Industries
Healthcare SEO Services
The highly regulated environment of healthcare services can make growing a digital presence organically a challenge. Ranq works alongside healthcare providers to increase visibility, grow organic traffic, and create patient-first digital content.
Our Services
Healthcare SEO Solutions
The healthcare industry is a competitive niche that often requires robust solutions to stay competitive
On-page Optimization
Our team also works to regularly audit and optimize your existing content to keep your website primed for search engine success. Whether it’s a simple title adjustment or an entirely new section, we make sure your content is working for you as hard as we are. We aim for the highest opportunities and easiest wins first for impact.
Content Strategy
We craft your content strategy around robust, helpful blog articles addressing your potential patients’ concerns while boosting your search engine visibility. Each and every piece of content we produce is thoroughly edited and fact-checked before being evaluated by a dedicated Head of Content who specializes in your industry.
Link Building
We optimize your off-site SEO through a detailed link-building strategy that focuses on building an authoritative backlinks profile. Proper off-site representation of your healthcare service helps protect your reputation and reassure potential patients of your validity as a provider along with building your domain authority.
Technical SEO
Our technical SEO service makes sure your website is standing on solid ground, giving the best possible foundation for your SEO journey. A full website audit identifies issues relating to your sitemap, the crawling and indexing of web pages, metadata, links, redirects, and more. When these variables are settled, you convey the trustworthy nature of your site to visitors and search engines alike.
Keyword Research
All great healthcare content starts with a valuable topic to your audience and relevant keywords. Starting with in-depth research of your industry, niche, and competitors, we conduct extensive keyword research to identify the very best keywords relevant for your audience. From this it guides our content creation process as well as our on-page optimizations strategies.
SEO for healthcare firms Brings You clients
Benefits of utilizing SEO for healthcare
Improved conversion rates
Everyone knows more leads mean more The ultimate goal for any business is to increase its conversion rate, and SEO can help you do that. A custom healthcare SEO strategy is the best way to attract organic traffic to your website, where intent-matched content helps turn those clicks into conversions.
Increased organic website traffic
77% of patients use a search engine to start their patient journey—will they find your website? A healthcare SEO service can help your site gain the high-quality traffic it deserves, without having to rely on paid ads. Organic traffic is the most important stat to increase in terms of SEO!
More opportunities to stand out as a brand
In the era of information overload, well-researched SEO content offers your audience a breath of fresh air. Build your brand’s industry authority by providing patients with relevant and informative content that addresses key healthcare concerns.
Authoritative content with a sensitive touch
Healthcare content can be the difference between an overwhelmed patient and an informed one—we help you offer the healthcare education your patients deserve. From authoritative content on various relevant health issues to information on how your service can benefit your audience, our content is designed with the patient at the front of mind.
Strategies to attract local searchers
When it comes to healthcare, patients want to shop locally. While provider proximity is a leading factor driving patient choice, 71% of patients will look elsewhere for care if a provider’s website features incomplete information. Healthcare SEO focuses on boosting your visibility—to drive organic traffic from your local area—and optimizing your website—to increase that click-to-conversion rate.
Long-term growth leads to better ROI
Unlike PPC, a comprehensive SEO strategy will see your results compound, leading to increased organic traffic and long-term growth. SEO leads to quality traffic with a high chance of conversion, boosting your ROI while helping potential patients find the right service at the right time.
The ranq way
Why choose Ranq’s healthcare SEO services
Expertise in SEO for the healthcare industry
Strict industry regulations and local legal frameworks make choosing an SEO service that’s familiar with the healthcare industry a necessity. We have the experience to navigate the rapidly changing landscape of healthcare provision to deliver industry-leading content that converts.
Strategies built to satisfy your specific needs
We know that healthcare information matters. Our healthcare SEO strategies focus on providing accurate, informative content designed to encourage visibility and grow organic search traffic across a highly regulated landscape.
A third-party team of pros that works for you
Our specialist content team is committed to understanding you and your audience so we can deliver the highest-quality content. With our in-depth understanding of the SEO landscape and shifting search algorithms, we work to craft an SEO strategy that’s custom-made for your healthcare service—no shortcuts.
Content that informs your audience and ranks
We create short-form content that resonates with your audience, provides accurate and informative healthcare information, and increases your authority with the search engines. We can also offer longer, more detailed content that has a high possibility of ranking—what we call a pillar post.
Regular SEO audits and optimizations
Our regular SEO audits focus on the technical health of your website as well as the optimization of your existing content. Since not all content is evergreen—and especially in healthcare—our content audits help identify any content that either needs updating or should be repurposed.
Friendly communication and transparent reporting
At Ranq, we prioritize being available to our clients through a transparent reporting process and friendly check-ins. Whether you want to give the green light on each and every task, dive into the numbers, or benefit from a broad-strokes update call, we follow your lead to establish the most helpful communication set-up for you.
Healthcare SEO frequently asked questions
Still have questions? Find them answered below.
When it comes to healthcare, the accuracy of information is everything. That’s why successful SEO for healthcare relies on expert writers who have the industry knowledge and sensitivity needed to address key topics with care.
Location-specific regulations, complex medical terminology, and sensitive topics make SEO for healthcare a unique challenge. Attracting and retaining potential patients requires a specialist approach, building authority through trustworthy healthcare content that meets the patient where they’re at.
A focus on local SEO can be extremely beneficial for healthcare companies, which often boast one—if not many—physical locations. From optimizing your Google Business listings to acquiring backlinks from local sites, we work with you to build the local SEO presence you deserve.
Keywords are the basis of SEO, but the type and quality of keywords you choose can have a significant effect on the success of your SEO strategy. Broad, short-tail keywords capture the type of healthcare provision you offer, while long-tail keywords cater to a specific patient need or query.
We analyze the most suitable keywords for your business specifically, taking into consideration the search volume, traffic potential, keyword difficulty, search intent, and more.
Our dedicated team works hand-in-hand with you to understand the nuances of the healthcare services you offer, the patients you provide care for, and the niche you work in. Then, we craft a centralized content guide that guides our content creation for you, ensuring that the information we provide is factual, up-to-date, and reflective of your goals and values as a company.
Contact Ranq today for your healthcare SEO solution!
For an industry-leading healthcare SEO solution that gets it, you need Ranq.
To find out more about how our dedicated world-class team can help you reach ranking success, reach out to Ranq today!