B2b staffing & recruiting firm

We helped a staffing and recruiting startup in a very difficult niche grow from zero visitors per month to over 1,000 visitors per month in under a year.

01

Outcomes / results

60k

words of content produced over 6 months.

18k

keywords showing up in Google

30k

monthly organic traffic by month eight

How’d we do?

We were able to help create an aggressive, SEO-driven content strategy for a brand new site in the competitive keto space.

Despite having only a handful of SKUs, through a blog-heavy content strategy, we were able to generate 60,000 words of content over six months, rank for more than 18,000 keywords in Google, and generate over 30,000 monthly organic visits by month eight.

organic traffic

organic keywords

02

About the project

Description

This was a recruiting and staffing firm in an historically difficult niche: industrial staffing and recruiting. Not only was it a difficult niche, but because it was a startup, they were starting from ground zero. 

Our Role

Ranq’s role was to come up with an comprehensive SEO strategy that would help launch growth and build organic visibility while also helping to build a strong overall audience. We were responsible for technical SEO, content, and links.

03

Project challenges

Challeges

This was a very difficult niche that required very thorough content and hyper-targeted keywords (of which there were few). We also had to tangle with the infamous Google “sandbox,” since we were a startup and had no prior online presence.

Challenge #1

We were starting from scratch. New sites always take longer to generate traffic, and this site was brand spanking new. We had no authority or existing content to build on. 

Challenge #2

The industry was pretty esoteric. In these kinds of tight niches, not only can it be tough to learn, it can also be tough to find good, revenue-producing keywords. 

Challenge #3

The recruiting space is competitive. As an industry, keywords in the recruiting space, especially those that mention jobs, tend to be quite a bit more competitive than average. 

Challenge #4

We needed to write at scale. Because we were starting from scratch, to meet the goals we’d set, the content strategy needed to be a lot more aggressive. 

04

Our strategy / approach

Approach

We developed an approach that would allow us to find good keywords at scale and develop great content around those keywords while also cleaning up the technical aspects of the site and deploying a robust, white-hat link building strategy.

We blogged.

After nailing down keywords, we create a long content pipeline that allowed us to produce top-teir content super-consistently, which is how we target long term growth.

Pockets of low competition.

The recruiting space is competitive, but there are always pockets of low-competition. Instead of competing for the hard stuff, we found pockets of low competition we could elbow our way into.

We answered questions.

Instead of just writing about bottom-of-the-funnel topics, we instead tried to find the problems our potential customers would be having — on both the employer and employee side — and tried to solve them with information .

We tested.

It’s generally not enough to just write a bunch of content. After publishing, we tested and optimized continuously to produce more of the kinds of content that was generating the most revenue.

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