Industries

Fitness SEO Services

The nutrition and fitness industry is surprisingly cutthroat, and survival hinges on the ability to generate a stream of quality leads and turn them into paying customers. SEO for fitness websites is a low-cost, high-return marketing avenue that can help, but there’s a catch: you need the right company with specialized fitness SEO services experience to back it up. Enter: Ranq.
Our Services

Fitness SEO services to take your business to the next level

Are you an established business or looking to make a name for yourself? Ranq can help you achieve your goals with fitness SEO services tailored to your niche in the industry regardless of whether it is exercise equipment, supplements, or gyms.

On-page Optimization

Search engines have hundreds of factors that they rank your fitness content on, so you need to be dialed in to be the best. On-page optimization is how we give your content a leg up on the search engines. By taking the right considerations for on-page elements, you can see higher rankings, and that means higher visibility. We prioritize our optimizations based around the easiest and most impactful wins first.

Content Strategy

You’re not getting any old content strategy—you’re getting a content strategy developed and deployed by subject matter experts. First, our expert team curates a holistic fitness SEO content strategy based on core sales and marketing principles. Then, we craft engaging articles, videos, and guides that integrate the most current health and fitness trends and credible research.

Link Building

Search engines evaluate the quality of content by how many websites link to your pages—the more backlinks you have, the more authority you’ll have, and the better you’ll rank. Our link-building campaigns are always being refined to be relevant to your niche within the fitness industry and bring your domain tons of off-page value along with building your domain authority.

Technical SEO

We ensure your website meets search engine expectations by optimizing website elements, technical performance, loading speeds, and more. With these technical challenges answered, you’ll enjoy enhanced user experience improving the likelihood of conversions, elevated search rankings to drive more organic traffic, and fitness and nutrition content that shines in search engines.

Keyword Research

Weight loss or fat loss? Supplements or nutraceuticals? You need to know what your audience is searching for, and our Fitness SEO keyword research is finely tuned to bridge this gap. We analyze trending fitness terms, identify competitive gaps, and reveal hidden opportunities. Our insights power your content, ensuring it resonates with your target audiences and drives traffic.

Fitness and gym SEO Brings You customers

Benefits of SEO for fitness websites

Here’s why your business will benefit multi-folds by partnering with a fitness SEO service:

Improve conversions

Each and every interaction that your audience has with your brand, be it online or offline, is an opportunity. Fitness SEO brings pre-primed leads to your website so you can convert them from an audience to paying customers. We can easily increase your percentage of conversions simply by improving the quality of leads you get in a month.

See more website traffic

Bringing more website traffic is what SEO is designed to do. Nearly 53.3% of all website visits come from organic searches. This means that if you’re getting 50 visitors per day, you can increase that number to 100 simply by initiating focused SEO for fitness websites. Again, more visitors means more leads.

Increase brand awareness with a national & local SEO

Contrary to what many business owners think, SEO is not just for online-only businesses. If you have a brick-and-mortar presence, your business will still benefit from local SEO. Local SEO optimizes your online presence so that when someone searches for a “gym near me” or “health-food store in San Antonio,” you show up first.

Gain authority within your industry

When you leverage your online presence with SEO to showcase the value of your offerings, deliver useful advice to your audience, and highlight the results you can deliver, you gain authority among your peers. In the fitness industry, reputation is everything. Fitness SEO brings you the kind of authority that is easy to translate into reputation and, in the end, revenue.

Get a solid ROI

All the benefits of SEO essentially combine to give you a solid return on your investments. SEO results may take longer to arrive than other traditional marketing channels, but a well-conducted, SEO campaign for business websites often delivers exponential ROI growth when given time to do so. Your business goes from steady growth to explosive expansion—it’s beautiful to see!

Set yourself up for long-term growth

SEO is different from pretty much any other marketing avenue because it requires little effort for sustained growth. The global online fitness market is expected to grow at a CAGR of 33.5% in the next decade. A carefully planned fitness SEO campaign, along with the growth of the industry as a whole, can be revolutionary for your business.

The ranq way

Why choose Ranq’s fitness SEO services

SEO expertise in the fitness industry

Ranq has delivered stellar results to multiple businesses in the fitness and nutrition industry. Our previous clients span from gym management solutions providers to specialized and patented performance training equipment manufacturers. Some of our clients have even received mainstream media attention, while others have enjoyed excellent ROIs on their SEO investments. All of them have left us bigger, greater, and happier.

Tailored SEO strategy

Our fitness SEO strategies are not one-size-fits-all. We have a result-oriented, battle-tested process for creating custom SEO for fitness strategies. After an SEO and content audit of your website, we work to understand your business, problems, and goals and outline your KPIs collaboratively. Only once we have all this down pat do we create an exclusive SEO strategy for your business.

Your own content team

With a fitness SEO service, you get access to pre-vetted, highly qualified writers backed by seasoned editors. Our accomplished content team executes a tactical SEO plan created by specialized strategists who prioritize your brand voice, personality, and business goals. Our biggest goal, though, is that you’re getting writing that your readers will appreciate.

