expand their visibility with audience in both environmentally responsible and financially responsible spaces. To do that, they created an offshoot project: Make Change -- a project still connected to their main brand and housed on their primary website -- to get in front of more potential customers. Ranq was able to develop a strong content strategy that grew traffic by 237% in under a year, adding an additional ~7,000 monthly organic visits and an additional ~$10,000 in monthly traffic value. Goals Gain additional visibility in conversations about the environment, climate change, personal finance, ethical banking and ethical credit cards. Let's work together CHALLENGES Challenge #1: Building relevance in two disparate areas on one website Building relevance in one area can be straightforward. Building relevance in two areas (environmentalism and personal finance, in this case) is difficult. , requiring lots of extra effort (and... --- ### Left Coast Performance Case Study > How Left Coast Performance grew from 0-42k in monthly traffic by optimizing their store and leaning into a revenue-driven content strategy. - Published: 2023-08-03 - Modified: 2023-09-12 - URL: https://www.ranq.io/portfolio/left-coast-performance/ How Left Coast Performance grew from 0-42k in monthly traffic by optimizing their store and leaning into an aggressive, revenue-driven content strategy to attract a large audience. Client Results 0 Organic Traffic 0 Keywords Ranked COMPANY PROFILE E-Commerce Started on Amazon FBA Needed to own their media Focus on new revenue Strategy driven by tech optimization & content Multiple concurrent development efforts Left Coast Performance leftcoastperformance. com PROJECT LENGTH: 8+ months Summary Left Coast Performance had a booming business on Amazon, but they had no web presence.  They wanted to own their own media instead of relying on Amazon’s (rather fickle) algorithm. The problem, of course, was that they were starting from scratch and had no momentum. In about 8 months, Ranq was able to take Left Coast Performance from zero to 30,000 monthly organic visits. We did this by helping to optimize the store and aggressively publishing content that brought their core audience to the site & moved them through marketing funnels. These efforts helped Left Coast begin the process of a 7-figure exit. Goals Left Coast Performance wanted to create a media asset of their own to compliment a booming amazon business. Let's work together CHALLENGES Challenge #1: Starting from scratch Left Coast Performance was starting completely from scratch, and when a website starts from scratch, it can take a while to build significant momentum. We needed to help build that momentum. Challenge #2: Competitive niche Left Coast Performance was in the keto space, a super competitive space... --- ### Hunt Club Case Study - Published: 2023-08-01 - Modified: 2023-09-13 - URL: https://www.ranq.io/portfolio/hunt-club/ How Hunt Club grew traffic from 2,000 to 30,000/mo in 18 months by investing heavily in smart, tactical content designed to build an audience on both the supply and demand side of their business Client Results 0 + Organic Traffic 0 + 1st Page Rankings COMPANY PROFILE B2B SaaS & service Startup looking to build traction Unique audience requirements Focus on audience building Low traffic at the start of the project Needed an autonomous SEO solution Hunt Club huntclub. com PROJECT LENGTH: 18+ months Summary Hunt Club was a new startup in the recruiting space that combined SaaS elements with a high-end recruiting service. They came to us with a small marketing team and needed an autonomous SEO solution who could handle everything from start to finish. They also had limited traction in Google at the start of the project (about organic 2,000 visits/mo), making the project something of an uphill battle. Be producing smart, tactical content and hitting the publish button often -- combined with best-practice, foundational technical SEO -- Ranq was able to grow organic traffic from ~2,000/mo to over 30,000/mo in about 18 months. Goals Hunt Club needed overall traction, but it also needed to balance audiences: building organic traffic with both potential employers and potential employees. . They also needed to create a solid technical foundation for SEO, since they had no SEO team when they first reached out. Let's work together CHALLENGES Challenge #1: No real traction to build on Typically, it’s a little easier... --- ### Industries - Published: 2023-07-20 - Modified: 2023-10-19 - URL: https://www.ranq.io/industries/ Industries We Serve Get Started Dedicated to Industry Expertise Everything is nuanced in this universe. Online marketing is the same. While the core tenets of digital marketing, search engine optimization, and content marketing remain the same across the board, how they are applied varies from one industry to another. Since Ranq creates tailor-made digital marketing strategies for every individual client, it automatically follows that we’ve attained industry-specific specialization as well. Let us display those specializations for your specific industry and sector. Let's work together Ranq's Tailored SEO Across Industries WE HAVE THE INDUSTRY EXPERTISE TO POWER YOUR BUSINESS AHEAD Financial ServicesIndividual to Corporate LegalLawyers, Attorneys, & Law Firms Accounting FirmsLocal to enterprise level HR FirmsSmall outfits to large scale firms Real Estate FirmsInvestment to Development SaaS/TechSAAS, Cloud Solutions, & Software Platforms Consulting FirmsMarketing, Financial, Legal, and more Insurance FirmsMedical, Housing, Life, Auto, Business, and more Healthcare ProvidersState and Private Fitness & HealthGyms, Ecommerce, Products Our Team Meet Our World Class Team About Us Projects See Some Of Our Case Studies Case Studies "They've been exceptional, exceeding my expectations. " Ashwin Nathan Founder, Business Services Company  5/5 --- ### Content Marketing Services > Looking for top-tier content marketing strategy services for your company? Ranq can become your trusted content marketing partner. Let’s Talk! - Published: 2023-07-20 - Modified: 2025-01-29 - URL: https://www.ranq.io/services/content-marketing/ Services Content Marketing Services Building Authority with Top-Tier Content Get a Free Quote The Road To More Shares And Lucrative Leads Starts With The Right Content Marketing Service One of the guiding principles of SEO is that the more you hit the publish button, the better you perform.  You can have all the robust, features-laden core pages you want, but that can only take you so far. Google needs to see that you’re regularly publishing content that:Contains the keywords your prospects are searching for while being intent-focusedIs value-centric, high-quality, and imparts helpful information to your readerAs a full-service digital marketing agency, we at Ranq pride ourselves on the content creation services we develop for our clients – tactical, readable work you’ll be happy not just to have on your site but which you’ll be happy to share on your socials as well.  Most importantly, Google will see you establishing yourself as an authority in your niche and rewarding you handsomely with higher rankings. Let's work together Our approach Write. Fix. Link. We take on every aspect of the SEO experience, from content marketing strategy services to technical fixes to link building. Get a full team of SEO experts for less than a single in-house SEO specialist.   Content Creation Service We build robust, helpful content centered around your customers' most pressing questions -- ranking means nothing if you can't solve someone's problem for them. Technical Have a low SEO health score? Slow site speed? Broken links? We'll fix your site and optimize... --- ### SEO Services > Are you looking for SEO Services that will make your business grow its online presence? Ranq provides tested and perfected Search Engine Optimization Services. - Published: 2021-05-24 - Modified: 2024-11-01 - URL: https://www.ranq.io/services/seo/ SEO Services Invest in SEO strategies and a team that gets real results. . Get a Free Quote Ranq: Tested and Perfected Search Engine Optimization Services Professional Search Engine optimization (SEO) is an invaluable method to attract customers and grow your business... when it’s done right. That’s where our SEO services come in.  Gone are the days of filling your pages with keywords and quickly finding your website at the top of google and other search engines. Effective SEO services require a robust knowledge of current best practices, professional content writing, and an expert understanding of how to implement them. We’ve got decades of cumulative experience in the field, and a laundry list of successes under our belt in just a few short years.  Contact us and let’s work together to grow your business! Let's work together Our Approach to SEO Services The Ranq SEO Services Breakdown A wonderful website is useless if nobody ever sees it Technical SEO Services You can’t build a house without a solid foundation. We perform comprehensive technical checks and deployments to make sure your website is on solid footing. Running a crawl/indexing error report and fixing any crawl/indexing errorsEliminating duplicate contentCanonicalizing appropriate pagesAuditing preferred domainImproving metadataChecking HTTPS status codesChecking broken linksCreating an XML sitemap/CleanupImplementing Secure Sockets Layer (SSL)Utilizing robots. txt Keyword Research It's not just about keywords, it's about finding the right keywords. We leverage multiple strategies to target the keywords that will not just bring traffic, but traffic that converts. Broad competitor analysisIndustry-wide analysis Business... --- ### Portfolio - Published: 2021-05-24 - Modified: 2023-09-13 - URL: https://www.ranq.io/portfolio/ Our Work RANQ Digital Marketing Case Studies We deliver real data proven results to our clients Digital marketing is a tricky beast to handle.  Every scenario is different and every challenge unique. This is why, at Ranq, every solution is tailor-made. We’ve helped businesses generate leads, improve branding, and boost organic growth. Get a glimpse on how we’ve gone about achieving these objectives.   Let's work together Our Works See some of our success stories with the numbers to back them up. How Kickbox achieved an ROI of 204% working with Ranq over 22 months utilizing a highly-targeted and organic traffic-focused marketing strategy. Client Results $ 0 Earned in Goal Value 0 % Increase in 1st Page Rankings Read Case Study Read Case Study SAAS (Web Technologies) Case Study 900 to 39,000/mo in 10 months through an SEO content strategy that focused on capturing long-tail keywords Client Results 0 % Increase in Organic Traffic 0 + Keywords Ranked 1-3 How a recruiting firm added 30,000+ in monthly organic traffic by investing heavily in smart, tactical content designed to build an audience on both the supply and demand side of their business Client Results 0 + Monthly Organic Traffic 0 + 1st Page Rankings Read Case Study Read Case Study Increasing the Online Presence of a Small B2C Supplement Business from 0 to 40K Visits/Mo Client Results 0 Monthly Organic Traffic 0 Keywords Ranked How a Fintech Company Grew 237% by building a huge content hub around whattheir customers (and potential customers)... --- ### Contact - Published: 2021-05-21 - Modified: 2023-11-16 - URL: https://www.ranq.io/contact/ Contact Let’s talk Let's Make it Happen Don't Hesitate To Get in Touch. We pride ourselves not just on driving real results for our clients, but building relationships. Email Us Email sales@ranq. io --- ### Blog - Published: 2021-05-21 - Modified: 2023-07-20 - URL: https://www.ranq.io/blog/ --- ### About - Published: 2021-05-21 - Modified: 2025-01-29 - URL: https://www.ranq.io/about/ About Us Meet our world-class team. Imad Khwaja Managing Partner Max Frederick Head of SEO A comprehensive background in SEO from running audits to overall strategy, campaign planning, and implementation. Shaleen Sinha Content & SEO Strategist A strategist at heart, I will ensure synergy and coherence between your business goals, content campaigns, and SEO KPIs. Julia Ponce Project Manager, Head of Content An organized and hands-on individual with a passion for the outdoors. Julia will handle the moving parts of your project with precision and expertise. Ben Stopka Head of Content Strategy Educator, writer, and D&D enthusiast, Ben's mission is to strike the right balance between what your customer's needs and Google's enigmatic whims. Lee Anna Carrillo Senior Technical Analyst Technical analyst and link building specialist. Site wide fixer, deployer of all things ,and ad hoc soldier. Nicole White Project Manager Highly organized efficiency expert and project whisperer, Nicole translates SEO jargon into clear language, and keeps everything on track with her stellar management skills. Haley Riopelle Editor A former educator with 4 years of content creation experience, Haley specializes in refining content for clarity, engagement, and SEO. At RANQ, she focuses on creating strategic content that helps brands connect with their audiences. Rexanne Cosico Editorial Coordinator, Social Media Manager From research to content pipelines to building a mean infographic, Rexy's the cherry on top of our world-class content team. Diksha Chauhan Editor Editor, content optimizer, and marketing aficionado, Diksha loves crafting content that wins on search engines and in... --- ### Services - Published: 2021-05-21 - Modified: 2025-02-07 - URL: https://www.ranq.io/services/ Digital Marketing Services by Ranq Real long-term growth, driven by data Get a Free Quote Our Digital Marketing Services Custom Digital Marketing Strategies Tailored to YOUR Needs As a versatile digital marketing company, we understand how important it is to have a strong online presence, and the power it can leverage for your business.  Our team of experienced digital marketers can help you reach your target audience and measure the success of your campaigns. We use the latest techniques and strategies to ensure that your business has the best chance of success. Digital marketing is never a one-size-fits-all proposition—every business has a unique offering and skill set with which they can position themselves in an increasingly competitive market. And many agencies win you over with lofty promises and catchy sales pitches, only to drop the ball when it comes time to deliver.  Conversely, we’re driven by results and our clients’ success—building a fruitful, long-lasting partnership with you so we can continue to deliver the engagement and conversion results you’re looking for.  Contact us and let’s work together to grow your business! Increase Brand Awareness Drive More Website Traffic Generate More Leads Increase Revenue Long Term Growth Why Digital Marketing Services Bring Real Growth to Businesses The best part of hiring the right digital marketing services company is that it’s cost-effective; with the right campaign, and some expertly-placed content, you can draw in potential customers without having to lay down a penny in Google Ads.  A quality digital marketing agency lets a business... --- ### Home > We’ve consistently 3x and 4x the revenue of our clients through our SEO and internet marketing services. See how we tailor our strategies to individual clients. - Published: 2021-05-21 - Modified: 2025-02-12 - URL: https://www.ranq.io/ Ranq: End to End SEO and Internet Marketing Services that Drive Revenue Hire a complete world-class team of top marketing consultants who can run campaigns as hands-off as you want them to be — all the way from conceptualization to strategy to execution. Get a Free Quote Learn More What We Do We take care of all the stages of the digital marketing funnel. From Strategy to Execution! The best SEO & internet marketing services consultants offer and run fully autonomous campaigns; Ranq is no different. You can have our digital marketing consultancy services as hands-off as you’re comfortable with. We’re equipped to step in and plug a complete SEO campaign into your existing marketing ecosystem. Digital Marketing Strategy We excel at crafting a digital marketing strategy from the ground up. Content Machine A tactical content strategy to feed a content machine. Technical SEO Comprehensive technical SEO audits that inform high-impact fixes & optimizations. Tactical Outreach Tactical outreach and strategic linkbuilding (if needed) to boost key revenue-generating pages. On-Page SEO Analysis Boost the SEO value of your existing pages and improve your SERP ranking. Website Content Update Take non-performing pages and update your website content to make it relevant and rank-worthy again. Our Services Ranq SEO and Internet Marketing Services We are in the business of results driven digital marketing strategies backed by decades of experience.   SEO & Digital Marketing Services With tested and proven SEO strategies we can help your business rank higher in search engines Content Marketing... --- ## Posts ### 10 Winning SAAS Customer Acquisition Strategies - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://www.ranq.io/blog/saas-customer-acquisition-strategies/ - Categories: Uncategorized As a SaaS business, you constantly struggle to attract more users without blowing your entire marketing budget in the process. Whether you’re a founder, a marketer, or a growth strategist, the goal is always to scale your SaaS customer acquisition strategy efficiently.   But have you considered the right strategies for your business’ particular needs? In this article, we’ll discuss ten winning SAAS customer acquisition strategies and the best use cases for each one.   What is a customer acquisition strategy? A customer acquisition strategy is simply a set of plans and approaches designed to attract new customers and persuade them to try your product or service. It is about understanding your target audience, identifying their needs, and developing a plan to meet those needs. That comprehensive plan encompasses a variety of channels and tactics, including marketing, sales, and production.   There’s no one-size-fits-all choice for each SaaS business. Rather, you need to consider factors like who your ideal customers are, acquisition costs for that ideal customer, how much that customer spends on your products, and the speed with which your business is trying to grow. All of these questions will inform the right customer acquisition strategy for your business. 10  winning SAAS customer acquisition strategies In the next section, we’ll discuss ten proven SaaS customer acquisition strategies that you can implement at your own company. 1. Invest in content marketing and SEO One of the most foolproof methods of customer acquisition is through an alignment of content marketing and... --- ### What is the Healthcare Customer Journey? > This article describes and illustrates the purpose of the healthcare customer journey, how to map that journey, and the benefits of responding to that map. - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://www.ranq.io/blog/healthcare-customer-journey/ - Categories: Uncategorized The healthcare customer journey is a term that comprises the entire sequence of events that a patient goes through from the first time they experience symptoms all the way through to their aftercare and long-term treatment plans. It’s an essential cycle to think about for healthcare marketers and providers as it reveals possible pain points and opportunities for improvement in a customer’s healthcare experience. And it gives specificity to places where there may be knowledge gaps or opportunities for providers to offer additional care.   By examining and adjusting the full healthcare customer journey, you will be able to make choices that affect the patient’s engagement, satisfaction, and treatment outcomes based on the success of their experience. What is the difference between the healthcare patient journey and other customer journeys? Conceptually, the healthcare patient journey is comparable to other industries’ customer journeys, but medical care has additional emotional, logistical, and regulatory differences to remember. Still, the steps are largely the same for all customer journeys: Awareness, Consideration, Decision, Treatment, Follow-up & loyalty. Here are some of the differences compared to other industry customer journeys: Emotional intensity — Anything involving a person’s health is more emotionally urgent than customer journeys in other industries. When a person is scared, anxious, uncertain, or placed in a position where they need to trust others for their well-being, they’re going to react more strongly. Complexity — By necessity, healthcare patient journeys will be individual and branch out into various diagnostic and treatment options based on... --- ### Create a Winning B2B SAAS Growth Strategy > This article is about how a SaaS company can create an effective B2B SaaS growth strategy by aligning acquisition, retention, and expansion initiatives. - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://www.ranq.io/blog/b2b-saas-growth-strategy/ - Categories: Content Marketing, Marketing Strategy As a B2B SaaS (Software as a Service) company, it can often feel like you’ve hit a ceiling for success due to an ineffective growth plan. The demand for your product may stay constant, but you’re facing regular churn and not leveraging all of your monetization opportunities.   Inevitably, you’ll be unable to scale, and you’ll be unable to win more users, keep current customers, or maximize their lifetime value. With a more nuanced, targeted B2B SAAS growth strategy, you can scale your company with a high-retention, high-profit growth strategy.   What is B2B SAAS marketing? B2B (Business-to-business) SaaS marketing refers to methods of promoting a software as a service that help the company generate brand awareness, new users, and convert those users into paid customers. The most effective SaaS marketing requires an understanding of your target audience, their expectations, the problems that your product solves, and how your product is the best fit for an individual’s needs and wants.   What is a B2B SAAS growth strategy? B2B SaaS marketing may center on more traditional marketing techniques like generating leads. Still, a B2B SaaS growth strategy is a comprehensive alt="An infographic showing the pillars of a successful B2B growth strategy" /> Pillar 1 of a Successful B2B SAAS Growth Strategy: Acquisition In the next section, we’ll discuss how positioning acquisition as one of the pillars of your company’s B2B SAAS growth strategy can help you attract more high-quality leads and convert them into new users or customers. Grab quality... --- ### How to Increase Patient Volume in a Medical Office > Need to know how to increase patient volume in a medical office? Check out this comprehensive step-by-step guide on increasing patient volume. - Published: 2025-03-20 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/how-to-increase-patient-volume-in-medical-office/ - Categories: Marketing Strategy Regardless of your specialty, your medical office can often struggle to maintain enough patients to keep your practice financially stable and operational.   You’re not out of options; increasing patient volume in a medical office is possible by implementing strategies ranging from increasing online visibility to optimizing scheduling and patient retention.   Ready to find out how to increase patient volume in a medical office? Let’s get started! How to increase patient volume in a medical office In this next section, we’ll dive into strategies for your practice that you can use to increase patient volume in your medical office. 1. Leverage local SEO to reach more potential patients Like SEO (search engine optimization) practices, local SEO is a business strategy that maximizes your visibility online. However, local SEO specifically optimizes organic search results based on the location of your medical office. Local SEO is critical for medical offices as it’s a way to become more visible, the best way to gain a competitive advantage over your competitors, and the best way to engender a sense of trust and credibility within your local community. To more effectively leverage local SEO, here are a few steps: Google Business Profile (GBP) – By creating an accurate, expansive Google Business Profile, you can ensure prioritized placement in organic local Google searches. Make sure to include hours, identify the category of your business, and submit patient reviews for easy access Add Local Keywords – When writing the copy for your website, include targeted local... --- ### What is the SAAS Customer Lifecyle?  > This article dissects each stage of the SaaS customer lifecycle and explains how to use it to generate leads, reduce churn, and maximize profits. - Published: 2025-03-20 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/saas-customer-lifecycle/ - Categories: Marketing Strategy Whether you’re a SaaS marketer, product manager, or business owner, you need to understand the concept of the SaaS customer lifecycle. Put simply, the SaaS customer lifecycle covers the acquisition, engagement, and retention of your customers. It’s an essential tool for learning about your customers' mindsets and the key to optimizing your customer retention, reducing churn, and maximizing your customer lifetime value. What is the SAAS Customer Lifecycle? The SAAS Customer Lifecycle is a method for examining the journey that a customer goes through from finding your business to becoming a customer. It follows the acquisition, engagement, and retention of customers with a specific software as a service.   Through this lifecycle, you can begin to understand your customers' mindsets and help build strategies that will encourage them to engage further with your product.    SAAS Customer Lifecycle vs. Customer Journey Another term related to the SaaS Customer Lifecycle is the customer journey. The customer journey details the stages people go through when interacting with your product and can be visualized through customer journey mapping. This method allows a SaaS business to identify flaws in its current customer experience by examining key interactions, pain points, and opportunities for growth.   What is customer lifecycle marketing? Customer lifecycle marketing refers to the practice of strategically engaging prospective customers at every stage of their journey, from awareness to advocacy.   As opposed to general marketing strategies, lifecycle marketing personalizes customer communications based on what messaging and strategies work best for customers at... --- ### How Do Law Firms Market Themselves Online? > How do law firms market themselves online? This blog is a complete guide to online marketing for law firms. - Published: 2025-03-16 - Modified: 2025-03-16 - URL: https://www.ranq.io/blog/how-do-law-firms-market-themselves/ - Categories: Marketing Strategy As a contemporary law firm, relying on traditional methods like print ads and direct mail is no longer enough. Potential clients need to be attracted through other means and some audiences may be looking for your services but may not be aware of your existence.   