Industries
SaaS SEO Services
Our Services
SEO services geared to scale your SaaS business
We help SaaS companies take control of their online presence, grow their organic traffic, and scale their business with tried and tested SEO strategies.
On-page Optimization
We undertake qualitative and quantitative SaaS SEO audits and optimize your existing SaaS-related content using key insights from Google Analytics, Ahrefs, and Semrush to keep your site primed for the search engines. Week-by-week and page-by-page we scan for the highest opportunities. This way we achieve results that are the easiest and most impactful at first.
SaaS-Centric Content Strategy
From research to optimization, we build your digital content strategy from the ground up to ensure you’re regularly publishing relevant, industry-leading content. Establish yourself in the industry, build trust with your audience, and boost your domain authority with a robust SaaS content strategy.
Link Building
We optimize your off-site SEO through a broad-scope link-building strategy, focusing on your internal and external linking and backlinks profile, prioritizing authoritative connections—no shady shortcuts. We leverage white hat link-building and focus on securing links from relevant and high value websites.
Technical SEO for SaaS Sector
We identify technical SEO issues through regular, comprehensive website audits to rapidly deploy fixes for crawling and indexing errors, sitemap issues, duplicate content, missing metadata, broken links, HTTPS status codes, and much more.
Keyword Research focused on SaaS Intent
Equipped with the latest keyword data and an in-depth understanding of the SaaS SEO landscape, we analyze the metrics of your niche, competitors, and existing content to reveal keywords with the greatest growth potential. This helps guide our content creation and on-page optimizations.
Saas SEO Brings You users
Benefits of SEO for saaS companies
When you power your SaaS company with SEO it can mean all the difference between your products falling by the wayside and become an industry staple.
Higher conversion rates
An effective SaaS SEO content strategy helps you to target potential customers at all stages of the buying cycle, ensuring that the traffic you gain is traffic with a high chance of conversion. High-quality leads means lower cost-per-conversion.
Increased website traffic
Supercharge your search engine visibility to drive organic traffic to your website. A well-executed SEO strategy amplifies your visibility to ensure benefits compound over time. SEO is the best at getting your website in front of people long-term.
More opportunities to stand out
Benefit from a Saas SEO gap analysis of your competitor’s content that identifies strategic opportunities for content creation and on-page optimization. Plus, stand out from the crowd with a technically-optimized site that prioritizes user experience.
Improved brand authority and trust
For an industry innovating niche solutions to modern problems, it’s essential to build trust through quality content. SEO content can match the technical nature of your business, building brand authority in a competitive industry.
Keep up with evolving trends
SaaS trends are lightning fast, but a flexible SaaS SEO strategy adapts as quickly as you do. Harness the power of new keywords as soon as they emerge in the market, put out industry-leading SEO content, and benefit from consistent organic traffic.
Long-term growth
A comprehensive SEO solution is critical to the sustained success of a SaaS business, for whom PPC spending can prove insufficient for long-term growth and user retention.
The ranq way
Why choose Ranq’s SaaS SEO services
Expertise in the SaaS industry
SEO knowledge is one thing; proven experience delivering SEO results for SaaS clients is another. Specializing in SaaS allows our team to craft content that speaks your language and delivers the quality and depth of information your clients expect.
Customized SaaS SEO strategies
Not all digital marketing strategies are created equal. SaaS businesses benefit from a customized SEO strategy that acknowledges the unique role organic traffic can play in driving customer engagement, acquisition, and retention—especially for subscription-based services.
Our SaaS SEO strategies focus on personas and their pain points, prioritizing authoritative, evergreen content and strategic backlink generation.
Our content and editorial team will also build a dedicated content guide to share with you, allowing us to gain and demonstrate a working understanding of you and your product/service. Any feedback on our content will go in there as well. This way, we’ve got a living document we can all refer to in order to keep any new content we create in keeping with your content needs.
A dedicated team of SaaS SEO content experts
As a client at Ranq, you’ll have your own team of content experts at your fingertips, including a project manager, content strategist, editors, and writers. Our content team will work with you to craft a content guide that reflects the nuances of your software, plus any stylistic preferences you’d like your content to reflect.
Data-driven approach
From our baseline website audit to the ongoing on-page optimization of your published content, every SEO decision we make is informed by detailed data analytics. We analyze your site, competitors, and the industry at large to hone in on strategic opportunities to edge your site higher in the rankings.
Regular SaaS SEO audits and reporting
We track, analyze, and report on all aspects of your SEO journey, offering transparent reporting and prioritized recommendations every step of the way. If there’s a data point for it, you’ll have access—and we’ll be on hand to answer any questions that might pop up.
Friendly, transparent communication
Ranq provides the human touch that search engines lack. We offer friendly check-ins on a schedule that works for you. With real-time access to our dedicated Slack channels and task-based updates on our Monday.com project plans, you’re free to be as in the loop—or out of it—as suits your business.
Saas companies who trusted ranq
SaaS SEO case studies with real growth
How Kickbox achieved an ROI of 204% working with Ranq over 22 months utilizing a highly-targeted and organic traffic-focused marketing strategy.
SAAS (Web Technologies) Case Study
900 to 39,000/mo in 10 months through an SEO content strategy that focused on capturing long-tail keywords
Frequently Asked Questions on SaaS SEO Services
Your SaaS SEO questions answered!
SaaS clients are a knowledgeable audience, and your SEO content needs to deliver value. While some industries might be able to get away with basic keyword research and a blog to match, SaaS companies face a competitive market, technical keywords, and the challenge of educating high-expectation clients. Specialized content with a technical focus requires the expertise of a specialized SaaS SEO agency that knows the SaaS market inside out.
SaaS companies face 3 main SEO challenges: website optimization, keyword difficulty, and content strategy.
Website optimization
With so much to show, SaaS websites are often highly technical and multimedia-heavy, lending themselves to slow performance unless technical optimizations are prioritized.
Keyword difficulty
Within an extremely competitive industry, SaaS companies face hefty keyword competition—and at that level of keyword difficulty, an ad-hoc approach to ranking simply won’t cut it.
Content strategy
Struggling to break out of your branding? SaaS companies wanting to leverage SEO need to sell solutions, not products. A content strategy that’s optimized around non-branded terms that target common customer pain points is essential to creating solution-oriented content that converts.
A solid SaaS SEO strategy has the power to boost visibility for your business, helping you to rank higher in the search engines and gain high-value organic traffic. Quality, optimized content goes one step further by building authority in your niche, increasing brand awareness, and commanding attention within a saturated market.
As a SaaS business, you want to reach the decision-makers. That starts with knowing your end customer, inside out.
Competitive keyword research mines historical and current data from competitor analyses, Google Analytics and Google Ads, sales conversations, keyword gap analyses, and more, translating it into an actionable keyword strategy that directly targets B2B and B2C readers with buying intent.
It’s data-heavy, and can only be handled by a seasoned B2B SaaS SEO agency but it works wonders!
Our dedicated editorial team works hand-in-hand with you to understand your product, goals, and values. Then, after researching your specific niche and competitors, they will combine this information into a centralized content guide that serves as a customized manual for your content.
Contact Ranq today for your SaaS SEO solution!
Many SaaS companies have to outsource their SEO, but not all of them find SEO support that gets it. For an industry-leading SEO solution from a team that gets it, you need Ranq.
To find out more about how we can kickstart your ranking journey, reach out to Ranq today.