Blogging for eCommerce: why every store needs a blog


Blogging for Shopify and E-commerce

In the course of the last couple of years doing SEO and content for lots of e-commerce stores, I’ve found one thing to be consistently true: stores with blogs make way more money than stores without blogs.

And that’s why it’s so hard to explain why so many stores neglect their blogs — or, even worse, don’t have them at all.

In my view, it’s the same as leaving money on the table.

Yes blogging takes time. Yes, blogging requires energy and expertise. And yes, you need a good content strategy (which also requires time and expertise)…

But when it’s done right, the dividends can be massive, and for many of the stores I’ve worked with, their blogs become one of their biggest sources of traffic, leads, and revenue.

Today, I want to: (1) build a quick case for blogging for e-commerce stores and (2) outline how we helped one store go from zero to 30,000 visits/mo (and on its way to a 7-figure exit) by blogging.

This is an H2 heading

In the course of the last couple of years doing SEO and content for lots of e-commerce stores, I’ve found one thing to be consistently true: stores with blogs make way more money than stores without blogs.

And that’s why it’s so hard to explain why so many stores neglect their blogs — or, even worse, don’t have them at all.

This is a pullquote. After years doing SEO and content for lots of e-commerce stores, I’ve found one thing to be consistently true: stores with blogs make way more money than stores without blogs.

This is an H3 heading

In the course of the last couple of years doing SEO and content for lots of e-commerce stores, I’ve found one thing to be consistently true: stores with blogs make way more money than stores without blogs.

And that’s why it’s so hard to explain why so many stores neglect their blogs — or, even worse, don’t have them at all.

In the course of the last couple of years doing SEO and content for lots of e-commerce stores, I’ve found one thing to be consistently true: stores with blogs make way more money than stores without blogs.

And that’s why it’s so hard to explain why so many stores neglect their blogs — or, even worse, don’t have them at all.

This is an h4 heading

In the course of the last couple of years doing SEO and content for lots of e-commerce stores, I’ve found one thing to be consistently true: stores with blogs make way more money than stores without blogs.

And that’s why it’s so hard to explain why so many stores neglect their blogs — or, even worse, don’t have them at all.

About the author

Perrin Carrell is the co-founder and strategy lead of Ranq. He’s been doing SEO for about a decade, and he’s been writing content for longer than that. Perrin has appeared on various industry publications, including Moz, Ahrefs, and Authority Hacker.

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