Online marketing is the key to increasing your visibility and bolstering your reputation as a law firm, ensuring long-term growth and sustainability. But how do law firms market themselves online? In this blog, we’ll give you a complete rundown of online marketing for law firms and how it can bring new clients to your practice. Why digital marketing matters for law firms Legal marketing has undergone a major shift in recent decades, as traditional methods have been displaced by digital methods like SEO, social media, email marketing, and more specialized techniques. The shift to online legal services To stay competitive in this industry, law firms need to market themselves so that clients can find them online, even by searching keywords that represent those services. Coordinating a strong online presence that combines a website, content marketing, SEO, social media, email marketing, and other methods is the best way to stay relevant in the legal world. 3 Steps to Market Your Law Firm Online In this next section, we’ll discuss three actionable steps law firms can take to market their practice online: optimizing their website, taking advantage of content marketing, and making your firm more visible online. Optimize your website for desktop and mobile  When optimizing... --- ### A Quickstart Guide to Email Marketing for Law Firms - Published: 2025-03-16 - Modified: 2025-03-16 - URL: https://www.ranq.io/blog/guide-to-email-marketing-for-law-firms/ - Categories: Marketing Strategy For law firms, email marketing isn’t only about sending updates about clients; it’s a key strategy to improve communication, build trust, and drive your business’ growth. In this article, we will cover the foundations of email marketing, including how to build a list of clients, craft effective messaging, and monitor the performance of your messaging. A successful email marketing strategy can build (and strengthen) relationships with your clients, improve client retention, and generate new leads. What is email marketing for law firms? Email marketing can entail a wide variety of specialized services. Still, it describes the practice of using email to communicate with current clients, prospective clients, and other contacts to inform, educate, and building relationships with them. Compared to other industries, email marketing is especially important for law firms as you’re not selling products but the value of your firm. You need to provide messaging that shows that you and your associates are accessible, have authority on the law, and are professional with all aspects of a client’s needs.   Email marketing for lawyers: why is it important? Email marketing provides numerous benefits for legal professionals at every stage of your services. For prospective clients, regular messaging can position your firm as a reliable expert on all matters. Consistent messaging will also ensure that you won’t be forgotten as an option, and can even convert prospective clients if the messaging is persuasive  For current clients, email marketing is an effective solution to solidify those relationships as regular emails will... --- ### The SAAS Customer Journey Stages: A Complete Guide > This article discusses the different stages of the SaaS Customer Journey Map and how a business can use that data to improve. - Published: 2025-03-16 - Modified: 2025-03-16 - URL: https://www.ranq.io/blog/saas-customer-journey-stages/ - Categories: Marketing Strategy As a SaaS business owner, you’re always looking for more feedback about your product and how your users interact. No tool is more essential in understanding your customer than the SaaS customer journey. With this resource, you can drive customer conversions, reduce churn, and improve your user’s experiences. This guide will walk through each stage of the SaaS customer journey and show how it can help your business optimize acquisition, retention, and expansion of your customer base. Within this article, we’ll discuss each stage of the journey—awareness, consideration, activation, retention, and advocacy—and explain how this information can change the way you approach your customers. What is the SAAS customer journey? Basically, the SaaS customer journey tracks a user’s lifecycle from the initial discovery of a product or service to long-term engagement with it. Most industries and businesses follow some form of customer journey, but SaaS customer journeys differ as they’re more predictable and linear than in other industries’ customer journeys. They also differ from traditional sales journeys as subscription-based models lend themselves to longer lifecycles and require continuous engagement with the product. This guarantees you full control over tracking and analyzing your users’ interactions.   What is customer journey mapping for SAAS? This next section will discuss customer journey mapping for SAAS businesses. This map visualizes the SAAS customer journey and every touchpoint (experiences like ads, emails, demos, SEO, in-app experiences, etc. ) that a customer has with a service from their first interaction to retention and advocacy for the... --- ### How to Get More Patient Referrals in Healthcare > Wondering how to get more patient referrals in healthcare? Read this blog to learn how to attract more patients to your practice. - Published: 2025-03-16 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/how-to-get-more-patient-referrals/ - Categories: Marketing Strategy As a healthcare provider, you’re always looking for ways to get more patient referrals, but it can be difficult to know how to do this effectively.   The good news is that you have the answer within your grasp! This blog will discuss why patient referrals are essential, methods to achieve more referrals, and how you can generally attract more patients.   Types of patient referrals Before delving into the specifics of why patient referrals are beneficial, it’s essential to understand their mechanics.   There are four different kinds of patient referrals, and they include: Physician-to-Physician Referrals: This type of referral occurs when a doctor refers a patient to another doctor or health provider that’s within their network or even better, someone who they can personally vouch for. Patient-to-Patient Referrals: In this type of referral, a patient will actively recommend a doctor or provider to their friends or family members based on a positive experience with that physician or health provider. Insurance-Based Referrals: Potentially less merit-based than other kinds of referrals, but this is when a patient chooses a provider based on their participation within an insurance network.   Online & SEO-Driven Referrals: In this type of referral, a patient finds a physician or health care provider through Google searches, business reviews, and/or online directories. Why do patient referrals matter? Beyond the immediate positives of your healthcare provider’s name reaching more prospective patients, patient referrals have more wide-reaching benefits. For one, referrals are an excellent way to build credibility.  ... --- ### What Are Some Lucrative Trends in Healthcare Marketing? > Promoting healthcare organizations or practices without knowing these trends in healthcare marketing can be a waste of time. - Published: 2025-02-27 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/trends-in-healthcare-marketing/ - Categories: Marketing Strategy The healthcare industry has experienced a remarkable transformation over the last five years. Driven by technological advancements, the post-pandemic patient expectations drastically differ from what they used to be. In this rapidly evolving time, the strategies that worked for your healthcare practice or organization yesterday may not guarantee success today. Staying ahead means understanding the latest trends in healthcare marketing.   In this blog post, we’ll explore the most lucrative trends in healthcare marketing, helping you navigate these changes and create strategies that not only reach your audience but also position your organization for long-term growth. What are some important trends in healthcare generally? In healthcare, emerging trends point toward changing patient behavior, industry innovations, and market dynamics. Staying updated on trends ensures that your marketing efforts remain impactful and aligned with current patient expectations. So, here are some trends that you should know of: Telehealth is booming One of the most transformative trends in healthcare is the rapid rise of telehealth. It started as a result of innovation, gained acceleration due to the COVID-19 pandemic, and now shows no signs of stopping. Telehealth is expected to grow at a compound annual growth rate of 24% from 2023 to 2030.   As a result of this, remote consultations have become mainstream. Patients now expect to connect with healthcare providers from the comfort of their homes. They ​​even have access to apps, wearable technology, and secure video conferencing platforms to enable these consultations.   With more patients turning to virtual care,... --- ### Family Law Firm Digital Marketing Strategies to Reach More Clients > Family law firm digital marketing doesn’t have to be complicated. It has to be deliberate and strategic. Here’s your ultimate strategy plan! - Published: 2025-02-27 - Modified: 2025-03-26 - URL: https://www.ranq.io/blog/family-law-firm-digital-marketing-strategies/ - Categories: Marketing Strategy Challenges in practicing family law go beyond the courtroom. You’re not just managing legal cases. You’re navigating sensitive situations and offering emotional support to your clients. In such a scenario, marketing can often take a back seat, yet you know it’s crucial to the growth of your practice. Unlike other general law practices, family law requires a delicate approach to digital marketing.   Every marketing decision and move has to balance professionalism with empathy. Otherwise, it won’t work. On the other hand, a well-thought-out family law firm's digital marketing strategy can help you connect with potential clients during some of the most challenging times in their lives. This blog post will give you digital marketing strategies that are as tactical as compassionate. However, first, let's explore some other benefits of investing in marketing for family law firms.   Why should family law firms invest in marketing? Beyond connecting well with vulnerable clients in need of your family law services, effective digital marketing strategies for a family law practice have other advantages, too, that can transform your firm’s growth. Here they are: Reach a wider audience pool Traditional marketing methods, such as word-of-mouth referrals, print ads, or local networking, have long been staples for family law practitioners. However, these methods are no longer enough. When your audience is going digital, you have to as well, or your practice will end up relying on a shrinking pool of potential clients. There’s another aspect to consider: while around one-third of all clients start... --- ### Best Practices for Branding in Healthcare Marketing > Understanding the role of branding in healthcare marketing is critical if you want to create a successful marketing campaign for your healthcare organization. - Published: 2025-02-27 - Modified: 2025-03-12 - URL: https://www.ranq.io/blog/branding-in-healthcare-marketing/ - Categories: Marketing Strategy Branding is often misunderstood. While sometimes, it's considered synonymous with marketing, other times, it’s relegated to creating a memorable logo or a catchy slogan.   Many healthcare organizations are focusing on marketing or rebranding their practices to recover from the loss of trust caused by the pandemic. Branding should be the first step if you want to market your practice. In this blog post, we’ll explain why branding is an integral step in marketing and provide eight healthcare branding best practices to help you regain your patients' trust. Why is branding important for healthcare marketing? Content marketing, social media marketing, PPC, or even website SEO, no matter how you plan to start your healthcare marketing efforts, you need to prioritize branding your healthcare organization or practice. Here’s why. Differentiation Healthcare is a competitive market. When the services and treatments offered are often similar, branding allows you to differentiate your healthcare organization and stand apart from the competition.   Branding helps you define your healthcare organization, practice, or clinic’s unique identity in the marketplace. While you can start with the logo, line, and colors, the essence of branding goes deeper.   Branding embodies your healthcare organization’s unique value proposition and establishes how it differs from other healthcare providers or practices. Does your practice stand for exceptional patient care, specialized treatments, or a commitment to innovation?   Branding gives your healthcare practice’s two-dimensional logo enough depth to make it synonymous with what it stands for. In effect, it paves the way for... --- ### 13 SaaS Email Marketing Strategies for Your ABM Efforts > Has email marketing not worked out the way you wanted? Here are 13 saas email marketing strategies to boost your ABM efforts. - Published: 2025-01-23 - Modified: 2025-03-12 - URL: https://www.ranq.io/blog/saas-email-marketing-strategies/ - Categories: Marketing Strategy Account-based marketing (ABM) has become somewhat of a cornerstone for SaaS companies looking to drive targeted, high-value engagement. Yet, even the most elaborately designed and expertly executed ABM campaigns can fall short without a strong email marketing strategy to back them up.   This is where SaaS email marketing strategies tailored to ABM efforts can make a real impact. In this guide, you’ll discover 13 actionable SaaS email marketing strategies designed to amplify your ABM efforts. However, in case you’ve already given email marketing a shot, received lukewarm results, and then dismissed it as outdated, let’s restore your faith in this veteran marketing tactic. So, let’s begin by exploring: Is email marketing a good strategy for your SaaS company?   Is email marketing a sound strategy for SaaS? Yes. SaaS marketing is unique. Here’s what an effective email marketing strategy can do for your SaaS company: Cover every step in the buyer’s journey  SaaS sales cycles are notoriously long, intricate, and far from linear. As much as marketers would like to keep it straightforward, your prospects will move back and forth between several stages before making a purchase.   It’s the nature of the product and the industry. Your customer needs to evaluate options, revisit decisions, intricately compare your product to multiple others, be influenced by SaaS influencers, consult various stakeholders, and sign up for a free trial. And your sales cycle is still not finished.   This is where email marketing comes in. An effective email marketing strategy addresses... --- ### Why Is SaaS Influencer Marketing So Common? > Struggling to make your SaaS brand grow? Try SaaS influencer marketing. This guide has everything you need to know to get started. - Published: 2025-01-13 - Modified: 2025-01-13 - URL: https://www.ranq.io/blog/why-influencer-marketing-saas-common/ - Categories: Marketing Strategy You’ve probably noticed it. Influencer marketing in SaaS is everywhere. From LinkedIn posts touting productivity hacks to YouTube tutorials on new software solutions, influencers are shaping the way SaaS brands reach their audience. Have you ever stopped to ask why? Why do SaaS companies, with their tech-savvy customers and large marketing budgets, invest in influencer marketing? That’s what we’re going to explore below. First, we’ll talk about why influencer marketing is so effective in the SaaS industry and the factors that make it worth your marketing budget. Then, we’ll give you some strategies to start with influencer marketing for your SaaS offering. ,  Why influencer marketing works best in SaaS The key to understanding the efficacy of influencer marketing begins with understanding the SaaS product itself. Unlike traditional industries that focus on physical goods or one-time sales, SaaS delivers cloud-based software through subscriptions. Here’s how influencer marketing plays a part in marketing a SaaS product. Leverage credibility to reach a relevant audience Trust is the cornerstone of effective marketing, but the SaaS industry itself is relatively new. It emerged in the late 1990s and early 2000s with the rise of cloud computing and internet accessibility. With countless new SaaS tools vying for attention, customers are often skeptical, especially given the abstract nature of these solutions. This makes it challenging to cultivate trust in SaaS marketing. Influencer marketing allows a way around this problem. Influencers, particularly those with expertise in SaaS, have already cultivated credibility with their audiences. Their endorsements fast-track... --- ### How to Build a Personal Injury Law Firm Marketing Plan > Discover how to create a marketing plan for personal injury law firm. Also, find marketing ideas to boost your client base and enhance visibility today. - Published: 2025-01-13 - Modified: 2025-04-02 - URL: https://www.ranq.io/blog/marketing-plan-for-personal-injury-law-firm/ - Categories: Marketing Strategy You know your law firm is skilled in helping clients through their most challenging times, but the truth is unless you have a marketing strategy backing up your practice, your expertise might go unnoticed. Also, not just any generic marketing strategy will do. You need a marketing strategy that emphasizes empathy, trust, and urgency. This is because the legal industry is already competitive, with personal injury law firms often vying for the same audience. Below, we’ll talk about what goes into a marketing plan for personal injury law firms, and then we’ll give you a few marketing ideas to get started. First, let’s fully understand what a well-thought-out strategic marketing plan can do for your firm. Importance of creating a marketing plan for a personal injury law firm The digital shift has changed how customers choose law firms, especially in the personal injury sector. Gone are the days when word of mouth or local directories were the primary ways clients found legal representation.   Today’s prospective clients are aware of their multiple options. They turn to online searches, reviews, and websites to guide their decision-making. This is why it is essential to have a digital marketing plan that adequately accommodates these newer channels.   A solid marketing plan allows you to strategically and intentionally position your firm in the marketplace. It helps identify your target audience, refine your messaging, and select the most effective channels to reach them. Whether through SEO, PPC, or social media, a cohesive plan ensures that... --- ### The Intricacies of Healthcare Social Media Marketing > Social media marketing for healthcare is riddled with challenges. Here’s everything you need to know and campaign ideas to get you started. - Published: 2025-01-13 - Modified: 2025-03-07 - URL: https://www.ranq.io/blog/social-media-marketing-for-healthcare/ - Categories: Social Media Marketing Social media marketing (SMM) in the healthcare industry can be as impactful as in other service industries. However, navigating social media marketing in the healthcare industry is anything but straightforward.   Social media marketing for healthcare comes with challenges and considerations that require careful analysis and strategy. Since every tweet, post, or video you share carries the weight of your organization’s reputation, your messaging must balance accessibility with accuracy and engagement with ethical compliance. So, let’s first understand the intricacies of social media marketing, specifically for healthcare organizations, delve into social media strategy, and then explore some social media campaigns that can get you started.   Understanding healthcare social media marketing Social media marketing for healthcare professionals differs slightly from that of healthcare organizations. Let’s see how both healthcare professionals and organizations/institutions can reap the benefits of social media. How to use social media in healthcare? As a healthcare professional, your focus will be on personal branding, establishing trust, and connecting directly with patients. You’ll share insights about medical trends, provide preventative advice, and offer educational content related to your specialty.   Conversely, SMM or social media marketing for healthcare organizations should primarily focus on promoting services, raising awareness about broader health initiatives or policies, and highlighting patient success stories.   Social media marketing for healthcare professionals is aimed at a smaller segment. These are people looking for informative and reliable content on a particular topic or health concern. Meanwhile, SSM for healthcare organizations is often aimed at a larger... --- ### Maximize Social Media Marketing for Your Fitness Classes With These Ideas > Looking for marketing ideas for fitness classes? Look no further! Here are seven tips to get you going on social media like a pro. - Published: 2024-12-06 - Modified: 2025-03-13 - URL: https://www.ranq.io/blog/marketing-ideas-for-fitness-classes/ - Categories: Social Media Marketing If you’re struggling to fill your fitness classes, you’re not alone. Starting out in the fitness industry is easy, but with the competition heating up, standing out requires more than just great workouts—it takes clever marketing. It takes fitness social media marketing.   However, saying you need social media marketing is as vague as saying you need exercise. Below, we’ll give you seven specific fitness social media marketing ideas that work. Whether you run yoga, spin, or HIIT sessions, these actionable tips will help you attract more students, build a loyal community, and grow your brand.   Successful personal training marketing ideas You’ve heard the social media marketing buzz before. Just pick your social media platform of choice and start creating fitness content. Your audience is going to view your content, see the value in it, and enroll in your fitness programs.   While that can certainly happen, what you should know is that social media marketing holds the potential to help your business in other indirect ways as well. Understanding them will not only help you tailor your content but also leverage it in the right way.   Here are some ways you may not have thought of with which personal trainers, fitness coaches, and gym instructors can get more business from social media and fitness. Client referrals The basis of all social media is that people share content with their networks or circles. People tend to share what they like, what inspires them, and what they feel reflects... --- ### SEO or PPC? SaaS Marketing Strategy That Incorporates Both > Ads are costly, and crafting a PPC saas marketing strategy without SEO on the side is pointless. Here’s our 3 phase SaaS marketing approach that crushes it! - Published: 2024-11-08 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/ppc-saas-marketing-strategy/ - Categories: Search Engine Marketing When marketing a SaaS product, there’s constant tension because you’re often trying to balance contrasting goals.   Should you focus on customer acquisition or customer education and retention? Do you take the targeted marketing approach to boost conversion rate or choose to broaden your market while settling for a slightly lower conversion? Immediate lead generation is tempting, but you know that long-term brand building is essential to making a mark in the market. Due to these considerations, weighing the pros and cons and choosing between SEO and PPC can become a never-ending task. As a marketing agency, we can tell you that when you integrate both into your approach, real, tangible results follow.   A well-rounded PPC SaaS marketing strategy doesn't just rely on quick wins. It leverages SEO to create a sustainable growth engine that keeps paying off over time. Let’s understand how to combine SEO and PPC to craft a dynamic SaaS marketing strategy that scales with your business. Understanding SEO vs. PPC marketing for SaaS Here are a few things to understand before you start crafting your SaaS marketing strategy: What is SEO marketing for SaaS? SEO marketing for SaaS involves using specialized techniques to gain more visibility on the Search Engine Results Page (SERPs). When your SaaS website shows up higher in the SERPs, you receive more website traffic and increase customer acquisition.   SEO involves multiple strategies like keyword optimization, on-page content optimization, technical SEO, or even link-building. If your Saas website is new, initiating... --- ### Healthcare SEO Marketing to Create a Healthy Website > Does your healthcare SEO marketing check all the boxes? Include these patient behaviour-driven SEO strategies in your practice’s marketing for success. - Published: 2024-10-20 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/healthcare-seo-marketing/ - Categories: Search Engine Marketing SEO can benefit any business in any industry that relies on search. However, with the number of healthcare-related searches nearing 70,000 per minute, businesses in the healthcare industry are poised especially well to gain from it. If you’re a newer or smaller business in the healthcare industry, leveraging SEO can be the most efficient strategy for capitalizing on your marketing budget.   Let’s understand why healthcare SEO marketing is essential for businesses in the healthcare industry and how to get the most from SEO for your business.   The importance of healthcare marketing and SEO The considerations for marketing a B2B healthcare business differ from when you’re marketing a B2C business. However, if you have a website, which is a non-negotiable today, SEO is necessary due to the following reasons:  Online visibility is key to survival No matter the kind of practice you offer or how long you’ve been in business, you must understand how patients choose their healthcare practitioners to survive and thrive. This aspect has undergone a significant transformation. 36% of patients rely on websites when choosing their next healthcare practitioner. This isn’t surprising, considering your website is your online presence. With the digital space getting considerably more crowded and competitive, SEO can help your website be found and stand out.   