Driven by data and instinct

With Ranq, data is everything. All our fitness SEO strategies are based on real-world data drawn from multiple sources. You’ll never have to work with gut feelings, hunches, or guesstimates—though we’ve got the instinct to back us up. More importantly, every phase of the SEO strategy will be monitored and refined further to maximize performance and investment.

Regular website audits and reporting

With data tracking comes reporting. As your fitness digital marketing agency, we’ll furnish you with regular SEO audits and reports. These will contain data points and historical analysis with a specific focus on the targeted KPIs we developed in the beginning of our relationship.

Transparent communication from friendly folks

Ranq values transparency and integrity above all else. With us as your fitness SEO partner, the communication channels will always be open, honest, and friendly. We’re committed to meeting deadlines and making ourselves available to answer your questions. Because we take ownership of our work, we’re invested in your success—which is why we follow a pay-for-performance model.

See how the Ranq fitness SEO process works from start to finish

Step 1

Together, we’ll build your unique SEO strategy

After onboarding and an extensive website audit, we start hammering away at what you need to see search engine success. We’ll incorporate your goals and initiatives into the recommendations from our SEO experts, the combined force of which will be your SEO strategy.

Step 1

Step 2

We’ll take care of any technical difficulties

Fitness SEO can only work if it’s built on a solid foundation. If we notice anything wrong with your technical SEO—broken links, indexing errors, or otherwise—we’ll nip it in the bud immediately. We can also provide our recommendations to your own developers for deployment.

Step 2

Step 3

It’s time to work out your website’s content muscles

Once we’ve developed a style guide based on your preferences, we get to work on content guided by our comprehensive fitness SEO keyword research. Search engine rankings require consistent effort to see long-term success. We’ll keep the content train rolling with at least 6 pieces a month while you focus on your fitness business.

Step 3

Step 4

We’ll keep an eye on how pages perform

We know watching for SEO success is like watching paint dry, so let us do the watching for you! We’ll set our sights on your site’s performance and mark it down on your quarterly reports. If anything isn’t performing as expected, we’ve got you covered.

Step 4

Step 5

We’ll upgrade your website each month

We devote a week each month to the Content Upgrade Pipeline (or CUP). This means that if there are any opportunities for you to perform better, we’ll tackle them at the end of the month. Again, you decide how hands-on you want us to be—give us the thumb’s up and we’ll deploy the fixes for you.

Step 5
Fitness companies who trusted ranq
proteus motion logo
wodify logo
left coast performance logo

Recent Fitness SEO case study we’ve conducted

Every business has its unique challenges, and real-world results matter the most, which is why we’ve created multiple case studies. Our case studies detail not only the stellar returns we’ve delivered to our clients but also the challenges we’ve overcome. 

Check out our case studies:

left coast performance logo

Increasing the Online Presence of a Small B2C Supplement Business from 0 to 40K Visits/Mo

Client Results
Monthly Organic Traffic
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Keywords Ranked
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HEAR WHAT ONE OF OUR FITNESS CLIENTS HAD TO SAY ABOUT WORKING WITH RANQ:​
Ranq quickly became a part of our Marketing team because of the immediate recommendations and technical changes they made. In just a short amount of time our website no longer had broken links and our blog saw dramatic organic traffic with the keyword improvement. Highly recommend Ranq for quality content that will improve your overall business.
CORINNE BOLANOS
Wodify
5/5

Fitness SEO FAQ

Your nutrition and fitness SEO questions answered!

Nutrition and fitness SEO can be more challenging because of the competition, meaning an ideal SEO strategy needs to be more granular. Depending on the case, this could mean greater emphasis on local SEO, deeper analyses of user intent, or a content strategy honed in on hyper-specific keyword research.

The fitness industry is saturated, regardless of which sub-niche you consider: health and wellbeing, supplements, equipment, spirituality, and so on. Importantly, the fitness trends are constantly evolving in new directions, leading to outdated information. Plus, there’s always seasonal fluctuations. Each of these challenges needs to be considered and nullified by the right fitness SEO strategy.

If you’ve got a physical location, we’ll prioritize local SEO for you. When someone searches for a gym or fitness center, they’ll search location-specific keywords like “near me.” If you’re a gym in their geographical location with good rankings and good reviews backed by an advanced local gym SEO strategy, they’ll see you. Putting you in front of locals is something Ranq excels at.

Single-word keywords aren’t going to cut it, as they tend to have a very broad search intent. Long-tail keywords, those with extra modifiers, have a lot clearer user intent and offer amazing avenues for targeting. Keywords, especially fitness and nutrition-related keywords, need to be deeper and more nuanced.

We can’t speak for others, but our alignment process begins at the initial website audit. We’ll take a look at your existing assets, drill down some specific objectives, and start developing your custom content strategy—we even develop a personalized content and style guide for the writing team to reference. 

Our entire relationship is collaborative, and we take great pride in incorporating our clients’ unique goals, values, and personality into what we create.

Contact Ranq today for your fitness SEO services solution!

In the fiercely competitive health and fitness industry, success hinges on your online visibility. Don’t let your business struggle in obscurity—choose Ranq today for the fitness SEO services solution that will redefine your success in this challenging industry. 

Want to see how Ranq can wield SEO expertise and industry knowledge to help you see sustained growth? We thought so. Drop us a line today!