The SaaS industry has grown by 500% in the last 7 years. Even the pandemic couldn’t slow it down. It’s expected to maintain that growth rate in the future, too. Will your SaaS business be contributing to this growth rate? It depends on the marketing choices you make.
The McKinsey report of 2014 is considered to be iconic for the SaaS industry. It was based on a study spanning 32 years. Two findings of that study are part of the SaaS lore now:
- Growth is the lifeblood: SaaS businesses need sustained growth or they fail.
- The Humpty Dumpty problem: If your growth breaks, you cannot rebuild it to the same level as before.
You want your decisions today to prop up the decisions you make for the next 10 years. You want to instigate exponential growth. You want marketing assets that don’t become redundant in the future. You need SaaS SEO.
Do you have a SaaS SEO Strategy?
You know growth is the difference between life and death. You have just clinched funding, whether Seed or later Series, and have the money. So, what do you do? You spend it to get customers.
You go for PPC ads, social media ads, plugs in mainstream media, and press releases. Naturally, you get your customers and your growth begins.
Now, you want to continue this growth rate, so you spend more. However, you soon realize the limits of your spending power. It’s easy to get a 10x growth rate when you’re going from 0 to 10 customers. It’s manageable when you’re going from 10 to 100 customers. But what happens when you want to go from 1,000 to 10,000 or even 10,000 to 1,000,000?
The Customer Acquisition Cost shoots up the higher you go on the spectrum, even if you want the growth rate to remain the same. This is why the growth breaks for most SaaS businesses. By the time the realization dawns, the funding is gone and the business is in trouble.
It’s different with an SEO strategy for your SaaS business
The ads and publicity you pay for are paid media. There, you spend for visibility and the resulting customers. The more you spend, the higher the costs go. And the moment you stop spending, that channel dries up. In a nutshell, no spending, no growth.
SEO is different. SEO is something you do on media that you own. This includes your website, your blog, and your social media accounts. To do SEO, you need to build these channels. This means a few things:
- Versatile: You can build your online assets as much or as little as you want.
- Passive: Whatever you build will continue to serve your interests even if you stop building after a while.
- Exponential: The more you build, the easier it gets to get results because the earlier gains multiply your future gains.
- Multipurpose: Whatever you build can be used in other marketing channels as well.
Contrast this with paid media (a.k.a., ads) and you can see why SEO is tailor-made for the SaaS industry.
High-reward B2B SaaS SEO: Ranq
At Ranq, SEO is our business. We know its ins and outs. We test fresh tactics. We stay on top of new developments. Our business model is designed to be flexible so you can get what you want with minimal fuss.
If you want us to be your in-house SEO team, we’ve done that before. If you want us to handle everything and simply ensure results, we can do that, too. You choose how deep you want to delve or how little you want to skim.
We’ve worked with multiple businesses before and have never failed to hit our targets. Here are some of the amazing results we’ve delivered to our clients:
- We’ve added 30,000+ organic traffic to a recruitment firm.
- We’ve taken the visitor count from zero to 40,000 for an e-commerce business.
- We grew a fintech business by 237%.
- We increased user registrations for a B2B SaaS by 64% in less than 6 months.
SaaS SEO: What if you don’t do anything?
The same McKinsey report mentioned earlier had a few other shocking findings about SaaS startups:
- The report estimated that 9 of 10 startups end up failing even if they have an annual growth of 20%.
- Of the ones that survive, 1 in 5 fail in less than 2 years.
- Only about half of the ones that make it to 2 years survive beyond that point.
- A third of these survivors fold before 10 years.
- What’s more is that 6 of every 10 SaaS businesses never even make a profit.
Without a proper, long-term SEO marketing strategy, a SaaS business is bound to fail.
The SaaS growth story means that the entire industry will be worth $232.3 billion in 2024. If you want to be a part of that story, you need to put the right SaaS SEO strategy into action.
We at Ranq can help you take advantage of this opportunity. SEO is the ultimate growth hack and we can show you how to make it work. Simply tell us you’re interested in this form and one of our expert strategists will get in touch with you.