Effective SEO strategies, some of which we’ll cover below, enhance your website's ranking on search engines, making it easier for potential patients to find you. As your website becomes more visible, you open another channel for... --- ### Law Firm Marketing - SEO tips from the experts > Law firm SEO marketing needs to be distinguished from generic SEO. If not, it’ll do more harm than good. Learn how to market your law firm effectively with SEO. - Published: 2024-09-13 - Modified: 2025-04-10 - URL: https://www.ranq.io/blog/law-firm-marketing-seo/ - Categories: Search Engine Marketing Let’s be clear: No matter what kind of law you practice, a law firm is a business. To be successful, a business needs a consistent stream of clients or at least leads. While traditional marketing channels like referrals are great, they can be inconsistent and are rarely enough to meet the demands of a law firm looking to grow. As a marketing agency experimenting with cutting-edge marketing strategies and SEO tactics, producing consistent results, we can tell you that law firm SEO can not only help you generate a consistent stream of high-quality leads but also convert them into clients.   The component critical for the success of your SEO marketing is that it acknowledges, respects, and plays by the rules of the legal industry. Let’s see what they are.   What is law firm SEO marketing? What makes it unique? Marketing law firms is unique because when clients are on the legal precipice, they’re not necessarily looking for the ‘best law firm’ or ‘law firm near me. ’  Instead, when customers become hyperfocused on solving a serious legal issue, they search for lawyers in specific legal fields, such as corporate law, personal injury law, or other legal specialties. This means your marketing needs to consider your law firm's specializations.   Secondly, whether your law firm caters to all types of law or not, the challenge is that when you begin to demonstrate your expertise (which you must) to gain clients, it needs to be done tactfully. This is because... --- ### The Ins and Outs of Healthcare Content Marketing - Published: 2024-09-07 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/ins-and-outs-of-healthcare-content-marketing/ - Categories: Content Marketing When content marketing increases lead generation for a whopping 74% of companies, developing a solid content marketing strategy for healthcare should be an integral part of your business plan. As tech continues to invade and innovate in the healthcare space and competition increases, it’s more important than ever to look for smart ways to make your business stand out. And that’s what good content marketing can do for you.   What is healthcare content marketing? Before we dig into healthcare content marketing, let’s quickly recap what content marketing is. Essentially, content marketing is the creation and distribution of any type of content (written, video, audio) designed to attract and acquire a defined audience and ultimately profitable customer action. So what does that mean for the healthcare industry? It’s a way for you to cut through the noise and misinformation prevalent on Google, Meta, and other less trustworthy sources by putting your industry expertise to good use. By creating content that directly addresses patients’ concerns or answers questions other businesses in the industry may have, you can build trust, draw engaging audiences to your site, and ultimately start bringing in new customers and/or patients. Why is healthcare content marketing effective? The reason that content marketing is so effective is because much more so than other industries, the healthcare industry relies on trust to build its business. Healthcare means you’re dealing with sensitive medical information and true matters of life and death which means customers need to trust you to even consider... --- ### How to Market a Gym with Local SEO > Learn how to market your gym with local SEO and the critical 5 elements that your local SEO strategy must have to be effective. - Published: 2024-08-02 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/how-to-market-a-gym/ - Categories: Search Engine Marketing Since the gym business is local, many owners and managers think the digital marketing revolution isn’t for them.   We’re a digital marketing agency, and given that we’ve used digital tactics to help multiple businesses scale and grow in the fitness space, we can tell you that you don’t have to sit out on it. In fact, you can leverage it to grow.    There are multiple fitness marketing strategies that can work for you. In this post, we’ll discuss how to market a gym with local SEO. First, let’s understand what local SEO can do for your gym business.   5 benefits of local gym SEO you should know Here’s why it’s worth investing in local SEO to market your gym: Increase your gym’s local visibility Yes, traditional marketing methods like flyers, posters, and banners are still available. However, marketers agree that when you take the traditional marketing approach, you’re only able to use around 50% of your marketing collateral. The rest gets ignored.   Conversion is also much less, at around 5% only. It’s not so with local SEO. If you want to get more visibility in your neighborhood, local SEO is a cost-effective way of getting attention from potential clients looking for fitness centers nearby. Further, the cost of local SEO only decreases over time. This is because digital marketing, unlike traditional methods, allows for measuring and optimizing strategies. Target traffic in your region Another reason to consider local SEO is that it draws attention not from... --- ### How to Handle Law Firm Content Marketing Properly > Law firm content marketing is one of the most lucrative and cost-effective ways to scale your practice, so you should know how to handle it properly. Curious? Read on. - Published: 2024-07-11 - Modified: 2025-04-10 - URL: https://www.ranq.io/blog/law-firm-content-marketing/ - Categories: Content Marketing Those diving into law firm content marketing are making a sound investment, as content marketing offers many opportunities for firms to raise their profiles on Google and reach higher-quality customers. However, that doesn’t mean it’s an easy undertaking: there are plenty of roadblocks to look out for. This guide will help you learn what content marketing can do and how to use it well at your firm. Why do law firms need content marketing? Law firms must market themselves to see success. Content marketing is a powerful tool for just about any business, but it can be especially useful for law firms. Some of its biggest benefits include the following: Increases conversions overall Reaches more of your target audience, resulting in higher quality clients Boosts website rankings in search Builds audience trust by providing useful, relevant information Generates more backlinks from other websites, giving you authority Reaches more users on social media when you share and repost your content That’s just the beginning of what a strong law firm content marketing strategy can do for you. When used properly, content marketing is an important tool to have in your wheelhouse, not to mention one of the most cost-effective. Building a law firm content marketing strategy: 5 essential elements If you want the benefits outlined above, then you’ll need to make sure you’ve got a plan that works for you. Understand the ideal client for your firm Before you do anything, you’ll need to understand exactly who your perfect client is,... --- ### 10 Fitness Content Marketing Strategies for Gyms > Want more visibility for your gym? Use these 10 content marketing strategies for gyms to boost your brand image and get more love from your fitness followers. - Published: 2024-07-05 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/content-marketing-strategies-for-gyms/ - Categories: Content Marketing The online fitness industry marketing competition has become fierce. To stand out, you need more than just treadmill photos and protein shake recipes: you need an arsenal of marketing strategies for fitness centers that captivate, engage, and convert.   Whether you're a boutique studio or a sprawling fitness empire, compelling content can bridge the gap between a lead and a loyal member. Below, we’ll give you 10 effective content marketing strategies designed to elevate your gym's brand, attract a devoted following, and sculpt a lasting digital presence.   Why is fitness content marketing important for gyms? There are many ways to market your gym or fitness services. However, as a digital marketing agency, we’ve seen consistent and dependable results for gyms and businesses in the fitness industry, specifically with content marketing. Let’s start by understanding why fitness content marketing is so essential for gyms. Fitness brand marketing builds awareness and credibility Consuming fitness-related content is the first entry point into the health and wellness industry for most people. Interested prospects often start by searching through blog posts, social media posts, videos, and podcasts to tackle their specific concerns.   Content marketing offers gyms a way to meet their audience where they are by delivering valuable, informative, and engaging solutions through content. In effect, they establish their brand in the audience’s minds.   When your gym content consistently solves your audience’s problem, they start to recognize you. When this happens, you’ve generated brand awareness. Health is personal, and content marketing also... --- ### Developing a SaaS Content Marketing Strategy > If you’re marketing your SaaS product with a generic content marketing strategy, you’re wasting money. Learn how to create a killer strategy for SaaS. - Published: 2024-06-27 - Modified: 2025-03-29 - URL: https://www.ranq.io/blog/developing-a-saas-content-marketing-strategy/ - Categories: Content Marketing There are a dozen different marketing channels to choose from for your SaaS product, but if you’ve decided to build your SaaS content marketing strategy, you’ve taken a great first step.   As a content marketing agency that’s worked with SaaS companies of varying sizes and purposes, we can tell you that deploying high-quality content on the right channels is a clear path to growth, whether you’re looking for website traffic, conversions, or reviews. Here, we’re going to dive into what makes SaaS content marketing special, why it’s worth delving into, and how we create outcome-driven content marketing strategies for our clients.   What makes SaaS content strategy unique? What makes SaaS products so alluring to business owners is exactly what makes SaaS content strategy challenging for marketers. An effective SaaS content marketing strategy has to tie in multiple different aspects.   SaaS products usually follow a subscription-based model. This means the content strategy has to focus on nurturing leads into loyal subscribers and emphasize ongoing value delivery to retain customers. Not only that, given the complex nature of many SaaS products, the content has to educate users on how to maximize the platform's features and benefits to support user satisfaction and success. Furthermore, the SaaS industry is highly competitive, with multiple alternative product options that are ready for customers. So, strategies must prioritize ongoing engagement to reduce churn rates, utilizing blogs, webinars, tutorials, and newsletters to keep users informed and involved.   Despite these challenges, a well-crafted and expertly... --- ### Guide to B2B Marketing in the Healthcare Industry > B2B marketing in the healthcare industry is not easy; we have developed this guide to walk you through this challenging journey. - Published: 2024-06-13 - Modified: 2025-03-14 - URL: https://www.ranq.io/blog/guide-to-b2b-marketing-in-healthcare-industry/ - Categories: Marketing Strategy As the purchasing power of B2B healthcare buyers grows, with a 2022 study revealing up to 67% of buyers spending more, understanding how to market your healthcare B2B is more important than ever. With telehealth businesses booming and 5% of all Google searches being health-related, you must understand how to make your healthcare business stand out amid the noise. This comprehensive guide will help your team grasp what makes B2B marketing in the healthcare industry unique. We’ll also delve into what challenges marketers face and what strategies give the best chance for success in this competitive marketplace.   How does B2B in healthcare work? When it comes to healthcare, many are familiar with B2C marketing efforts like ads for new drugs, but B2B healthcare efforts help bring groundbreaking technology and systems to a doctor’s office near you. B2B marketing positions your business before healthcare facilities to benefit their customers and patients. Because B2B healthcare marketing targets organizations, the audience is more familiar with what they need from their providers. Thus, the messaging can be more complicated and detailed than if you were marketing to individual consumers. Having a level of shared understanding and vocabulary allows B2B marketers to build a richer picture of what they’re selling while fostering a deeper connection with their clients. Here’s what makes B2B healthcare marketing unique B2B healthcare focuses on education rather than visibility Healthcare marketing, especially in the B2B sector, doesn’t share the same goals as consumer marketing. While other industries may focus strictly... --- ### How to Market a Law Firm to Scale (And Tip the Scales) > Ready to learn how to market a law firm like a pro? This guide can help you learn how to take your marketing to the next level. - Published: 2024-05-16 - Modified: 2025-04-10 - URL: https://www.ranq.io/blog/how-to-market-a-law-firm/ - Categories: Marketing Strategy There are over 450,000 law firms in the United States alone. No doubt most of them are wondering how to market themselves—legal services aren’t the same as marketing a new blender. They are at a higher price point and often something that affects the outcome of a client’s life. Add to that a competitive marketplace, and it can feel overwhelming to know where to start. This in-depth guide on how to market a law firm will walk you through what sets marketing for a law firm apart, what challenges you might face, and some of the best strategies to employ. With our help, you’ll see that marketing a law firm is possible to do well no matter your budget. What’s special about marketing for a law firm? When you’re marketing a law firm, you need to dig into the specifics. What sets a law firm apart from other types of services? Very niche target audiences Going for an everyman approach with your advertising isn’t going to work, as the target audiences for law firms are incredibly niche. There are 21 different fields of study for lawyers to choose from in the US, meaning at least 21 different specializations for a firm to have. Those seeking a real estate lawyer are going to be very different from those seeking a civil rights attorney or a family practice lawyer. You’ll also want to consider the kinds of cases you’re capable of taking on. Some may require more resources and staffing than you... --- ### Is SEO Worth the Money? Let's Do an ROI Analysis > Is SEO worth the money? Don’t commit until you’ve read what SEO can do. Here’s what happened to these three businesses after they started SEO. - Published: 2024-05-09 - Modified: 2025-03-05 - URL: https://www.ranq.io/blog/is-seo-worth-the-money/ - Categories: Search Engine Marketing Are you tired of being told you need SEO to see results online? Are you curious about the real value of investing in SEO and whether the financial commitment is justified? You’ve come to the right place.   We believe business is about numbers. So, this post is for business owners wondering if SEO is worth their money for improving their online assets. Below, we’ll explain why SEO is essential and then show you tangible results that we’ve been able to deliver with SEO for our clients. By the end, you’ll not only understand the price of SEO but also its true worth.   Is SEO worth it for small businesses? Yes, and here’s why! SEO works. It wouldn’t be the go-to option in online marketing if it didn't. However, you can only grasp the massive extent of its potential when you understand how and why it works. When that happens, the results become much more believable and tangible. So, let’s look at how SEO delivers results for businesses:  Increase the organic traffic to your website Imagine you had a store in a mall. Wouldn’t you agree that increasing the footfall for that store would mean a positive uptick in business? The more customers, the better your chances of convincing them to buy your products, right? Well, your website is your digital presence. SEO helps your business by increasing the number of people who visit your website. This is also known as traffic. Applying the same logic, the more traffic... --- ### Fitness Marketing Strategies That Are Worth the ‘Weight’ > Tailor successful fitness marketing strategies with our guide on how to market a fitness business. - Published: 2024-04-18 - Modified: 2025-04-24 - URL: https://www.ranq.io/blog/fitness-marketing-101/ - Categories: Marketing Strategy The fitness industry is expected to grow to over $434 billion by 2028, which means understanding fitness marketing is going to be crucial for business owners.   If you want your biz to grab a slice of that $400+ billion pie, then getting specific about how fitness marketing works is one of the first steps toward success. After all, tech has had a major impact on the industry as a whole, changing what kinds of businesses are even considered part of the fitness world as well as how consumers engage with them. Luckily, Ranq knows fitness marketing. Let’s take a closer look at what marketing for the fitness industry even is, its pitfalls, and some strategies that can help make your efforts more successful. What is fitness marketing? What’s special about it? Fitness marketing is simply a way of looking at and applying marketing strategies in the fitness industry. The reason it makes sense to separate it from more general marketing advice, though, is so it’s easier to dive into the specifics of how those marketing principles apply to the fitness industry. Here are some of the key differences to pay attention to. Audience understanding is paramount in marketing for fitness Of course, it’s always important to understand your audience when marketing a product or service, but it’s especially important when it comes to fitness. There are many different segments and each of them is deeply tied to identity. Think of the differences between a weightlifter, a yogi, a spin-class... --- ### Best SEO Reporting Tools (Updated 2025) > If you’re a small business, don't pick an SEO reporting tool in 2025 without looking at this list and exploring commonly asked SEO reporting questions. - Published: 2024-04-11 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/best-seo-reporting-tools/ - Categories: Search Engine Marketing Online success hinges on constant improvement through monitoring and reporting. However, the strength of reporting is contingent on the precision and integrity of the SEO data you rely on and the diversity of presentation options. This is why you need the best SEO reporting tool. As an SEO and content marketing agency, we spend a lot of quality time with data. We’ve combined our experience with data and our SEO experts’ cultivated expertise with tools to assemble this list of the best online SEO reporting tools for your success in 2025.   Ranq-ing the best online SEO reporting tools for 2025 There are many online SEO reporting tools, each bringing distinct features to the table. Some excel at comprehensive keyword tracking, while others shine when it comes to the many different ways you can manipulate data presentation. The ones below are the most well-rounded and balanced SEO report tools in terms of features and functionality.   Best free SEO reporting tool: Google Analytics If you’re looking for unparalleled insights without breaking the bank, the best SEO reporting tool remains our steadfast champion: Google Analytics. Relying on Google Analytics proves not only practical (as it’s free) but also strategic, considering Google's unrivaled dominance as the most preferred search engine.   Key features Access to multiple types of auto-generated reports Organize and deploy tags, tracking, and analytics Build and analyze custom funnels Machine learning-based smart goals Strong integration capability with other Google products and partnered products Pricing Google Analytics is a free... --- ### How to Market a SaaS Product to Leave a Digital Footprint > Learning how to market a SaaS product doesn’t have to be a headache thanks to this in-depth guide. - Published: 2024-04-04 - Modified: 2024-06-13 - URL: https://www.ranq.io/blog/how-to-market-saas-product/ - Categories: Marketing Strategy You’ve finished establishing your software as a service—congratulations! Now, how do you get it in front of customers in such a crowded industry? When learning how to market a SaaS product, then the first thing you need to understand is the importance of your digital reach. How easy your product is to find on the internet is a measurement of the impact it’s made online and helps facilitate your growth. If you want to do well, you need a strong digital footprint, so how can SaaS marketing help?   We’ve put together this helpful guide to lay out what SaaS marketing is, how it can best work for you, and how you can eventually get the growth you’re looking for. What is SaaS marketing? What makes it unique? SaaS marketing is how you can bring your SaaS product to the digital world, reach the customers who’d benefit most from it, and start growing your revenue.   However, a SaaS product comes with its own unique set of selling points and challenges when compared to traditional product marketing. What makes SaaS marketing unique is that instead of getting customers to buy a license, SaaS usually involves a subscription, often with a free trial. You’re asking for an ongoing relationship with a customer, and that requires different communication and more trust than a one-off purchase.   The ongoing nature of SaaS products also means customer retention is just as important as acquisition. After all, if you can’t retain the customers you’re bringing... --- ### Best SEO Audit Tools of 2024 > There’s always a way to improve a website’s search performance. To find that way, you’ll need to have one of the best SEO audit tools of 2024 in your corner. - Published: 2024-01-25 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/best-seo-audit-tools-of-2024/ - Categories: Search Engine Marketing 2023 saw nine Google algorithm updates. When search algorithms are changing so rapidly, monitoring the health of your website is the key to digital survival. Adaptation is the next logical and non-negotiable step. Thankfully, there are tools that can help you assess the health of your website and make changes to stay ahead of the curve. So, below, we’ll talk about three great SEO audit tools that can be your indispensable companions in deciphering the nuanced language of search engine algorithms.   Ranq-ing the best site audit tools for SEO Just like algorithm changes, our judging criteria change too. Here are the tools that made it to our list: Screaming Frog SEO Spider This one is our favorite, and we’re not the only ones who love it. SEO professionals, SEO agencies, and business owners alike trust the Screaming Frog SEO Spider tool for its powerful auditing capabilities. This tool offers the most exhaustive and comprehensively detailed analysis of websites.   Screaming Frog points out broken links, analyzes page titles, scrutinizes meta descriptions with meticulous precision, and pretty much delves into all other intricacies of a site. It excels at providing a visual representation of site architecture, making it easier to identify and rectify structural issues.   We love it for its graphic visualization options, its ability to save crawls, customizable filters, export functionalities, and easy integration with other tools like Google Analytics, Search Console, and other APIs. Let’s look at a few key features: Key features Comprehensive crawling: Conducts thorough... --- ### Best On-Page SEO Tools of 2024 > Unlock digital success with our guide to the best on-page SEO tools of 2024. Elevate your rankings and optimize your website effortlessly. - Published: 2024-01-17 - Modified: 2024-10-24 - URL: https://www.ranq.io/blog/best-on-page-seo-tools-of-2024/ - Categories: Search Engine Marketing Making websites user-friendly and easily indexable should be every online business's first step. However, optimizing content requires precision, and your chosen tools can make all the difference.   In this review article, we’ll give you our favorite on-page SEO tools we use for client websites and content daily. Pick from our list to tackle on-page SEO for your business like a pro and seize the spotlight in 2024! Ranq-ing the best on-page SEO analysis tools On-page SEO, basically the strategies that help webpages rank better on the SERPs, involves many things. Most good tools offer these features, which is why we’ve compiled our list considering factors like usability, scalability, and reliability.   Ahrefs Ahrefs provides one of the best all-in-one SEO toolsets on the internet, and it covers everything you need for on-page SEO. Ahrefs stands out for its reliable and exhaustive data set.   We love Ahrefs for its competitor analysis capabilities, specifically its content gap analysis tool. Its emphasis on links is especially handy when optimizing the interlinking between pages. For an at-a-glance look at the on-page SEO elements, we recommend using the free Ahrefs SEO toolbar.   It shows all the relevant on-page SEO data like content length, meta description, headings, structured data, outgoing links, and more. It's great if you’re looking to optimize individual pages of a website. For larger websites, you may need the audit feature found in the paid version. Key features Keyword explorer: Excels in discovering high-performing keywords and analyzing their difficulty Site... --- ### Best Local SEO Tools of 2024 > Here are our top picks for local SEO tools in 2024! Uncover the best local SEO tools to boost your online presence with GMB, reviews, and reputation management. - Published: 2024-01-11 - Modified: 2025-04-02 - URL: https://www.ranq.io/blog/best-local-seo-tools-of-2024/ - Categories: Search Engine Marketing As a digital marketing agency, we help clients navigate the complexities of local SEO daily. This blog post is a culmination of our expertise and experience, and its goal is to empower businesses like yours to optimize their local SEO strategies. We’ll introduce you to the top tools we use to help our clients effectively reach their target audience in their local markets.   These tools have proven effective for local SEO-related and driving local traffic. Then, we’ll tell you how to approach choosing tools so that you can even venture outside of our list. So, let’s explore together and elevate your local SEO game! Ranq-ing our top picks for the best local SEO tools of 2024 There are many tools on the market. The ones below have been meticulously evaluated and ranked based on their performance, features, and user feedback by our SEO experts: BrightLocal — Best local SEO audit tool This is a comprehensive tool for local SEO, citations, and review management and offers a range of tools to help businesses of all sizes improve their local SEO. We like it for its ability to audit every aspect of local SEO in minutes.   Whether detecting SEO issues that need fixing or pointing out the best untapped opportunities to improve results, BrightLocal does the job well. It also has an extensive library of free online resources for anyone looking to learn local SEO and how to navigate their product. Let’s explore some of its key features: Key features... --- ### Best SEO Software for Small Businesses (Updated 2025) > Find success and growth with our guide to the best SEO tools for small businesses in 2025. Take advantage of our hands-on experience when making your decision. - Published: 2024-01-03 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/best-seo-tools-for-small-businesses-in-2024/ - Categories: Search Engine Marketing Strategy shapes your success, and tools support your strategy. Especially in the world of small business SEO, there’s no winning without the right SEO tools in 2025. As a digital marketing agency for small businesses, we work with the best SEO tools all the time and have a thing or two to say about which are worth investing in.   Here, we’ll give you the best SEO tools for small businesses in 2025 based on our direct hands-on experience. We’ll also share our paradigm for picking the right tool for your business in case you want to explore on your own.   What we’ll cover in this guide on the best SEO software for small businesses: SEO tools for small businesses in 2025 How to choose the best SEO tools for your small business What’s the best SEO tool for small businesses? Ranq-ing our must-have SEO tools for small businesses in 2025 SEO is a dynamic field, and new SEO tools are being launched regularly. However, small businesses need the most bang for their buck and certainly don’t want something that’s not been tried before.   Here are our top picks for the most tried and tested SEO tools for small businesses that won’t break the bank. We’ll evaluate each tool based on its key features, pricing, and some pros and cons.   Ahrefs — The best all-in-one SEO tool for 2025 For a small business looking to grow its SEO, Ahrefs is the best all-in-one tool out there. We... --- ### Organic Search vs. Paid Search: What are the Differences and Which Provides a Better Return? > The organic search vs. paid search debate is not about whether SEO or PPC is better but more about which is better for your specific business. - Published: 2023-12-18 - Modified: 2024-09-06 - URL: https://www.ranq.io/blog/organic-search-vs-paid-search-which-provides-a-better-return/ - Categories: Search Engine Marketing If you’re grappling with the eternal debate between organic search vs. paid search, you’ve come to the right place. Finding the most effective and lucrative marketing strategy can be a pressing concern for a business owner.   Organic search, anchored in SEO finesse, champions the organic growth of online visibility through content. On the flip side, paid search, driven by targeted advertising, offers immediate visibility with a financial investment. This blog post will help you navigate the choice between organic search and paid search and empower you to make strategic decisions that align with your growth objectives. So, let’s begin as we break down the dynamics of organic search vs. paid search. What is the difference between SEO and PPC? Organic search and paid search are broader disciplines that are targeted with specific strategies and methodologies.   Organic search is fueled by SEO or Search Engine Optimization where you create and optimize your webpages in a way that search engine algorithms find them to be the most useful to searchers and display them in organic results. Paid search, on the other hand, uses a technique called PPC or Pay Per Click. Here, you pay search engines to put your webpage on top of the search results as paid search results, albeit with a clear notation of it being “sponsored”. While there are other ways of targeting organic and paid search, SEO and PPC remain the most popular marketing avenues/approaches to gain online visibility. Let’s delve a little deeper into the... --- ### What Is a Google Core Update? Understanding the Effects of Algorithm Updates > Explore what a Google core update is, how it affects rankings, and what strategies help create content that thrives. Stay ahead with our expert SEO tips. - Published: 2023-12-14 - Modified: 2025-04-24 - URL: https://www.ranq.io/blog/what-is-a-google-core-update-understanding-how-the-algorithm-changes/ - Categories: Search Engine Marketing Most know that Google’s search engine algorithms are constantly changing to meet the needs of searchers, but not many understand how these changes occur. Meet the Google core algorithm updates! You might ask, “What is a Google core update? ” Multiple times a year, Google rolls out significant changes to the way that their search engine algorithms evaluate and rank pages on SERPs, typically in regards to content quality.   These changes aren’t a penalty but simply another step Google is taking to make user experience better by prioritizing high-quality, authoritative content.   Google Core Algorithm Updates FAQs Google core updates happen all the time and even though these are so frequent, many SEO’s still have a limited understanding of these and how they can affect their sites. That is why we have taken the time to answer some common questions related to Google core algorithm updates. Here, we’ll talk about what is a Google core update, what to expect from Google search engine changes, and how you can be prepared when a Google core algorithm update is rolled out. The most frequently asked Google Core Updates questions are answered below:  What is a Google core update? As said, Google core updates are broad changes to how the Google algorithm evaluates webpages in terms of their ranking. Many broad core search algorithm updates are periodic adjustments and can cause some volatility in rankings that usually settle down after a month or so. What do Google algorithm updates normally affect? Google... --- ### Why Unique Content Is So Important for SEO in the Age of Generative AI > Curious why unique content is important for SEO? Learn why original content is the backbone of SEO and why AI struggles to generate it. - Published: 2023-12-08 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/why-unique-content-is-important-for-seo-in-the-age-of-generative-ai/ - Categories: Content Marketing If there’s one thing that the past several Google algorithm updates have taught us, it’s why unique content is so important for SEO. Original content provides value to your audience, ranks higher in SERPs, and helps you to grow authority within your niche.   However, crafting unique content for SEO can also be, well, slow. Given how long it takes, you wouldn’t be the first to ask whether generative AI might help you expedite content creation. In this article, we’re going to look at what makes content unique, why that matters, and whether AI tools can help you get there.   What we'll cover on this article: Why does unique content matter for SEO? What qualities make content unique? Can AI-generated content be unique? Need unique content? Ranq can deliver it! The importance of unique content for SEO If you’re invested in content creation, you probably want to boost the search engine optimization (SEO) of your website. Let’s explore how unique content can affect search performance.   Avoid negative consequences of duplicate content Duplicate content is any identical—or nearly identical—text that appears in more than one place on the internet.   Whether it’s duplicated within a single site or across multiple websites, duplicate content can come with a slew of nasty side effects:  Decreases ranking potential of the page/site Risks your page not being indexed at all Keyword cannibalization within your website  Possible penalization (only with the intent to “manipulate search engine results”) Making sure you’re creating unique content for... --- ### Creating a Social Media Scheduling Calendar for 2024 > Transform your social media strategy with a social media scheduling calendar. Easily schedule & publish your content with our guide to social media scheduling. - Published: 2023-11-30 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/creating-a-social-media-scheduling-calendar-for-2024/ - Categories: Social Media Marketing With 2024 getting closer, manually posting your social media content across multiple accounts wastes your time and energy. Social media scheduling is the obvious solution, allowing you to consistently post high-quality, pre-planned content that gets the engagement you’re looking for.   In this article, we’ll look at how to schedule your social media posts with a social media scheduling calendar, explore the benefits of doing so, and point you in the direction of some tried and tested tools to help you on your way.   What we’ll cover in this post What is a social media calendar? The benefits of social media post scheduling Integrating social media with other marketing processes How to make a social media calendar What to do if you’re too busy with socials for SEO Understanding social media scheduling Social media scheduling is the process of creating your social media posts in advance and scheduling them to be published. Whether you use an official social media publishing platform, manually schedule your posts on Facebook or LinkedIn, or make your own social media calendar from scratch, scheduling is a must-have for a consistent social media presence for your brand. What is a social media calendar? Running social media accounts is more than publishing content—it’s a multi-step process that involves planning, creating, scheduling, publishing, and sharing. A social media calendar is a strategic method of staying on top of these processes.   A social media calendar needs to include:  Platforms you’re posting on (Facebook, Instagram, YouTube, LinkedIn, etc.... --- ### Content Optimization in SEO: Best Practices to Follow > Follow these best practices for content optimization in SEO to boost your search visibility, improve engagement, and increase conversions. - Published: 2023-11-23 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/content-optimization-in-seo-best-practices-to-follow/ - Categories: Search Engine Marketing Content optimization in SEO is the process of improving your content to boost its performance and give it the best chance of meeting your marketing goals.   Whether you’re publishing a blog, sending out an email marketing campaign, or converting leads through your website, content optimization needs to be a part of your content marketing strategy. Often closely linked to search engine optimization (SEO), content optimization can help your content rank higher, get more views, and generate leads.   What we’ll cover in this guide on content optimization in SEO What content optimization is (and how it links to SEO)  Why content optimization is important When content optimization should happen The best practices to follow when optimizing content for SEO What you can do if you don’t know where to start What is content optimization in SEO? Content optimization will mean slightly different things for different content mediums, such as text, video, imagery, audio, and news content.    When it comes to text-based content, content optimization largely refers to the process of helping that content to be crawled, evaluated, and ranked (hopefully highly) by a search engine. In other words, content optimization is about search engine optimization or SEO.   What are the keys to content optimization for SEO? Content Optimization for SEO can involve a few different on-page optimization tactics, depending on the specific piece of content we’re aiming to optimize.   However, here are seven keys to SEO content optimization that you should endeavor to incorporate into your... --- ### What to look for when hiring an SEO company? > If you’re looking to hire an SEO agency, there are five key attributes by which you should evaluate prospects. Read on to find out! - Published: 2023-11-16 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/5-attributes-to-look-for-when-hiring-an-seo-agency/ - Categories: Search Engine Marketing Struggling to gain visibility in a vast digital landscape? Frustrated by the constant battle for SERP supremacy? The struggle to stand out online is real.   Fret not because the key to unlocking your online potential isn’t so far away if you hire an SEO agency. However, when search engine algorithms are ever-changing and online visibility is the lifeblood of business success, hiring an SEO company isn’t trivial.   Hiring the wrong SEO agency can lead to wasted time, money, and missed opportunities. In this blog post, we'll unveil the five indispensable attributes to look for when hiring an SEO agency. What we’ll cover in this on "What to Look for in an SEO Company" Why should I hire an SEO agency? 5 things to look for when hiring an SEO agency Hiring your very own boutique digital marketing agency Why hire an SEO agency? Before you make a decision, let's dive into some of the reasons why hiring an expert SEO agency can be a good idea for your business. If you want to dive more into the benefits of hiring an SEO expert, check out our blog on that. Hire an SEO agency because they have the industry expertise you need When you hire an SEO agency, you're not just getting a team of professionals but tapping into a wealth of industry-specific knowledge. SEO experts stay ahead of the curve with the latest trends, algorithm changes, and best practices. And if you’re not clear on basic SEO principles,... --- ### How Long Does It Take to See SEO Results and When Does SEO Progress Become Evident > Have you ever wondered, how long does it take to see SEO results? Read our guide on what SEO results to look at to assess SEO Progress. - Published: 2023-11-10 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/seo-results-how-long-does-it-take-to-see-progress/ - Categories: Search Engine Marketing “SEO is like a savings account. Small, consistent efforts accrue over time to something substantial. ” “SEO is like growing a tree. ” “SEO is like watching paint dry. ” “SEO is like... ” Tired of drawing comparisons in hopes of figuring out how long does it take to see results from SEO? You’re in the right place. Rather than draw out more vague analogies, let’s cover some concrete answers. We’ll give you a realistic timeline for when SEO results start to become visible and how you can assess your overall SEO progress. Let’s get into it! What we’ll cover in this guide How long does it take to see SEO results? What SEO results should you monitor? Not seeing competitive SEO results? Here’s what to do How long does it take to see SEO results? Let’s start with a simple answer. It can take around 4 to 6 months to start seeing some initial SEO progress, while significant SEO results can take up to 12 months. These results, of course, hinge on your strategy being based on sound SEO principles. Even with the fundamentals in place, it's important to understand that SEO takes time. Further, the exact time it takes to see SEO results can vary widely depending on numerous factors, like your industry, competition, the quality of your SEO efforts, and the starting point of your particular website.   Companies that sign up for SEO with the expectation that it will produce effects in days and weeks are... --- ### Building a Visual Marketing Strategy for Your Growing Business > Your visual marketing strategy is incredibly important to your marketing plan. Let’s see how to build one that has an impact! - Published: 2023-10-31 - Modified: 2025-02-20 - URL: https://www.ranq.io/blog/building-a-visual-marketing-strategy-for-your-growing-business/ - Categories: Marketing Strategy Adding an image to your content can boost user engagement by as much as 650%. Make that a video, and your content is 1,200% more likely to be shared than text and image combined.   Visual marketing is playing a bigger role than ever in digital marketing—but what exactly is that role? Understanding the importance of visual content for your business is the first step to building a visual content marketing strategy that delivers results. This visual marketing strategy guide will deliver that information—and more. Let’s get started! What we’ll cover in this visual marketing strategy guide What is visual marketing? Why are visuals important for a content strategy? How does rich media affect SEO? How to build your visual marketing strategy Can’t afford visual marketing? Here’s the alternative Understanding visual marketing strategy Totally new to content marketing? Make sure to check out our definitive guide to content marketing processes first! It's a good idea because your visual content marketing strategy will not only have an impact on your content marketing strategy but your entire marketing strategy as a whole. As we mentioned in the introduction, visual content can be an incredibly effective way of capturing—and holding—the attention of your audience. Let’s explore why. What is visual marketing? Let’s start with the visual marketing definition so that our foundations are set. Visual marketing refers to any method of sharing visual information with your intended audience. When we talk about visual marketing, we’re referring to any of the following types of... --- ### How to Avoid Duplicate Content in SEO > Knowing how to avoid duplicate content in SEO is important because its consequences can range from lower rankings to complete absence from the SERPs. - Published: 2023-10-25 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/how-to-avoid-duplicate-content-in-seo/ - Categories: Search Engine Marketing In SEO, one rule always reigns supreme: content is king. And anyone who’s ever attempted to create quality content has likely come across its nefarious doppelganger—duplicate content. Content normally wins favor with search engines, grants your authority, and helps you climb the SERPs. However, Google has very strict SEO duplicate content rules as it confuses search engines, dilutes your credibility, and often brings rankings down instead.   In this post, we’ll teach you how to avoid duplicate content in SEO so that your quality content can win! Let’s charge ahead!   What we’ll cover in this guide on how to avoid duplicate content in SEO What’s the problem with duplicate content? How to handle duplicate content on your website The best way to avoid duplicate content in the future Duplicate content and SEO: Is duplicate content bad for SEO? The duplicate content issue is a pretty advanced aspect of SEO. If the fundamentals of your website’s SEO aren’t in place, you’re not going to gain much by focusing on content duplication. Before you dive into this guide, we suggest you take a look at our ultimate guide to basic SEO principles.   With that disclaimer, let’s get down to what is duplicate content. What is duplicate content? You might ask "why is having duplicate content an issue for SEO? ". If a piece of content is good, why does its identical content turn sour? Let’s figure this out, one step at a time.   Duplicate content issues start when identical... --- ### Content Marketing Processes: Everything You Need To Know > The right content marketing processes allow provide a scalable content production, but you need to know how to create a successful content marketing and workflow. - Published: 2023-10-16 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/content-marketing-processes/ - Categories: Content Marketing While 98% of businesses utilize written content as a part of their marketing strategy, far fewer manage to publish content on a regular, consistent schedule. Unfortunately, erratically published content—the result of the lack of formal content marketing processes—is unlikely to yield the results you’re hoping for. Consistent brands are the ones who succeed, and what’s the secret to consistency? Establishing strong content marketing processes. Unsure how to break your content marketing strategy into concrete steps and create an effective content marketing process? This guide will cover everything you need to know about content marketing processes to get started, whether you’re a total beginner or a veteran looking to take your content to the next level.   What we’ll cover in this guide on content marketing processes Content marketing 101: What you need to know Step-by-step content marketing workflow Content marketing FAQs No time for content marketing? The Content marketing process 101: What you need to know What is content marketing? Content marketing is focused on promoting a business to a particular audience by creating, publishing, and distributing content. “Content” has become a catch-all word because of the various forms it’s taken over the years, and we should expect to see it continue to evolve. Common digital mediums used by content marketers today include: Articles/blog posts Social media posts White papers/e-books Newsletters Images Videos Infographics Webinars Podcasts Interactive content (forms, quizzes, etc. ) The most appropriate medium(s) will vary depending on the goals, industry, budget, and target market of your business.... --- ### Basic SEO Principles: An Essential Guide for Beginners > As an online business, you’ll need to know basic SEO principles which is why we’ve developed this beginner’s guide to the basics of search engine optimization! - Published: 2023-10-12 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/seo-principles/ - Categories: Search Engine Marketing Creating quality content is great, and creating it for your target audience is even better. However, you’re not going to get far without Search Engine Optimization on your side. SEO provides insights into what your audience is searching for, and all your valuable content won’t reach that audience if not bolstered by basic SEO principles.   If you’re new to the world of SEO, this guide on the core principles is for you! Here, you’ll discover basic SEO principles, the building blocks that underpin successful online visibility. From finding the best keywords to crafting user-friendly website content, we’ll equip you with what’s essential. Let’s get started! What we’ll cover in this SEO principles guide SEO 101: What is search engine optimization? The 6 basic principles of SEO to follow. Frequently asked questions about SEO. No time for SEO? We have a solution! SEO 101: What is SEO? Search Engine Optimization (SEO) is the process of improving a website’s performance in Search Engine Result Pages (SERPs). It targets organic search, finding the keywords people are already searching for and implementing them into your content. A lot more goes into SEO, which you’ll see, but this gives us a good baseline. Why should you bother with the core principles of SEO? There are 2 billion websites on the internet. There’s no way your audience will find you without a search engine like Google or Bing. Every search query produces millions of results, though, and 75% The correct SEO strategy boosts your website’s... --- ### Why Hire an SEO Company? > Ever asked yourself, “Why hire an SEO company?” Many companies do. In this post, we’ll dissect what an SEO company does and the benefits it brings. - Published: 2023-10-05 - Modified: 2024-08-16 - URL: https://www.ranq.io/blog/why-hire-seo-company/ - Categories: Search Engine Marketing It's very fair to ask yourself, “Why hire an SEO company? ” There are a number of strategies that go into marketing, each of which can yield positive results. Business owners and decision-makers are also faced with concerns such as budgets, ROI, melding a third party with your current in-house structure—and even trusting an outside company in the first place.   SEO is an investment in the sustainable long-term growth of a business’s online presence and revenue. Search engine optimization takes time and multi-layered skill sets to be truly effective. Hiring an SEO company (the right one at least) can make a world of difference to a business’s bottom line.   Why hiring an SEO company is important for businesses with an online presence Hiring an SEO agency is important because it enables a business to: Build brand awareness Establish trust with target audience and search engines Become an authority in a niche Grow traffic organically to the website Drive leads and conversions without paying for advertising Search engine optimization is about gaining a larger organic audience, making the growth of the business and website more sustainable and cost-effective in the long run.   A study conducted by BrightEdge stated that 51% of website traffic comes from organic search and that over 40% of revenue is captured through organic search traffic. While organic traffic contributed more to overall website traffic, it's important to note in the study that the ratio of traffic to revenue favored paid search. However, a different... --- ### What is the Average Cost for SEO Services Throughout the Ranking Journey > What’s the average cost of SEO? It’s trickier than you might think. Check out our exploration of the average cost for SEO services as you climb the ranks! - Published: 2023-09-28 - Modified: 2025-03-26 - URL: https://www.ranq.io/blog/average-cost-of-seo/ - Categories: Search Engine Marketing In today’s digital landscape, search engine rankings can make or break your business—but how much is ranking on Google truly worth? And, if it is worth something, then what is the average cost for SEO services, how much is too much, and whether too little is too dangerous? A quick search reveals that businesses can spend an average of anywhere from $500 to $20,000 per month on search engine optimization (SEO) services promising to boost their rankings.   What these numbers don’t reveal, of course, is the variety of Search Engine Optimization pricing models out there and how broadly they differ. More important, what these numbers fail to suggest is just how much you should be investing in your SEO strategy. The ideal SEO pricing for your business will depend on your specific marketing goals, the size of your business, and your site’s current search visibility.   What we’ll cover in this guide on the average cost of search engine optimization: The average cost of SEO Factors affecting SEO pricing Which SEO services you should invest in What an SEO pricing guide looks like  How to get smart when investing in SEO  What is the average cost of SEO services? Despite the availability of cheap SEO services, 34. 9% of marketers pay between $2,501 and $5,000 per month for SEO. Why? A big factor is experience. If you choose to opt for an SEO service that has been in business for 2+ years, you can expect your average SEO costs... --- ### On-Page Optimization in SEO: Staying On Top Of SERPs - Published: 2023-09-21 - Modified: 2025-03-26 - URL: https://www.ranq.io/blog/on-page-optimization-in-seo/ - Categories: Search Engine Marketing You’ve created a lot of content for your website and some of it is doing well, but a lot of it is underperforming. That’s worrying you, and rightly so! If your content isn’t performing up to expectations, that’s valuable effort and resources gone to waste. What can you do to get the most out of all your content? We’ll tell you what we say to our clients: on-page optimization. When it comes to on-page optimization in SEO, the primary purpose is to take an existing piece of content and make it shine in front of search engines and users alike. In this post, we’ll show the importance of on-page SEO and the core elements that drive it. Let’s dive in! What is on-page optimization in SEO? First, let’s tackle a few SEO basics. Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in Search Engine Results Pages (SERPs). A lot goes into optimization, but SEO can be further divided into two categories: on-page and off-page.   On-page SEO vs. off-page SEO On-page optimization in SEO comprises everything you can do directly on your website to improve its visibility and ranking. It includes optimizing page titles, meta tags, headings, content with relevant keywords, and more. We’ll cover all these in detail in the sections below.   On the other hand, off-page SEO involves activities outside your website to improve visibility. The main focus of off-page SEO is on building your website's reputation and authority. This includes... --- ### Need Search Engine Optimization Consultants? Try This Checklist > Does your business need search engine optimization consulting? Assess your SEO strategy with this handy checklist. - Published: 2023-09-13 - Modified: 2025-04-15 - URL: https://www.ranq.io/blog/search-engine-optimization-consulting-checklist/ - Categories: Search Engine Marketing From Google’s helpful content updates to easy access to conversational AI tools such as Chat GPT, there are plenty of trends out there—all with the chance to affect the efficacy of your SEO strategy.   However, trends aren’t the be-all and end-all of SEO, and many core SEO best practices remain not just relevant but essential to improving your website’s ranking.    Search engine optimization consulting services offer the inside information you need to determine what’s a passing trend and what’s here to stay. Not sure if your business could benefit from working witha team of search engine optimization consultants? Check out your score on the following SEO consultant checklist to see if your DIY SEO strategy is up to scratch.   What is SEO consulting? Despite the popularity of using search engine optimization (SEO) as a part of a business’s digital marketing strategy, many businesses aren’t clear on what exactly an SEO consultant can offer them.   SEO plays an essential role in the success of your brand. A Search Engine Optimization consultant has one goal in mind: to improve your website’s visibility in Google and other search engines. A trusted SEO consulting expert is the difference between your website ranking for keywords associated with your business and it being lost in trillions of web pages that Google discovers—and chooses whether or not to include. To boost your site’s ranking, an SEO consultant may: Carry out an audit of your website.   Conduct keyword research and analysis.   Create... --- ### How to Make an Enterprise Website SEO Audit Report > Ever built an enterprise website SEO audit report? To see how you shake up in the SEO world, you'll need to. Learn how from the SEO experts! - Published: 2023-09-07 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/build-enterprise-website-seo-audit-report/ - Categories: Search Engine Marketing When it comes to explaining SEO principles to clients, they are all ears when we talk about traffic and conversions, their eyes are peeled when we show them website design modifications, and they smile when we pitch a new marketing strategy. However, the moment we start talking about website SEO audits, their eyes start glazing over. Clients don’t say it, but we know it: enterprise website SEO audit reports are boring. To some extent, we understand. Endlessly sifting through data, crunching numbers, and analyzing website elements aren’t the most glamorous tasks.   The impact of a thorough enterprise website SEO audit report, though, is nothing short of remarkable, and that's what truly matters. This post is all about how to do an enterprise SEO audit, so let’s get started with the basics! What are enterprise-grade SEO audits? An enterprise-grade SEO audit is a comprehensive review of a website’s search engine optimization performance conducted by an SEO professional. It’s aimed at identifying areas of improvement and providing recommendations for optimizing the website’s visibility and ranking in the SERPs. The findings of the audit are presented in the enterprise website SEO audit report.   Why enterprise website SEO audit reports are important for businesses Enterprise SEO audit reports are important because they provide insights into a website’s performance, which helps businesses identify areas of improvement and develop strategies to optimize their website’s visibility and rankings.   Enterprise SEO audits also help set tangible baselines for metrics against which future performance can be... --- ### What Do the Best SEO Companies for Small Businesses Offer on a Budget? > SEO companies for small businesses can offer a lot of benefits in even the most competitive industries. See how in this guide! - Published: 2023-08-31 - Modified: 2024-08-16 - URL: https://www.ranq.io/blog/seo-companies-for-small-business/ - Categories: Search Engine Marketing Any small business knows that if they want exposure online, they need a solid foundation in SEO. Unfortunately, that requires a lot of time and resources that you may not be able to afford; without proper guidance, too, all of that time is wasted. This is the main reason that specialized SEO companies for small businesses exist! There are plenty of affordable small business search engine optimization companies offering top-shelf services, but what do those services entail? In this article, we’ll run through what SEO companies for small businesses can offer to you at a reasonable price point! What does search engine optimization for a small business entail? Search Engine Optimization (SEO) is a set of processes geared toward bringing more organic traffic and visibility to your website by improving rankings on Search Engine Result Pages (SERPs). SEO involves giving searchers relevant, helpful, and top-quality content that answers their questions or solves their problems. SEO typically involves the following: Content creation Technical configuration Keyword research On-page and off-page optimization Link building SEO isn’t a one-and-done practice either. Once you optimize your website for search engines and start ranking for queries, you must work continuously to keep your seat at the table. Because of this, many companies don’t have the energy to maintain SEO themselves. When it comes to SEO for a small business website, the objective is to get as much return for as little investment. Small business SEO services revolve around finding and plucking low hanging fruits or deploying... --- ### Best Search Engine Optimization Companies of 2024 > The best search engine optimization companies are hard to find with so many out there. That's why we've compiled our own list. Check it out! - Published: 2023-08-23 - Modified: 2025-04-03 - URL: https://www.ranq.io/blog/best-search-engine-optimization-companies/ - Categories: Search Engine Marketing In today’s business market, it’s constantly a struggle for online visibility. But SEO (search engine optimization) has emerged as an essential marketing strategy for surviving and thriving as a business regardless of the industry. With increased SEO practices, your business can have many benefits including increased organic search traffic, website visibility, and more assured conversions. That’s not even including the many different hurdles that only a well-trained eye can identify and avoid – or correct. This explains why many businesses look to outsource these optimization services only to SEO experts from the best search engine optimization companies. Choosing between so many SEO agencies can be overwhelming, but finding the right team that you can best collaborate and communicate with can make all the difference in achieving your goals. In this article, we’ll unveil our carefully curated list of the best search engine optimization companies available for hire in 2025, and discuss the best fits for your specific business. In this next section, we’ll detail 10 of the best search engine optimization companies that can help you stand out in 2025.   Ranq: The best boutique SEO company in the US First, we should address the elephant in the room and discuss why Ranq is one of the best search optimization companies in the digital landscape today.   There are many digital marketing and SEO agencies available for hire, and dozens more every year, who are all promising comprehensive SEO services. Yet, with so much emphasis on providing every service to... --- ### Can SaaS SEO Boost Your Growth? > Does your SaaS business need a long-term SaaS SEO strategy? Of course, it does. Learn why through the lens of statistics. - Published: 2023-07-20 - Modified: 2025-03-29 - URL: https://www.ranq.io/blog/saas-seo-growth/ - Categories: Search Engine Marketing The SaaS industry has grown by 500% in the last 7 years. Even the pandemic couldn’t slow it down. It’s expected to maintain that growth rate in the future, too. Will your SaaS business be contributing to this growth rate? It depends on the marketing choices you make.   The McKinsey report of 2014 is considered to be iconic for the SaaS industry. It was based on a study spanning 32 years. Two findings of that study are part of the SaaS lore now:  Growth is the lifeblood: SaaS businesses need sustained growth or they fail. The Humpty Dumpty problem: If your growth breaks, you cannot rebuild it to the same level as before. You want your decisions today to prop up the decisions you make for the next 10 years. You want to instigate exponential growth. You want marketing assets that don’t become redundant in the future. You need SaaS SEO. Do you have a SaaS SEO Strategy? You know growth is the difference between life and death. You have just clinched funding, whether Seed or later Series, and have the money. So, what do you do? You spend it to get customers. You go for PPC ads, social media ads, plugs in mainstream media, and press releases. Naturally, you get your customers and your growth begins. Now, you want to continue this growth rate, so you spend more. However, you soon realize the limits of your spending power. It’s easy to get a 10x growth rate when you’re... --- ### SEO for Family Law: Make Your Firm Stand Out > Learn how targeted SEO for family law firms will get you in front of clients and help boost revenue and profit margins - Published: 2023-07-13 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/seo-for-family-law/ - Categories: Search Engine Marketing From adoption proceedings to divorce and custody battles, family lawyers are seeing an increase in demand. To ensure their services are reaching the clients they need, many family lawyers now turn to Search Engine Optimization (SEO) for family law firms as one of their primary marketing strategies. However, great SEO for family law campaigns don't happen without proper research, strategy, and a well-thought-out plan.   While many firms are taking full advantage of what SEO has to offer, many aren’t able to develop these strategies in-house. To make the most of their online SEO campaigns, attorneys and firms often invest in SEO agencies to navigate the nuances of effective SEO strategies and strike the right balance between tech strategies and content creation. SEO marketing may seem like a daunting task, but with an experienced partner by your side, it can also prove to be an incredibly powerful tool for growth, especially in the competitive field of family law. The benefits of search engine optimization for family law attorneys SEO is a powerful tool that helps boost visibility online by improving a business’s ranking in search engine results. Through effective use of SEO tactics such as keyword research and robust content strategy, family lawyers can strategically target potential clients by putting themselves at the top of search engine result pages (SERPs) for popular search terms. Having SEO for family law means that when someone types in keywords related to family law—such as “divorce lawyer” or “custody dispute”—ranking practices will appear as... --- ### What is Legal SEO? A Law Firm SEO Guide for Beginners > Your law firm website needs to get in front of potential clients, and legal SEO is the way to do it. Check out our law firm beginner's guide! - Published: 2023-07-11 - Modified: 2025-04-01 - URL: https://www.ranq.io/blog/legal-seo-beginners-guide/ - Categories: Search Engine Marketing Digital marketing is becoming an increasingly popular strategy across industries, and many law firms are realizing the potential it has to offer, too. Legal SEO is just one of the approaches that law firms are leveraging to grow their online presence and reach potential clients.   Search engine optimization (SEO) is the practice of optimizing content on websites to gain higher rankings in search engines like Google, Bing, and Yahoo. Combining fundamental web optimization tactics with an ongoing content strategy can help law firms increase organic traffic and leads generated from their sites.   What does a legal SEO strategy look like? In today's digital world, legal SEO plays an important role in law firm digital marketing strategies and should be neither overlooked nor underestimated. By taking the necessary steps to properly optimize webpages and create original content related to legal topics, firms can expect to: Increase lead generation. Develop long-lasting solutions for driving organic traffic. Establish your brand's identity and increase its visibility. Become authoritative voices and area experts cited by other websites. Create a more resourceful and accessible web experience for clients With so much to offer, it’s no wonder that 79% of law firms identified legalSEO as their most effective marketing channel, according to studies cited by the National Law Review. But, what does SEO for law firm websites look like?    A law firm's SEO strategy would be quite similar to SEO strategies for businesses in other industries and fields.   Many law firms don’t have... --- ### How Many SEO Keywords Should I Use in a Blog Post? > "How many keywords should I use for SEO content?" This is a question you may be asking yourself, and we're here to answer it! - Published: 2023-07-06 - Modified: 2025-04-01 - URL: https://www.ranq.io/blog/how-many-keywords-should-i-use/ - Categories: Content Marketing, Search Engine Marketing As marketers, content creators, and website owners, we all want to make our content more visible. In this quest, keywords play a vital role. They act as signposts in online content, guiding readers and search engines through your valuable content.   Naturally, when it comes to keyword usage, a common question arises: "How many keywords should I use for SEO in a blog post? " Finding the perfect balance between optimizing your content for search engines and providing an enjoyable reading experience for your audience can be challenging. In this post, we’ll explore how to use keywords in your blog posts and how many keywords you should focus on per page. . How many SEO keywords should you focus on per page? Let’s start with a short answer first. For a single blog post, it’s good practice to target a single primary keyword and a few secondary keywords. You should aim for a keyword density of less than 2% to be safe, although keyword density isn’t really a thing anymore following the Panda and Hummingbird updates. What this means is that you shouldn’t really be asking yourself “How many keywords should I use in a blog post” but instead should be wondering how to use the keywords data that you have for your post. Effectively your focus should be less on how many keyword and more on readability and providing complete information on the topic. Following this principle, keyword frequency will naturally flow. As for how to strategically place keywords,... --- ### What Does an Infographic Look Like? 6 Design Tips > Infographics are an amazing way to inform and engage an audience. Let's answer the question, "What does an infographic look like?" - Published: 2023-07-04 - Modified: 2025-03-12 - URL: https://www.ranq.io/blog/what-does-an-infographic-look-like/ - Categories: Content Marketing We’ve all faced a wall of text at one point or another. In the search for helpful information, you’ve had to trudge through word after word, paragraph after paragraph. Sometimes, though, the text clouds clear, and you’re given some reprieve: an infographic.   An infographic is the perfect combo of beauty and brains. It’s easy on the reader’s eyes, that’s plain to see, but infographics show valuable, digestible information that sticks with them. But what does an infographic look like or, better yet, what should an infographic look like? In this post, we’ve compiled our top 6 infographic design tips you can use to engage your audience time and time again.   What is an infographic in marketing? Let’s define infographics first. Take some snippets of valuable information, mix in some graphic design, and voilà! You’ve got an infographic! That’s the snappy infographic definition and, for the most part, it is accurate. However, if you look at the infographic definition technically, it is “a visual representation of information or data”.   An infographic in marketing can take many shapes. In its most basic form, an infographic shows text and images to make complex information accessible and memorable for your reader.   What's an infographic's purpose? ? When you create content, you want to solve a problem for your audience. Infographics in your blog or social media content are a compelling way to hook their attention and give them easy access to the answers they’re seeking. Deep down, though, it’s a... --- ### Paid vs Owned vs Earned Media: Definitions & Examples > Should you use owned, earned or paid media for your marketing strategy? The key is to understand each type in detail and use them for your benefit. - Published: 2023-06-29 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/what-is-earned-owned-paid-media/ - Categories: Marketing Strategy Did you know that in 2022, global digital advertising spending reached a staggering $626 billion spanning multiple marketing channels? This figure highlights the significance of media in today's marketing landscape. With a wide array of digital marketing channels to choose from, the success of your business hinges on your ability to navigate through a sea of options. Only by striking the right balance between different media types can you maximize your brand's visibility, enhance customer trust, and drive business growth.   In this post, we’ll tackle the ever-present debate of paid vs owned vs earned media, through the lens of definitions, pros and cons, and examples. The objective here is to help you internalize what these media types are so that you can refine your marketing strategy further. What is earned, owned, and paid media? Digital media is categorized into paid, owned and earned media. Let’s understand each individually to leverage the entire set and build a comprehensive digital marketing strategy.   What is paid media? Any digital marketing and advertising effort that requires financial resources to promote your products, services, or brand is known as paid media. Here are the common paid media examples: Search Engine Advertising: Includes paid search ads, also known as Pay-Per-Click (PPC) ads, which appear at the top of Search Engine Result Pages (SERPs) when users search for specific keywords. Social Media Advertising: Search engine marketing paid media examples include platforms like Facebook, Instagram, Twitter, LinkedIn, and more. You can run paid ads through sponsored... --- ### Search Engine Optimization Price Quotes: How Much Search Optimization Cost in 2025 > Curious about search engine optimization pricing? You're not alone. There's no cut-and-dry answer, but we'll tell you what to expect! - Published: 2023-06-27 - Modified: 2025-04-03 - URL: https://www.ranq.io/blog/search-engine-optimization-pricing/ - Categories: Search Engine Marketing Is your website suffering from low traffic? Are you consistently ranking on the 7th page of Google? Are you hearing crickets from your lead captures? The verdict is in: you need an SEO service! With so many SEO services promising the moon, choosing between them can seem impossible. In making your decision, you’re probably asking yourself "how much does it cost to optimize a website" or maybe how much it should cost you. Search engine optimization prices vary a lot, but there are some reasonable expectations that can be made around price points.   Before you start searching for Search Engine Optimization services, let’s cover the basics of SEO pricing and how you can get the most SEO bang for your buck! How much does SEO cost? Before we break down the cost of search engine optimization services, let’s get into some of the ABCs of SEO and what it can do for your business. Search Engine Optimization (SEO) is a digital marketing strategy that involves improving the positioning of your web pages in organic search results on search engine results pages (SERPs), increasing visibility. SEO services differ by agency, but many offer the following: Robust keyword research. Technical SEO audits. On-page optimization. Website content creation. Competitor analysis. SEO service pricing varies a lot When all is said and done, the cost of search engine optimization services becomes as much as you’re willing to put into it. However, there are some general trends to keep in mind about SEO pricing.... --- ### How to Search Websites for Keywords: 3 Different Approaches > A key part of competitor analysis in SEO is finding websites’ keywords. If you need to know how to search websites for keywords, we’ve got you covered in this guide! - Published: 2023-06-22 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/how-to-find-keywords-of-website/ - Categories: Search Engine Marketing Keywords are the starting point for pretty much everything in SEO. Think about it: SEO is about optimizing our online collateral for one particular keyword or another.   If you don’t get it right, though, all that optimization means nothing. This is why knowing how to find a website's keywords is so important to SEO success. It is also critical to have a few different ways of checking keywords for a website to cover all your bases. Conducting SEO keyword research from scratch is one way. Looking at your competitor’s keywords is another.   You should note that this post is about how to find a website's keywords instead of fresh keyword research. If you’d like to know more about fresh SEO keyword research, check out our tips for keyword research in 2023.   What happens when you search websites for keywords? When you search a site for keywords, you’re strategically looking for specific keywords or topic ideas.  If you’re looking to check keywords on your website then you’re evaluating performance. Similarly, if you’re checking for keywords on another website, you’re looking for ideas from your competitors. This is one of many common practices in the SEO world during competitor analysis or when looking for opportunities to rank.   There are many ways to find the keywords of a website, but we’ll give you three methods below.  Before we get started, let’s first understand why you should consider doing this.    Why should you perform website SEO keyword research? Find... --- ### How to Write Marketing Copy: 12 Quick Tips to Improve Content Quality > You need to put your best foot forward to your customers, which is why we've put together 12 tips on how to write marketing copy! - Published: 2023-06-20 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/how-to-write-marketing-copy/ - Categories: Content Marketing Every business needs to get in front of its customers. But, to really grow your business, you’re going to need to stay in front of your competitors. The best way to keep people excited about what you have to offer is by writing marketing copy that sings. Not sure where to start? Don’t worry, we’ve got you covered. As a digital marketing agency, we’ve been in the search engine trenches for quite some time, and we know what high-quality content looks like. Here are 12 tips on how to write marketing copy! What is marketing copy? Think of your marketing copy as the written vehicle between you and your customers. Many know they’re being sold to, which is why you should always offer valuable information and introduce solutions to their problems. As a business, though, this vehicle is driving toward a call to action, which might mean: Seeking more information from your website. Submitting a contact form. Signing up for your newsletter. Downloading a case study or white paper. No matter your purpose, the end goal of all marketing copy is to connect with your target audience and offer your statement of value. If you need some advice on having your message shine, we’ve got several easy ways to improve your marketing copy. 12 tips on how to write marketing copy effectively Choose realistic marketing goals when writing marketing copy In digital marketing, no one can afford to write just for the sake of writing. Your marketing copy, like any... --- ### How to Start SEO for a New Website: A Step by Step SEO Guide > Starting a new website can be overwhelming but it doesn’t have to be if you know how to start SEO for your new website - Published: 2023-06-15 - Modified: 2025-01-22 - URL: https://www.ranq.io/blog/how-to-start-seo-on-website/ - Categories: Search Engine Marketing common technical SEO issues I see so you can stay ahead of them! Next, we can build strong walls on top of that strong foundation. This is where we build out the core pages of the website targeting the right keywords. Keep in mind that the core pages you have will depend on your business, but the following are some common examples. Home About Services/products  Case studies/portfolio Resources/blog Contact  Finally, we can build the roof, and we’ll continue building the roof into the stratosphere. Blog content Off-page items such as backlinking Now, let's dive into building the house... Step 1: Start SEO by understanding your business and its offerings You might be surprised how often I come across client websites that don’t have pages for the services and/or products they offer. A lot of people working in this industry also miss this crucial SEO step,  for new websites and old ones alike. Basically, if you want to show up on Google or other search engines, you have to have content that targets that keyword and related keywords.   This is why we have this at step one. Ask yourself what it is that you do. What services do you offer? What products do you sell? What do you want people to know about your business? What makes your company different from the competition? You don’t have to do anything too in-depth here, but make a list and take some notes, as they’ll come into play in the next steps. Step... --- ### Getting a Good Backlink Profile Means Finding the Good Backlink Sites > If you're going to build a good backlink profile, you need to know how to spot the right backlink sites. Here are some qualities to look for! - Published: 2023-06-08 - Modified: 2025-01-10 - URL: https://www.ranq.io/blog/how-to-spot-good-backlink-sites/ - Categories: Search Engine Marketing You've built a fast and mobile-friendly website, and you’ve been posting valuable, SEO-optimized content. Now you might be wondering what else you can do to rank higher on the SERPs. Welcome to the world of off-page SEO and, more specifically, creating a good backlink profile!   Backlinking is an incredible way to build your authority, but it takes time, effort, and a budget. With countless websites out there, how do you ensure you get the biggest return on your backlinking endeavors?   That's where this guide on getting a good backlink profile comes in. We'll give you everything you need to identify good backlink sites to create a healthy backlink profile. Let's dive in and find out how to spot good backlink sites!   What is a backlink profile and why are good backlinks important? What is an SEO backlink profile of a website? When Website A links to Website B, the latter gains a backlink. The bit of text that includes the link to Website B is known as anchor text. Backlinks are, in effect, votes of approval one website bestows on another, and Google takes these very seriously. Google has consistently emphasized the importance of a good backlink profile in its ranking algorithm, so it’s essential to approach link-building for your website systematically and strategically. No matter the strategy, the focus remains on acquiring links from good backlink sites.   What are the SEO consequences of not having a good backlink profile? When you check the quality of... --- ###  How to Check Backlinks in Google (And Why You Should) > Backlinks are an essential component of any SEO strategy, so you'll need to know how to check backlinks in Google. Read on to find out! - Published: 2023-06-06 - Modified: 2025-03-26 - URL: https://www.ranq.io/blog/check-backlinks-google/ - Categories: Search Engine Marketing How to check backlinks of a website There are a couple of ways you can check backlinks for a website. Check backlinks in Google Search Console We will first discuss how to check backlinks in Google Search Console. GSC is a free tool that allows you to check many things about your site, including organic web traffic, keywords used, and, important for us, backlinks to your site! It’s pretty easy to check your backlinks with GSC. All you have to do is select your property, open up your links, and click “External Links. ” There will be multiple reports, but you’ll want to look at “Top-Linked Pages. ” This will show you a list of URLs that have linked to those pages. From there, you can start checking out your backlinks. While this method is free, there are some downsides. First, it only shows the top 1,000 linking websites, meaning you might not get all the information you need. Also, it doesn’t provide the anchor text or context of where the link was included. Last, there are no insights into the quality of those pages, only the aggregate number of links. View backlinks through third-party monitoring tool Given some of Google Search Console’s limitations, we recommend you opt for a free third-party backlink checker tool like Semrush, Ahrefs, or Screaming Frog SEO Spider to check backlinks of your website. With these tools, you can check any website and backlink, not just your own. With most of these tools, when you... --- ### How to Get a Featured Snippet on Google to Boost Your Visibility > Everyone wants to know how to get a featured snippet on Google, but not many know the steps to get there. Read on to find out! - Published: 2023-06-01 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/get-featured-snippet-on-google/ - Categories: Search Engine Marketing Getting to the first page of Google is very much achievable.   Featured snippet example There are many types of featured snippets, like short paragraphs, numbered lists, bulleted lists, tables, etc. What remains true across all types is that they’re geared towards providing a user with the most immediate and concise answer to their question. How to optimize for featured snippets on your website Find the featured snippets you might already have Using a tool like Semrush or Ahrefs, search your website content for keywords that already have featured snippets in the SERPs. Since 99. 5% of the featured snippets come from the first page of the SERPs, it’s best to look at your best-ranking content and filter for “featured snippets. ” When you find them, don’t do a thing! We mean it! You don’t want to mess with something that’s already working.   Why should you find featured snippets that you already have, then? Because finding featured snippets in your existing content will lay the groundwork for the following two tips: optimizing your best-ranking content and creating new content.   Leverage your best-ranking content The most useful asset in getting featured snippets is your best-ranking content, preferably those ranking on page one of Google.   First, you need to see if the query for that content qualifies for a snippet. Simply search up the intended query and see if there’s already a snippet in the SERPs. Once you have a relevant query, filter your pages that are ranking but... --- ### Want to Know How to Create a Content Plan? Follow These Simple Steps > Every content journey starts with strategy, but that strategy needs to be put into action. Read on to learn how to create a content plan! - Published: 2023-05-30 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/how-to-create-content-plan/ - Categories: Content Marketing Step-by-step content plan example you can follow With the basics of digital content planning behind us, let’s get into a step-by-step content plan your team can use to get started on your content planning journey. Start with a solid content strategy Even if you already have a content strategy, it’s a good idea to ensure you’ve crossed every “t” and dotted every “i. ” creating a blog for your business, your templates can vary according to their type (i. e. , listicles, guides, how-to’s, etc. ) or they can all start with the same framework. Regardless, your templates should usually include: Standard fonts and sizes. Proper heading tags. A content quality checklist. A place for keywords writers can use. Any directions that remain the same. Research the best topics to cover We’re willing to bet that once you decided to trek down the content marketing trail, your brain went into overdrive about all the topics you wanted to explore. While you’ll always want to create content that’s in your wheelhouse and reflects your brand identity, you’ll also need to figure out how your content will solve a problem or meet a need for your target audience. When choosing topics, think about their search traffic potential. That means knowing what your target audience wants to read about. Your SEO strategy and keyword research are critical partners in this journey.   If you don’t feel you’re on solid footing with this process, you can delegate it to an SEO content marketing firm.... --- ### 5 Benefits of Hiring an SEO Expert (And How to Go About It) > Hiring an SEO expert is the best thing you can do for the success of your online business, and we'll show you why! - Published: 2023-05-25 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/hiring-an-seo-expert-benefits/ - Categories: Search Engine Marketing 5 reasons why you should Hire an SEO Expert ASAP Save valuable time and resources One of the most common reasons why people hire an SEO expert—and one of the biggest benefits of doing so—is the increased efficiency that comes with a high level of subject expertise.   While your team might have the dedication to acquire some basic SEO skills, it's often more time and cost-efficient to delegate SEO responsibility to a third party. Someone who specializes in SEO already has the knowledge and hands-on experience to do the job well.   The same is true when it comes to saving resources. Hiring the services of an SEO agency can save you the hassle of selecting and investing in software and tools—especially at the start of your SEO journey—since an agency will already have access to a suite of tools. This cash you’re saving can go to other important aspects of your business. Take advantage of SEO industry expertise As experts in a fast-developing industry, SEO consultants are well-equipped to navigate the ins and outs of current SEO trends. While other marketing professionals may have plenty to offer your digital marketing strategy, a successful SEO strategy relies upon the up-to-date industry knowledge that you can only get by hiring an SEO consultant.   From a preference for conversational queries and helpful content to an emphasis on optimizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) signals, 2023 is already being defined by the latest SEO trends—an SEO agency at the forefront of... --- ### How to Create Editorial Calendars for Blogs > Don't know how to create editorial calendars, let alone what an editorial calendar is? Follow our brief guide! - Published: 2023-05-23 - Modified: 2025-04-03 - URL: https://www.ranq.io/blog/create-editorial-calendar/ - Categories: Content Marketing How to make a blog editorial calendar So you’ve decided to take your business down the blogging trail. If you want to create a successful solid content strategy nailed down. This reduces a lot of the prep work needed to build the pipeline, like audience personas, keyword research, and topics that fit your business niche.   Next, production. For this, we need to keep three essentials in mind: What: What are you creating? What is its purpose? What are your titles and headings, and how are they optimized for search engines? What unique insights are you offering? Who: Who’s in charge of conceptualizing your content? Who’s in charge of creating it? Who is in charge of delivering and publishing content? Do you have the team to support content creation, or should you let a digital marketing team take it off your plate? When: How often will you post content? When are consistent delivery and publication dates? How often will you evaluate published content? Last, you need to figure out your process for publication. You need to think about what channels you want to take advantage of. You should also figure out your process for meta descriptions, alt text for images, and who will have access to your website backend. Once this is all set, you can start organizing your calendar based on the pipeline. Establish a team workflow Teamwork makes the content dream work! The sooner you establish a team workflow, the better. Start by creating a section on your... --- ### How to Claim a Knowledge Panel on Google, And Why You Need One > If a Google knowledge panel exists for your business, then you need to claim it for branding purposes. Here’s how to claim a knowledge panel on Google. - Published: 2023-05-18 - Modified: 2025-04-03 - URL: https://www.ranq.io/blog/how-to-claim-google-knowledge-panel/ - Categories: Search Engine Marketing Raise your hand if you’ve ever Googled your company. Did your business happen to show up in a pretty little box on the side, or was it a ghost town? If the former is true, you can claim a Google knowledge panel! If not, what can you do? You may be wondering how to get a knowledge panel on Google but since most knowledge panels are auto-generated, the only way to get it is by promoting its creation. If you can create a knowledge panel on Google, you can claim it, and you should! Google knowledge panels are a fantastic way to get exposure and increase your business’s credibility. Are knowledge panels making your mouth water now? Read on to find out more about knowledge panels and how to claim a Google knowledge panel of your very own! What is a Google knowledge panel? When someone searches for a business or any “entity”—a well-known person, place, or thing—Google may autogenerate a knowledge panel, a. k. a. a Knowledge Card or Google Search Graph. This is a box of rich results about the business or entity that a searcher would want to know immediately. It also appears at the top of the search engine results page (SERP), giving you maximum exposure. And Google relies mainly on the Google knowledge graph to create it (don’t worry, we’ll explain).   As for the purpose of a Google knowledge panel? It improves the user experience (UX) by giving them the most relevant and trustworthy... --- ### Content Marketing: How to Increase Sales Without Blowing Up Your Budget > What's the best solution to boost your website traffic? Content marketing: how to increase sales without paying an arm and a leg. - Published: 2023-05-16 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/marketing-how-to-increase-sales/ - Categories: Content Marketing With inflation on the rise, small businesses remain on the hunt for marketing strategies that will compete without breaking the bank. If you think there’s no hope when brand giants and their bloated marketing budgets are in the picture, think again. Content marketing is the ace up your sleeve. It has long remained the most affordable way to increase business and continues to be. For it to be successful, though, you’re going to need more than what money can buy: content strategy, best practices, and a decent amount of search engine know-how. If you’ve been looking for content marketing ideas to increase sales, then luck’s already on your side. Keep reading, and we’ll show you how content marketing can get you the exposure you’re after. Because if there\'s one thing we know in marketing, how to increase sales is the top of the list! Content is still king for increasing sales Bill Gates told us back in ‘96 that ”Content is king,” and he even predicted that it would be an equalizer, meaning any business—regardless of its budget—could put content out there and generate revenue. Both of these lessons still ring true today. Not just any content will do, though. With so many businesses online, there’s too much noise for basic, unoriginal copy to hold any weight. For your content to drive organic traffic and sales, your business should always shoot to: Offer the most useful, accurate, and engaging content possible. Ensure your content is SEO-optimized. Keep your content people-first.... --- ### Common Technical SEO Issues (from a Tech Lead) > If you want the foundation of your website to be solid, you need to spot and fix these common technical SEO issues. - Published: 2023-05-11 - Modified: 2024-12-20 - URL: https://www.ranq.io/blog/common-technical-seo-issues/ - Categories: Search Engine Marketing I'm the Technical SEO Lead here at Ranq, and I see that each of our clients requires their own unique approach when addressing common technical SEO issues. I won’t go into all of the important technical SEO mistakes to look out for in this post, but I want to bring to light some of the common technical SEO problems that most if not all of our clients face so you can be on the lookout for them, too!   Why addressing technical SEO issues is important I say it, other SEO professionals say it, and search engines say it (in their own way): content is king! It's the house that can grow into a castle, but you can’t build a house without a foundation, right? So, what is technical SEO? It is the foundation of the castle you’re looking to build. Simply put, technical SEO refers to the elements that help search engines understand the structure of a website and the indexing of the site. All the beautiful content in the world won’t mean much if fundamental SEO issues prevent search engines from finding and indexing your website in the first place. If technical SEO problems go unaddressed, it can even lead to your website being penalized, which doesn’t bode well for your online presence to say the least.  Keep your website in good technical health and let that great content shine! How we find out which technical SEO issues are most important There are a number of great tools out... --- ### What is the Future of AI Based SEO? > Generative AI like ChatGPT has upended many industries and sectors but is it going to change the future of AI based SEO. Let's find out! - Published: 2023-05-09 - Modified: 2025-03-29 - URL: https://www.ranq.io/blog/what-is-the-future-of-ai-and-seo/ - Categories: Search Engine Marketing multiple AI winters—a term denoting periods with very little or no AI work—interspersed with quantum leaps in development (think the 2010s), we arrived at OpenAI’s ChatGPT in 2022, which was so successful that it gave birth to September 2021. Debatably, older data is possibly the reason why ChatGPT “hallucinates” and Google Bard is a “Google’s blog post on the subject is open to interpretation, Google categorically mentions “quality” content more than 12 times in that post—this is what we need to pay attention to. Google doesn’t care if the SEO content is written by AI or by people so long as the quality is there. Unfortunately, if you interview any accomplished journalist, author, editor, or even English teacher out there, you’ll be told that the quality of content an AI tool puts out without expert supervision will always be below average. AI-generated content will be fine when it's basic or factual: posts revolving around dates, numbers, locations, mainstream media, definitions, etc. The moment you demand nuance or sophistication, AI-generated content suffers. To rank on Google, you need unique, fresh, and detailed content, which is impossible to get from AI, especially since it's trained on old data. More importantly, fact-based content can also be defined as zero-click content, which means producing pages of this type is not beneficial for SEO anyway. AI based SEO: Nothing to worry about, but something to plan for Will AI kill SEO? Will AI take over SEO content? Is AI going to make search redundant? One... --- ### How to Check your website for a Google Penalty (And How to Recover from it) > Noticing some dips in your website traffic? You may need to check for Google Penalty. We'll walk you through what to do and how to remove a Google penalty! - Published: 2023-05-04 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/check-google-penalty/ - Categories: Search Engine Marketing How to check if Google penalized a website When your website traffic drops below historical averages, it’s natural to ask yourself, “is my site penalized by Google”. However, since the website traffic and Search Engine Result Page (SERP) ranks fluctuate naturally, you first need to know for sure whether or not you’re facing an issue with Google.   So, how do you ell if your site has a Google penalty? You start by recognizing the two situations in which you may suffer a severe reduction in traffic or a considerable drop in SERP rankings.   The first is when there’s a manual Google penalty against your website.   The second is when a Google algorithm update has hit you.   How do you tell if your site has a Google Penalty with Google Search Console So, what is a manual penalty? A manual action (a. k. a. Google manual penalty) is when someone working at Google has gone through your website and decided it’s not in accordance with Google Search Essentials. These are Google’s requirements for websites to be eligible for SERPs. A manual action is a true Google penalty from Google, so, how do you tell if your site has a manual Google penalty? Fortunately, it’s easily verified by looking into Google Search Console (GSC). To check your website for a Google penalty, sign into your GSC and look under “Security and Manual Action Reports. ” If everything is clear, you’ll see “no issues detected. ” You’ll also receive... --- ### Tips for Keyword Research in 2023 from Your Friendly Neighborhood SEO Experts > If you're looking for tips for keyword research, you've come to the right place! Read about our process at Ranq. - Published: 2023-05-02 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/tips-for-keyword-research-from-seo-experts/ - Categories: Search Engine Marketing At its core, SEO is about helping people find the content most relevant to their search query. Keyword research identifies the words most likely to be used when someone searches for something in context. It’s a practice that requires patience, creativity, and a good understanding of the current trends and algorithms used by search engines. Ultimately, keyword research is about knowing your market and the needs of your audience.   Keyword research can be tedious and time-consuming, but it's worthwhile. In this blog post, we’ll give you some tips for keyword research from SEO experts here at Ranq so you can level up your keyword research game in 2023.   Why is keyword research important for SEO? Keyword research is the foundation of SEO for any business looking to build its presence online. To see any success with SEO, you need to have the keywords to back you up. Search engines prioritize giving people precisely what they’re searching for by matching the keywords typed into the search field with the keywords in your content. The more relevant your keywords are to what’s being searched, the higher chance that content will appear on the Search Engine Result Pages (SERPs). That’s why keywords are important: they convey the “intent” of your page to Google. Nailing your keywords means more visibility and organic traffic for your website, giving you more chances for conversion and growth.   How do you search for these precious nuggets? Searching for keywords with the Google Keyword Planner and... --- ### How to Make Your Website Appear on the First Page of Google in 2025 > The first positions in Google Search Page seem impossible at times, check out our advice on how to make your website appear on the first page of Google - Published: 2023-04-06 - Modified: 2025-03-28 - URL: https://www.ranq.io/blog/how-to-make-your-website-appear-on-the-first-page-of-google-in-2023/ - Categories: Search Engine Marketing Check out our advice on how to make your website appear on the first page of Google if you've got the third-page blues. Every business owner has wondered at least once, “How to get my website to show up on top of Google search for free? ”, and for good reason. Making an appearance on the 1st page of Google gives a business an incredible amount of visibility and credibility.   This means that appearing on the first Google Search Page rankings can drastically increase organic traffic and potential customers to a website. Luckily, while getting on the first Google search page isn’t easy, it’s certainly not impossible. And boy, is it worth it! In this blog post, we’ll show you how to make your website appear on Google’s first page as well as give you some helpful advice on how to improve your ranking on Google this year. 4 things you need to make your website appear on first page of Google Research has shown that websites ranking on the first page of Google receive up to 95% of all search engine traffic. Further, websites on the first page of Google are seen by customers as more reputable and trustworthy than those buried on a search engine's second, third, or fourth page. But how does someone get there? We wish we could break down Google’s algorithm and give you the exact formula to end up on the first page; sadly, we haven’t done any corporate espionage.  In fact, it's a well-known fact that there’s no distinct formula out there that can get you Google's first page guaranteed. But, there are four things... --- ### How to Build a Content Strategy from A to Z > If you want to know how to build a content strategy, you've come to the right place! Here's our quickstart guide to building one. - Published: 2023-04-06 - Modified: 2025-04-03 - URL: https://www.ranq.io/blog/how-to-build-a-content-strategy-from-a-to-z/ - Categories: Content Marketing If you want to know how to build a content strategy, you\'ve come to the right place! Here\'s our quickstart guide to building one. Every goal needs a strategy to get there, and the same goes for your marketing goals. Your content strategy needs to check a ton of boxes if you even want to reach your target audience, let alone outrank your competitors and drive sales. But knowing how to build a content strategy isn’t exactly second nature for most businesses.   That’s why we’ve put together this guide, chock-full of everything you need to build and maintain a digital content strategy that’ll continue to be a game changer for your business. The basics of content strategy for websites Content creation is a lot like football: Both involve an entire team dedicated to setting up the perfect play in the hopes that it lands. In this case, your content strategy is your master playbook. The content strategy outlines all of your content needs: objectives (i. e. , generating leads, driving conversions, etc. ), audience profiles, market research, processes, guidelines, and more. A good content strategy is a roadmap through how content is made, what’s included in that content, why that content exists, and how it’s deployed.   Why should you have a digital content strategy? Planning, writing, publishing, and managing your brand’s content is a massive undertaking. Jumping in without a plan will cost you content quality, lead generation, user experience, and conversion rate, just to name a few. A content strategy is essential for businesses to develop and maintain an effective online presence.   A content strategy helps businesses create content that... --- ### How to Start a Company Blog in 2025: A Beginner's Guide > To ensure steady business growth, you need to learn how to start a blog for your business and then execute all the steps for successful business blogging. - Published: 2023-04-06 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/how-to-blog-for-your-business-a-beginners-guide/ - Categories: Content Marketing Want to know how to blog for your business? Here\'s a quick and dirty guide to building authority in your niche thru high-quality content. You’ve just wrapped up a quarterly sleuthing session on your direct competitor, and you’ve discovered they launched a blog last month.   Your findings? Their content is exciting and informative, not to mention relatable. You even found yourself enjoying it. And you know in your gut their blog will give them the level of leads and sales you’re both after. But let’s face it. If you had known how to start a company blog, you probably would’ve already done it, right?   If starting a business blog is an undertaking you’ve wrestled with but didn’t know how to go about it, read on. Here’s your 2025-updated beginner’s guide on how to start a business blog to establish your brand’s expertise, connect with your customers, and drive conversions one word at a time. Why the heck should I start a business blog? Why start a blog for your business? Well, the short answer is that business blogging works. On average, companies with blogs experience 67% more monthly leads than their non-blogging competitors. But that’s just one of the many benefits of learning how to create a company blog for business purposes. Here are some more. Establish expertise by starting a company blog Like most companies, you’re probably operating in a sea of stiff competition. Customers are going to ask themselves, “Why should I choose Company X over Company Y? ” Your blog content leads them to the right choice: you. Remember learning rhetoric in school? Your company’s ethos is one of... --- ### CMOs: Don’t Hire an SEO Agency Until You Ask These 7 Questions - Published: 2021-03-18 - Modified: 2024-05-16 - URL: https://www.ranq.io/blog/cmo-friendly-seo/ - Categories: Search Engine Marketing We work with a lot of CMOs.  And if we’ve learned one thing about this crowd, it’s probably this: CMOs have a difficult job. CMOs aren’t just responsible for deploying one marketing strategy; they’re in charge of the whole marketing ecosystem.  By nature, CMOs are jugglers. And if you’re a CMO, you likely have lots of balls in the air. Maybe you’re managing the in-house PPC team. Maybe you’re deploying more detailed analytics. Maybe you’re managing sales staff. Whatever the role entails at your specific company, you’re probably managing a lot.  And one of the things you might be responsible for is hiring an agency to fill the gaps in your company’s internal capabilities.  That’s usually why CMOs hire us: either their marketing team doesn’t have expertise in SEO, or they do, but they’re stretched too thin to run strong SEO campaigns. Here’s the unfortunate reality, though: there are lots of bad SEO agencies out there.  I love SEO. I’m a dork about it. So it always kills a tiny part of my soul when I have clients come to us because they’re on their second -- or in some cases even third -- try hiring an SEO agency.  So I wanted to write a quick guide to help CMOs vet SEO agencies. Below, I’ve laid out questions CMOs should be asking potential SEO partners -- and the answers you want to hear.  1. Will you be able to run an SEO campaign with minimal input from me? The answer... --- ### How to crush SEO even if your store doesn’t have many products (3 examples) - Published: 2021-03-12 - Modified: 2024-01-16 - URL: https://www.ranq.io/blog/seo-for-stores-with-small-catalogues/ - Categories: Search Engine Marketing Let’s talk about a weird nuance in the world of e-commerce SEO.   In e-commerce, there are big stores, and there are small stores. Stores with big catalogues (think REI) and stores with small catalogues (think SimpliSafe). Just for the sake of a quick definition, let’s say: Small store = a store that sells 12 or fewer products As a quick clarification, small stores can still be big businesses.   SimliSafe rakes in an estimated $100-$500 million in annual revenue. iRobot, who sells Roomba and about a dozen other vacuums and mops, earned over a billion dollars in 2020. When it comes to SEO, big stores have a pretty distinct advantage: they inherently have lots of pages.   Big catalogs = lots of products = lots of pages = lots of keywords to target = much higher natural traffic potential. When big stores start to grow, it often happens naturally over time. There’s still work to do, of course (big stores often have much more complex technical SEO problems, and all those product descriptions make for demanding content requirements, for example).    But getting off the runway is typically easier and more predictable. There are just so many pages on the site targeting so many highly specific keywords that things are bound to start showing up in Google. Small stores don’t have this advantage.   A small store might launch a website with under 10 pages: a few core products, an “About” page, a privacy policy, a contact page, and... --- ### How to Hire a Small Business SEO Agency - Published: 2020-12-23 - Modified: 2024-05-22 - URL: https://www.ranq.io/blog/small-business-seo-services/ - Categories: Search Engine Marketing As a small business, capitalizing on available marketing solutions is more important than anything. The resources that are available are growing on a daily basis and it is critical that your company gets on board now if you aren’t already. If we’re being honest, it’s almost too late to just start your SEO, but at least you’re starting somewhere. With the assistance of a small business SEO agency, you’ll have your small business on track in no time, no matter what your search engine optimization needs might be.   Every business has growing pains. For a small business, those pains are often exacerbated more than they need to be. Don’t add more stress to your plate by trying to take on more than you can handle with your own SEO campaigns. Rely on the professionals to get better results, ensure that you’re following all best practices, and to build a solid foundation and a strong future for your small business. Read on to learn everything that you need to know about why you need SEO and how to hire a small business SEO agency that can make all the difference.   Why you should hire a small business SEO agency An SEO agency that specializes in helping small businesses market themselves is going to be much more beneficial to you than some giant corporation that doesn’t give you that personalized service that you deserve. When you work with a company that understands the unique nature of your business, you are... --- ### 6 Actionable SEO Solutions for 2021 - Published: 2020-12-23 - Modified: 2023-12-07 - URL: https://www.ranq.io/blog/6-actionable-seo-solutions-for-2021/ - Categories: Search Engine Marketing 68% of clicks happen on the first three results in Google. SEO is a must for businesses today, but how does it work exactly, and what does an SEO company do? In this article we cover 7 SEO solutions for local businesses, as well as tips for picking the right SEO company. What is SEO? SEO stands for Search Engine Optimization. It’s the process of increasing your search ranking in Google (and other less popular search engines like Bing and Yahoo). The higher up your website appears in Google, the more visitors you’re going to get. To appear high up in Google, you have to target the words and phrases people search for. In the SEO world, these search terms are called ‘keywords’. Say you’re an Italian restaurant in Brooklyn, New York, you want to target people searching for keywords like: ‘Italian restaurant Brooklyn NYC’ ‘gluten-free pizza Brooklyn’ ‘pasta Brooklyn’ ‘Italian restaurant NYC’ and so on. When you put that keyword and related keywords in the right places, you will start to appear in results when someone searches for that term. Common SEO metrics Here are some basic SEO metrics to see how well you’re currently doing: Ranking Keywords - how many keywords you rank for in the top 100 search results. Domain Authority - an overall SEO ‘strength’ metric out of 100. Number of Backlinks - how many times other websites link to your site. The more the better. There’s no definitive ‘good’ or ‘bad’ numbers. Instead, you should... --- ### 10 Shopify Blog Examples to Model Your Own Store After > Got a Shopify Blog? Read these 10 Shopify blog post examples and turn your Shopify Ecommerce Blog into a sales partner for your success. - Published: 2020-12-23 - Modified: 2025-01-15 - URL: https://www.ranq.io/blog/10-shopify-blog-examples-to-model-your-own-store-after/ - Categories: eCommerce If there’s one thing you need to know before you launch your own e-commerce store, it’s this: e-commerce stores need blogs to be seen. While you may want to just put up your product post and hope the right people find it, and not fuss over the time and effort it takes to maintain a blog, it’s just impossible in this day and age to build a business with just the products you have to sell. Building a blog for your e-commerce site can be exhausting, but it pays off in spades. Sites who only have a limited number of pages (restricted to your products) only have the ability to rank for a certain number of keywords. Expand your site’s reach by blogging about other topics within your niche, and watch your traffic soar (and your revenue as a result).   If you need more detailed reasons for why your Shopify or other e-commerce store needs a blog to survive and thrive. In the meantime, let’s look at some stores whose Shopify blogs are earning them killer traffic. The 10 Best Shopify Blog Examples to Model Your Own Store After Perfect Keto Blog Example Niche: Health/Wellness Estimated Traffic: ~320,000/month Keto has exploded in the last few years as a diet and lifestyle plan for losing weight and regulating the foods you eat. Perfect Keto’s site capitalizes nicely on this with keto diet-friendly foods like protein bars, nut butters, and supplements for the picky keto eater’s pantry. But their Shopify blog... --- ### Woocommerce SEO - Published: 2020-12-23 - Modified: 2023-08-16 - URL: https://www.ranq.io/blog/woocommerce-seo/ - Categories: Search Engine Marketing WordPress has worked hard to become one of the leading platforms for online businesses. What started as a chance to have a free website has now evolved into a massive platform full of extensions and plugins that allow companies to create a fully-customized eCommerce solution for their brand, no matter what their marketing budget looks like.   Enter WooCommerce, the eCommerce platform that every business needs. This platform, unlike others, offers a variety of customization features and allows businesses to create more of a personalized online store without investing in a full custom-developed solution. This open-source tool can be combined with WordPress and a number of other tools and plugins to create a dynamic solution that will easily boost your revenue in no time. Keep reading to learn more about this platform, what it offers, and how you can use it to make the most of your SEO campaigns. What is WooCommerce? WooCommerce is an open-source (free) eCommerce platform. It was designed to work with WordPress sites specifically, and as we mentioned above, it has several of its own plugins and tools available, as well. Most of the online eCommerce solutions that are available today have some type of monthly service fee involved in their use. This is what initially makes the WooCommerce platform so desirable to online retailers.   This platform is responsible for the eCommerce of as many as 30% of the online stores out there today, and that number is only continuing to grow. There are literally... --- ### SEO for Photographers - Published: 2020-12-23 - Modified: 2025-04-02 - URL: https://www.ranq.io/blog/seo-for-photographers/ - Categories: Search Engine Marketing As a photographer, the Internet is your showcase. It’s where you can give people a glimpse of your creative talents and professional skill, and where you can garner new clients, generate new interest, and more.   This is all possible, of course, if you are using the Internet in the right ways and taking advantage of all of the tools and resources available to you. That includes SEO.   Most photographers are surprised to learn that SEO is relevant to their business. The key is right there at the end of the sentence, though-- business.   As long as you have an online business of some kind, whether you’re selling prints, offering photography services, or just trying to book gigs and get deals by showcasing your work, you’re trying to drum up some kind of business. Therefore, optimizing your content is going to be critical to your success.   We’ll talk more about why photography SEO is important below, and after that, you will find valuable insight on why you should avoid DIY optimization, what your strategy should include, popular keywords, and more.   It’s really all about the process-- and it is a process, not just a tool. That will be discussed later, though. For now, let’s talk about why you need SEO and what it can offer you.   Why SEO is important for your photography business As mentioned above, if you have a photography business, you need search engine optimization. Businesses operating online today are competing in... --- ### The Real Value of Professional Organic SEO Services - Published: 2020-12-23 - Modified: 2024-03-20 - URL: https://www.ranq.io/blog/the-real-value-of-professional-organic-seo-services/ - Categories: Search Engine Marketing SEO is the central strategy of any business that wants to succeed with online marketing. Although there are a number of tools and methods out there that you can use to build your brand visibility online, nothing else will deliver results like search engine optimization.   Not only that, but the rest of your efforts will be pretty useless if you haven’t bothered with SEO yet.   You haven’t bothered with SEO yet? ? What are you waiting for? ? It’s the 21st century. Everything is online. Everyone is online. Sure, this is a generalization and there are probably still people and things that aren’t on the Internet. But the point is, most people are. If you haven’t even “bothered” to consider SEO as part of an effective marketing strategy, you’re already way behind.   More specifically, you need to consider organic SEO and its role in your business branding and online presence. In this guide, we’ll discuss the basics and dig into the details of organic optimization, including what it is, why it matters, and what professional organic SEO services can do to help.   If building an online presence were like building a house, organic SEO would be the foundation that all of the other elements are built from. Unless you want your house to crumble, the foundation needs to be solid.   Let’s get started.   What is organic SEO? Organic SEO is a bit of a misleading term, if we’re being honest. The term “organic” is... --- ### On Page SEO: What to look for - Published: 2020-12-23 - Modified: 2024-01-29 - URL: https://www.ranq.io/blog/on-page-seo-what-to-look-for/ - Categories: Search Engine Marketing On Page SEO is crucial for getting your site to rank in Google, but it can get pretty technical. Here’s everything you need to know about On Page SEO services, including what to look for and some questions to ask. What is On Page SEO? On-page SEO is all about what you can do directly on your website to increase your ranking in the search engines. This ranges from straightforward steps, like putting your keyword in your title tag, to much more technical processes like improving your site speed by optimizing your html and css. A large part of on-page SEO is obviously creating content and optimizing it to rank well in the search engines. What is On Page SEO vs off-page SEO? If On Page SEO is what you can do on your website, off-site SEO is all about what you can do off your website. The main off-page SEO strategy is gaining backlinks or link-building; in other words, getting people to link to your website. Off-page SEO is huge, since backlinks make such a huge difference to your ranking, and gaining backlinks is such a creative field. There are many black-hat link-building techniques out there, so you need to be sure to choose a trustworthy SEO agency to do this for you, or your rankings could be in trouble in the long-run. Other factors like growing your social media also count as part of off-page SEO. Why is On Page SEO so important? On-page SEO is like the... --- ### Monthly SEO Packages: What To Watch Out For - Published: 2020-12-23 - Modified: 2024-01-03 - URL: https://www.ranq.io/blog/monthly-seo-packages-what-to-watch-out-for/ - Categories: Search Engine Marketing Monthly SEO packages are what you want to go for if you’re really interested in climbing in Google. However, they can get complicated; should you go for standard or custom? How many keywords do you need? Here we dive into exactly what to watch out for in a monthly SEO package; we cover pricing, duration, techniques, and questions to ask. What to look for in monthly SEO packages Content creation The main job of an SEO agency is to create content for your website that ranks in the search engines. Why? Because you can’t rank in search engines without keywords... . and you can’t display those keywords without content. Like this shoe seller, who writes content about foot health (avoiding shin splints, are you wearing the right size shoes? ) and different types of shoes, such as vegan, eco-friendly shoes. Image source: Lems However, it’s not as simple as picking any keyword you like, writing an article about it and expecting to rank in the first page of google immediately. Expert keyword analysis and research is needed. This involves researching relevant keywords, then narrowing them down based on: Search intent - does the intent of the searcher match the page you’re directing them to? Search volume - are enough people searching for this keyword to make it worthwhile? The competition and your current domain authority - how hard is this keyword to rank for, and what are your realistic chances of making it to the first couple of pages in... --- ### The Insider’s Guide to Magento SEO - Published: 2020-12-23 - Modified: 2023-08-16 - URL: https://www.ranq.io/blog/the-insiders-guide-to-magento-seo/ - Categories: Search Engine Marketing SEO is everywhere because it matters. We’ll start right away by getting that on the table. Search engine optimization is still king, and may be so more now than ever before. Even in the world of eCommerce, and perhaps especially in the world of eCommerce, SEO is the key to success.   Magento is just one of the available online platforms for eCommerce today, but it’s one of the most popular. As such, we wanted to create a guide to help you get to know Magento SEO and what it can mean for you.   Magento is a powerful eCommerce platform, but only when properly configured. Essentially, this means that it is what you make of it. Shopify is a lot more plug-and-play and ready-to-go right off the shelf, but it doesn’t offer the dynamic features.   We’ll get into that more in a bit, though.   Magento currently has about 270,000 stores on the platform around the world, and while it does have a lot to offer, you have to make sure that you’re applying all of the best practices and using all of the best features of the platform in order to maximize your SEO efforts and successes.   If you’re here looking to maximize your eCommerce SEO, you’re in the right place.   We’re here to help with anything that you need when it comes to search engine optimization, but part of that comes in giving you the tools to empower yourself-- let’s start by discussing whether... --- ### Local SEO Packages: A Complete Guide - Published: 2020-12-23 - Modified: 2025-04-02 - URL: https://www.ranq.io/blog/local-seo-packages-a-complete-guide/ - Categories: Search Engine Marketing If you’re a local business, then you need an agency specialising in local SEO. After all, 78% of location-based mobile searches result in an offline purchase. That’s some killer ROI right there. But the packages on offer can be confusing. How much does it cost and what should you look for? We go into all of this, as well as the questions to ask to make sure you’re going with the right service. How much does Local SEO cost? Although it would be nice, there’s no one cost for local SEO packages, since the amount of time and resources required depends on a few factors: Your industry - some industries are more competitive online than others. For example, restaurants in cities tend to be fiercely competitive. Carpenters, not so much. The area you cover - do you cover one small local area, multiple areas, or an entire state? The more location keywords needed, the larger the scale of work required. How many products/services you have - if you have many products/services, this again means more keywords need to be targeted. What to look for in Local SEO packages Google My Business Local SEO results are displayed a little differently to standard search results. Google features your business in the map listings at the top of the search page. This is called Google My Business. You can create your own listing, adding information about your business to the world’s most popular search engine. It’s not just your location, either. You can... --- ### The Real Value of Local SEO Consultants > The local SEO consultants you hire can make or break your online presence. See what separates good local SEO services from bad ones. - Published: 2020-12-23 - Modified: 2025-04-02 - URL: https://www.ranq.io/blog/the-real-value-of-a-local-seo-consultant/ - Categories: Search Engine Marketing Having the right people for the job is something that everyone can speak to. However, there are some situations where it might not be absolutely clear as to who or what you need. Such is often the case with SEO.   After all, how many times have you tried to research SEO to find endless articles and blogs claiming that “anyone can be an expert” in search optimization?   There are plenty of “how-to” and “guide” articles out there helping everyone improve their local SEO here and there, making it easy to see why some people question whether they even need to hire anyone to help them.   Let’s stop right there-- you absolutely need to hire someone to handle your local SEO and other optimization efforts. They’re professionals and they work with these campaigns on a daily basis. They know the best practices and they know how to get your brand on top in the search results so that you can grow your local audience.   Of course, we can tell you that you need to hire someone all day long and it won’t matter if you don’t understand why. Keep reading to learn all about local SEO and local SEO services, including the risks of DIY optimization efforts, the value of professionals, and even how to find the best local SEO consultant for your needs.   Let’s start with talking a little more about what local SEO is and why it matters to your business.   What is... --- ### Why Local Listing Management is Essential - Published: 2020-12-23 - Modified: 2023-10-24 - URL: https://www.ranq.io/blog/why-local-listing-management-is-essential/ - Categories: Search Engine Marketing Local listing management is a topic that isn’t covered nearly enough in the conversation surrounding local marketing. As we move into a time when local search is more important than ever, businesses that have a local presence need to capitalize on every available tool. In discussions about SEO and other marketing efforts, it’s mentioned to get your business listed in any many local directories and off-page resources as possible. Of course, while this can be valuable for your marketing, it can be difficult when it comes to upkeep.   That’s where local listing management comes into play. There are plenty of tools (and people) out there that can help you manage all of your local listings to ensure that your brand is on point and your image is consistent across every corner of the Internet.   Of course, to choose the best local listing management solutions, you’ve got to understand how they work, what they offer, and what the process even entails.   In this guide, we’ll help you learn all about listing management and the value of local optimization, including how to use the tools and solutions available to maximize your efforts. We’ll discuss how local listings help SEO, the pros and cons of using listing management tools, and more.   All of this matters because local search is at a pivotal point and your business needs to get on board before it gets left behind.   What is Local Listing Management? Local listing management is exactly what it... --- ### What is Indirect Marketing? Definition & Examples > No one likes being told what to do or buy that’s why indirect marketing is so important. So, what is indirect marketing and how can it be used? - Published: 2020-12-23 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/everything-you-never-knew-you-needed-to-know-about-indirect-marketing/ - Categories: Marketing Strategy Although there is a ton of information out there about the different types of marketing tools and vehicles, a lot of people breeze right past the basics of concepts like direct and indirect marketing.   Sure, you’ve probably seen or heard the terms, but what  is indirect marketing? Or, for that matter, what is direct marketing? And overall, does it even matter? First of all, it absolutely matters.   As for the indirect marketing definition, in this guide on indirect marketing, we’ll take care of explaining everything that you need to know about indirect marketing, including what it is, how it works, and how it can benefit your business. We’ll even discuss DIY marketing versus hiring professionals to help you get educated so that you can create your best marketing strategies or find the people who can.   The most important thing to know about indirect marketing, and the entire reason that we’ve put together this guide, is that it will be your key to success. Today’s consumers want relationships, not sales pitches. Indirect marketing is your answer.   People typically get confused at the point where they realize that it is not always a matter of indirect marketing vs direct marketing as both (and all marketing, really) have the same goal: to sell a product or service. But, you can sell a lot of things without actually “selling” anything at all.   Indirect marketing definition Let’s start with the obvious - the indirect marketing definition. Indirect marketing is as... --- ### The Evolution of SEO and Search Engine Marketing - Published: 2020-12-23 - Modified: 2024-02-07 - URL: https://www.ranq.io/blog/the-evolution-of-seo-and-search-engine-marketing/ - Categories: Search Engine Marketing Search Engine Optimization (SEO) is constantly changing and evolving, and it\'s critical to stay on top of the latest trends. This will enable your organization to meet all of the necessary requirements set forth by search engines, and it will allow you to develop more effective marketing strategies both now and in the future.   Every single year, hundreds of changes are made to Google’s search algorithm. Not only that, but the way that consumers use search engines and access information online continues to change and evolve daily. Therefore, it\'s critical to your SEO strategy to stay on top of the changes from year to year, as well as all of the minor changes in between.   Keep reading to find out about the biggest changes for 2020, as well as some other trends to keep an eye on. When you know the state of SEO, you’ll be better able to tweak your strategies for better results.   Most searches are now ‘zero-click’ Google is revolutionizing the way that users get information, yet again, with its ‘featured snippet’ section. Also known as the answer box, this is often the endpoint for many Internet searches today. Rather than having to click on answers, a user will typically perform their search, gather the information that they need from the featured snippet, and close out of their browser and go back to their life.   How are you supposed to get website traffic without clicks? This is one of the biggest changes that... --- ### GoDaddy SEO Service: Is GoDaddy Search Engine Optimization Worth It? > Looking for a GoDaddy search engine optimization review? We’ll analyze everything about GoDaddy Search Engine Visibility & the full GoDaddy SEO services. - Published: 2020-12-23 - Modified: 2024-12-17 - URL: https://www.ranq.io/blog/godaddy-seo/ - Categories: Search Engine Marketing Whether marketing experts and SEO agencies love it or hate it, a lot of businesses use GoDaddy for their web hosting needs.   Because so many sites use GoDaddy as a website builder, the need for SEO services, tips, and solutions is quite high.   A simple search for these things shows that currently, the site itself (GoDaddy. com) is taking up the entire first page of search results.   While their information can be helpful, they don’t always have all of the answers that people need.   As such, we wanted to create a simple guide to better help people understand GoDaddy SEO services and how to effectively incorporate SEO, with or without the help of the hosting provider.   GoDaddy does offer its own SEO services and tools, which we’ll discuss in this guide. However, is GoDaddy search engine optimization worth it? Do GoDaddy SEO tools truly offer the most value for your money? Is GoDaddy Search Engine Visibility worth it? Is it a good option when compared with full GoDaddy Search Engine Optimization services? These are some of the questions we’ll answer in this guide. When trying to decide what to do with  the search engine optimization for your GoDaddy website, there are a lot of things to consider. Read on to learn why you need to work on your SEO to improve the SEO for your GoDaddy site. Then, you’ll get a quick review of search engine optimization by GoDaddy, as well as plenty of insight... --- ### Why You Need Enterprise SEO - Published: 2020-12-23 - Modified: 2023-11-29 - URL: https://www.ranq.io/blog/why-you-need-enterprise-seo/ - Categories: Search Engine Marketing Search engine optimization has evolved significantly over the years. However, it has proven time and time again that it is not going anywhere.   Thus, if you’re not already familiar with and using the latest SEO strategies and tactics, you’re being left behind.   Enterprise SEO is a bit bigger than other SEO efforts, but that just means it requires that much more attention in order to make sure that everything is in place.   In this guide, we’ll help you learn all about enterprise SEO, including how it works, what challenges you may face, and how optimization can help you succeed.   Search engine optimization is the single-most effective way to improve organic search rankings and increase targeted traffic. When you’re an enterprise-level business with thousands of pages of website to optimize, this can make or break your success in a matter of minutes.   Keep reading to find out what makes enterprise-level optimization different and why you might want to enlist the help of professionals in your efforts.   As the saying goes, “the bigger they are, the harder they fall”-- if you’re not optimizing your SEO correctly at the enterprise level, it’s going to have a much bigger impact than it would on a smaller business or eCommerce site.   What is enterprise SEO? Put simply, enterprise SEO is just the optimization process as it specifically relates to enterprise-level organizations, stores, and eCommerce websites. Essentially, it’s all about everything on a bigger scale: a bigger need for... --- ### Car Dealer SEO - Published: 2020-12-23 - Modified: 2023-12-07 - URL: https://www.ranq.io/blog/car-dealer-seo/ - Categories: Search Engine Marketing Now more than ever, car dealers need to be on top of their Internet game. People are shopping for cars online and looking to figure out who’s going to be the best. With convenience-focused solutions like new vehicle delivery and contactless pickup, you might be trying to figure out how to keep up with the trends, but you don’t have to start coming up with gimmicks.   There’s one very simple, very effective solution for any dealership that wants to stay ahead of the competition, both now and in the future: SEO. Below, we’ll discuss what this process is, what it entails, how it can help your dealership, and more. We’ll even offer tips and insight on how to improve your optimization efforts, which keywords are most effective, and why local SEO is going to be your saving grace.   There is so much that you can gain from car dealer SEO solutions if you use them correctly. No matter what trends come and go, optimizing your dealership for search engines is always going to be a critical element. Read on to learn everything that you need to know.   What is SEO? SEO stands for search engine optimization. Although some may already be vaguely familiar, we’re going to approach it as if you haven’t heard the term before. Essentially, this is a simple process that involves optimizing your website and off-page content for the search engine indexers. This can include keywords, but it’s more than that. SEO is not... --- ### Why Hire a B2B SEO Agency? - Published: 2020-12-23 - Modified: 2023-08-16 - URL: https://www.ranq.io/blog/why-hire-a-b2b-seo-agency/ - Categories: Search Engine Marketing Hiring a B2B SEO agency is a critical step in any business today. Unless you’ve got the resources to dedicate to a full staff of onsite marketing specialists (which you probably don’t), you’re going to want to outsource this solution. In fact, it’s probably better to outsource anyway, because then you’ll be able to rely on industry professionals who understand the best practices of B2B search engine optimization and can assist you with all of your marketing efforts. This blog will help you better understand everything that you need to know about B2B SEO, including how to hire the right agency, why you need an agency in the first place, and what this entire practice means to your business and online brand efforts. You will be able to take notes as you go along and by the time you’re done, you’ll have all of the insight that you need to get started on your own new SEO campaigns for your B2B marketing. For now and more importantly, for the future of your business, you have to make B2B optimization a priority.   Why Hire a B2B SEO Agency? When you are ready to embark on your B2B SEO campaigns, you need to enlist the assistance of a professional agency that specializes in this practice. There are several reasons and benefits to consider, but the fact of the matter is that it just makes sense to let the professionals do the work and spend less time and money on your marketing... --- ### An Essential Guide to Good Chiropractor SEO > As a chiropractor in the modern world, you have to capitalize on all of the available resources to reach your potential patients. - Published: 2020-12-23 - Modified: 2023-08-16 - URL: https://www.ranq.io/blog/chiropractor-seo/ - Categories: Search Engine Marketing As a chiropractor in the modern world, you have to capitalize on all of the available resources to reach your potential patients. Providing people with the resources that they need starts by knowing what that is and how to deliver it. SEO, or Search Engine Optimization, is one area where most healthcare businesses can use a little improvement. Often, it might seem like SEO is for everyone but your type of practice, but the fact of the matter is that it can do more than you think.   If you are attempting to improve your marketing strategy and your online presence in the chiropractic field, there’s a lot that you can do. Start by taking a look at your competition to see what they’re up to.   Often, some of your best marketing ideas will be copied from those who have created success before you. There’s nothing wrong with that.   In fact, this entire guide is going to give you all of the information and insight that you need to make the right decision about chiropractor SEO services and how to make the most of your campaigns. Plus, at the end, we’ll even offer a section with examples of existing chiropractor sites that have high-quality SEO in place to help you see your potential and find inspiration.   To begin, let’s discuss the basics of what SEO is and how it works. Once you understand this, it will be much easier to understand why you need your own strategy... --- ### Real Estate SEO Expert > Real estate SEO is simply the process of optimizing your content for search engines. we’ll dig further into why this process is so integral to your success. - Published: 2020-12-23 - Modified: 2025-04-10 - URL: https://www.ranq.io/blog/real-estate-seo-expert/ - Categories: Search Engine Marketing The real estate market is always more complex than it seems. Fortunately, of all businesses, realtors can probably understand the fickle, yet critical nature of SEO and online marketing. If you’re not yet familiar with search engine optimization and its role in real estate, this guide will help you learn everything that you need to know.   For starters, how are realtors and real estate companies using content to increase their rankings? What even is real estate SEO, and what does it mean for your business?   We’ll dig into the details, provide actionable tips for SEO improvement, and help you understand the value of hiring an expert for the job.   If you’re not embracing all that search engine optimization has to offer and implementing the best strategies, you’re not putting your brand in the best position for success.   Whether you’re an independent real estate agent, a brokerage firm, a corporate franchise, or any other type of operation, you need to understand and incorporate search engine optimization.   Let’s start by looking at the basics of SEO for real estate, and then we’ll dig further into just why this process is so integral to your success.   What is real estate SEO? Real estate SEO is simply the process of optimizing your content for search engines. It’s not terribly difficult to understand as a process, but it’s one that takes a commitment and attention to detail, along with a thorough understanding of the best practices and guidelines of... --- ### Hotel SEO: 5 easy ways to beat your competitors > Why is hotel SEO so important? Your position on Google is everything. Read on to find out more about the tips, best practices for hotel SEO. - Published: 2020-12-23 - Modified: 2023-08-16 - URL: https://www.ranq.io/blog/hotel-seo/ - Categories: Search Engine Marketing Being in the hotel industry can be hard, especially in the SEO arena. How can you hope to compete with the large chains with deep pockets? Fortunately, SEO is a low-cost strategy that doesn’t require any ad spend and reaps a huge return on investment in the long-run. And there are certain techniques you can use to easily score points over your local competitors. Read on to find out more. What is SEO? SEO is the art of trying to get your website to appear high in the search results. The higher you appear, the more eyeballs you have on your link, and the more people will click through to your site, and ultimately book with you. Why is hotel SEO so important? Your position in Google is everything. Half (51%) of people click on the top two search results, and 92% click on the first page of results. Only 5% make it to the second page! Traditional advertising like TV ads, billboards, or print advertising, is expensive and yielding less and less returns. For example, most people don’t even watch live TV anymore, and when they do, they deliberately don’t watch the commercials. And print media like newspapers and magazines are increasingly going out of business due to poor readership. If people have a problem or want to buy something, they now turn to Google. Especially when looking for and booking hotels. Infact, the internet is the top source for travel planning (77%). The good news is most travelers... --- ### Medical SEO: The Ultimate Guide For Your Medical Practice > The ultimate guide for your medical practice. Here, you'll learn the basics of SEO for your practiceand why Google wants you to start a blog and how to do it. - Published: 2020-12-23 - Modified: 2024-02-07 - URL: https://www.ranq.io/blog/medical-seo/ - Categories: Search Engine Marketing The days of looking you up in the Yellow Pages are long gone. Today people search online for both healthcare topics (80%) and medical practices (36%). And all-important word-of-mouth has gone virtual too, with 92% checking online reviews for local businesses. Bottom line: if people can’t find you and check reviews about you online, you’re missing out on a huge chunk of your customer base. And for that you need a solid SEO strategy. In this article you’ll learn: the basics of SEO for your practice what Local Pack and NAPs are and why they’re key why Google wants you to start a blog, and how to do it Let’s get started. Site optimization Optimizing your site correctly provides a huge boost to your SEO. Title tags Of course you need to cover all the on-page basics, including optimizing your title tags and meta descriptions. This may sound obvious, but did you know that 25% of all small business websites are missing an H1 tag? Even doing this will start to set you ahead of the crowd. Mobile-first Nowadays medical practices need to be not just mobile-friendly, but mobile-first. 77% have used their smartphones to find local health services in the past six months, and “near me\" searches for health-related services have doubled since 2015. Yet so many web designs are desktop-first, and then quickly modified to fit for mobile as an afterthought. You need to make sure your mobile is just as sleek as your desktop, and ultra-easy to... --- ### Everything You Need to Know Before You Outsource SEO (And Why You Should) > Outsourcing has a number of benefits if you do it correctly. Here we'll dig a little deeper into what outsourcing actually entails when it comes to SEO. - Published: 2020-12-23 - Modified: 2023-12-07 - URL: https://www.ranq.io/blog/outsource-seo/ - Categories: Search Engine Marketing In business, there are some things that you can take care of, and other things that you’ll want to leave to the professionals. SEO is one of those things that is always up for debate. Experts, for obvious reasons, swear by outsourcing and want people to make sure that they are getting the best solutions available.   There are some people who will advocate for DIY optimization efforts, touting that it’s cheap and easy to do SEO as long as you do some reading and get to know the process first.   While this isn’t entirely wrong, it’s certainly not the best option by any means. Outsourcing has a number of benefits if you do it correctly. In this guide, we’ll help you understand just what the process of outsourcing entails, how you can find the best services, and what you need to think about when choosing your provider.   Hopefully, by the time you reach the end of this guide, you’ll be ready to find your SEO partner and get moving on getting your online presence optimized. Let’s start by digging a little deeper into what outsourcing actually entails when it comes to search engine optimization.   What Does it Mean to Outsource SEO? People have been outsourcing things for years. Outsourcing your SEO campaigns just means that you’re letting someone else handle the search engine optimization efforts that your brand needs.   You could choose to hire an SEO agency or even just enlist the assistance of a... --- ### How Plumber SEO Can Help Plumbing & HVAC Companies > Keep reading to learn all about plumber SEO. We’ll dig a little deeper into the basics of plumbing & HVAC SEO and why you need it for your plumbing company. - Published: 2020-12-23 - Modified: 2024-01-02 - URL: https://www.ranq.io/blog/plumber-seo/ - Categories: Search Engine Marketing It used to be that word of mouth was one of the best advertising tools for professional services like plumbers. While it still can be a valuable tool, there’s a different kind of word that needs to be spread: the online word.   This is done by using SEO, or search engine optimization, to position your business better in search engine results. A lot of small companies and professional service providers are among the last to adopt optimization for their websites and online presence because they didn’t understand its value until now. Some people were waiting for the “SEO trend” to die out and the next big marketing thing to come along. The problem, though, is that SEO never left. It probably never will.   As long as it works, Google and other search engines will keep using it. That means that in 2024, if your plumbing company wants to have any chance at a future, plumber SEO is now essential.   Keep reading to learn all about plumber SEO, how it can help your business, why you need local SEO, and more. We’ll cover keyword research, off-page optimization, and even provide helpful tips on boosting your plumbing SEO efforts in small ways.   To begin, we’ll dig a little deeper into the basics of SEO and why you need it for your plumbing company.   What is SEO? SEO, or search engine optimization, is simply the process of optimizing online content for the sake of search engines. That can... --- ### SEO Partner > Working with a professional SEO partner is almost always the best choice, regardless of your business type or industry. Find out why? - Published: 2020-12-23 - Modified: 2025-04-16 - URL: https://www.ranq.io/blog/seo-partner/ - Categories: Search Engine Marketing Sometimes, it’s good to have help. When it comes to SEO, it’s a process that requires attention to detail and knowledge of the industry. A lot of it you can pick up as you go, but in many cases, it will prove to be more beneficial for you to consider an SEO partner to assist you along the way. SEO is critical to the success of any business online today and doing it right can be a true “make or break it” moment for many.   There are several things to consider when you’re trying to decide between DIY SEO and hiring a professional SEO management team. In this guide, we’ll walk you through all of the different factors and considerations that should be on your mind. You’ll learn about the risks associated with doing your own optimization, the different types of companies that can assist you along the way, and the benefits of working with them as opposed to going it alone.   By the time you’re finished, you should have a much better understanding of the search engine optimization process. You will also have a host of reasons that working with a professional SEO partner is almost always the best choice, regardless of your business type or industry.   Trying to do SEO yourself can be difficult A lot of people consider DIY SEO solutions. This may be one option for handling things, but it certainly isn’t always the best idea. Some parts of optimization aren’t difficult. In... --- ### SEO for Plastic Surgeons > Why do plastic surgeons need SEO? The simple answer is because your competitors already have it. Find out how SEO can help increase your website traffic. - Published: 2020-12-23 - Modified: 2023-12-07 - URL: https://www.ranq.io/blog/seo-for-plastic-surgeons/ - Categories: Search Engine Marketing Plastic surgery is already an optional procedure. There is a huge, competitive market out there and many practices have already gone through the work of optimizing their websites for SEO, improving their business listings, and making sure that their off-page content was up to par. If you have yet to do this, you need to get started as soon as possible.   Of course, before you can get into SEO and develop your strategy, you have to understand what it is and how it can help your plastic surgery practice.   In this guide, we’ll discuss the basics of search engine optimization, what it can do for plastic surgeons specifically, and how you can capitalize on the best elements to improve your rankings and generate more traffic that is better-targeted toward your services.   We’ll also talk about one of the latest hot trends in healthcare marketing-- local optimization. Today’s patients are on the go and always looking for the next thing that they need. More than half of all Google searches start on a mobile device. If you’re not optimized to reach your local market, how do you expect to find new clients?   Finally, we’ll explore the perks of choosing professional SEO management services to handle everything so that you know your plastic surgery practice has the best strategy in place for all of your optimization needs.   What is search engine optimization? Search engine optimization is basically just what it sounds like-- it is a process that... --- ### SEO for Startups - Published: 2020-12-21 - Modified: 2024-08-22 - URL: https://www.ranq.io/blog/seo-for-startups/ - Categories: Search Engine Marketing If you’re a startup, especially one with funding, odds are you want to move quickly. “Move fast and break things,” and all that, right? And when you want to move quickly, it’s easy to gravitate towards user acquisition strategies that produce results -- any kind of result -- today, so you can tweak, optimize, and iterate today.   That’s not how SEO works. Attracting organic search traffic takes time (typically around six months, but sometimes up to a year) to “kick in. ” It’s also a catch-22: you need a well-optimized website to get organic traffic, but you need enough organic traffic to meaningfully optimize your website (enough to generate statistically significant results for the experiments you run). I also frequently see people simply... doing it wrong -- often wasting time on tactics that may not get results and, at worst, putting their businesses at risk for a Google penalty and tanking their traffic overnight. In other words, SEO is frustrating, and it can be difficult to see exactly how your spend is translating into dollars -- or users, or whatever your key growth metric is. So why do it? P. S. I’m going to quickly lay out a business case for startup SEO, but you can  --- ### Types of SEO Your Business Can Use - Published: 2020-11-15 - Modified: 2023-11-15 - URL: https://www.ranq.io/blog/types-of-seo-your-business-can-use/ - Categories: Search Engine Marketing SEO is a unique marketing solution in that it offers a way to optimize content and your total online presence at once, allowing you to get so much more than you expect out of a single tool. Of course, there are a few different types of SEO that you can use, and knowing each one can give you that much more marketing power.   If you are trying to grasp the world of SEO, understanding the different types is an important lesson. After all, even a quick Google search reveals that there is some confusion surrounding SEO types, with content discussing the four, five, or even seven types of SEO you need.   This guide will help you better understand the SEO process, including how it works and what it can do for your business. We will discuss what SEO is, why it is still relevant, and the different types of SEO that will be essential to include in your marketing strategy if you want to be successful.   Today’s consumer wants more than just a business that can sell them a product. They also want to be able to find that business online.   If you don’t capitalize on all of the types of SEO that you can incorporate into your marketing strategy, you could be missing out on being found at all. In today’s highly competitive online marketplace, that will cost you dearly.   You need SEO and you need to develop a well-rounded SEO strategy if you... --- ### Blogging for eCommerce: How Blogs Generate Sales - Published: 2020-06-12 - Modified: 2025-04-06 - URL: https://www.ranq.io/blog/blogging-for-ecommerce/ - Categories: Content Marketing, eCommerce In the course of the last couple of years doing SEO and content for lots of e-commerce stores, I’ve found one thing to be consistently true: stores with blogs make way more money than stores without blogs. And that’s why it’s so hard to explain why so many stores neglect their blogs -- or, even worse, don’t have them at all. In my view, it’s the same as leaving money on the table. Yes blogging takes time. Yes, blogging requires energy and expertise. And yes, you need a good content strategy (which also requires time and expertise)... But when it’s done right, the dividends can be massive, and for many of the stores I’ve worked with, their blogs become one of their biggest sources of traffic, leads, and revenue. Today, I want to: (1)  build a quick case for blogging for e-commerce stores and (2) outline how we helped one store go from zero to 30,000 visits/mo (and on its way to a 7-figure exit) by blogging. Click here to jump straight to the case study. Why every store needs a blog 1. Blogging = more traffic potential Without blogging, the organic traffic potential (the possible traffic a store could attract from Google) of any online store is limited by the number of products offered.   Think of it this way: if you sell 10 widgets, and you have categories for blue widgets and red widgets, you could rank for keywords around each of those 10 products and each of those... --- ## Structured Data ## Elementor Header & Footer Builder ### Before Footer Home - Published: 2024-03-14 - Modified: 2024-03-14 - URL: https://www.ranq.io/blog/elementor-hf/before-footer-home/ Have a project? We’re a world-class team of SEOs, marketing strategists, writers, editors, technical analysts who are ready to step in and be your SEO team. Get a Free Quote --- ### Offer landing page header - Published: 2023-10-10 - Modified: 2023-11-09 - URL: https://www.ranq.io/blog/elementor-hf/offer-landing-page-header/ --- ### Before Footer - Published: 2021-05-21 - Modified: 2024-03-14 - URL: https://www.ranq.io/blog/elementor-hf/before-footer/ Have a project? We’re a world-class team of SEOs, marketing strategists, writers, editors, technical analysts who are ready to step in and be your SEO team. Let’s talk Please enable JavaScript in your browser to complete this form. Name *Email *Company Website URL *Estimated SEO budgetLess than $5,000/mo$5,000-$10,000/mo$10,000-$20,000/moMore than $20,000/moComment or Message *Let us know of any specific goals you are looking to achieve or any specifics on what you are looking for help with. Get a Quote ---