If there’s one thing that the past several Google algorithm updates have taught us, it’s why unique content is important for SEO. Original content provides value to your audience, ranks higher in SERPs, and helps you to grow authority within your niche. However, crafting unique content can also be, well, slow. Given how long it […]
Why Unique Content Is Important for SEO in the Age of Generative AI Read More »
With 2024 getting closer, manually posting your social media content across multiple accounts wastes your time and energy. Social media scheduling is the obvious solution, allowing you to consistently post high-quality, pre-planned content that gets the engagement you’re looking for. In this article, we’ll look at how to schedule your social media posts with a
Creating a Social Media Scheduling Calendar for 2024 Read More »
Content optimization in SEO is the process of improving your content to boost its performance and give it the best chance of meeting your marketing goals. Whether you’re publishing a blog, sending out an email marketing campaign, or converting leads through your website, content optimization needs to be a part of your content marketing strategy.
Content Optimization in SEO: Best Practices to Follow Read More »
Struggling to gain visibility in a vast digital landscape? Frustrated by the constant battle for SERP supremacy? The struggle to stand out online is real. Fret not because the key to unlocking your online potential isn’t so far away if you hire an SEO agency. However, when search engine algorithms are ever-changing and online visibility
5 Attributes to Look for When Hiring an SEO Agency Read More »
“SEO is like a savings account. Small, consistent efforts accrue over time to something substantial.” “SEO is like growing a tree.” “SEO is like watching paint dry.” “SEO is like…” Tired of drawing comparisons in hopes of figuring out how long does it take to see results from SEO? You’re in the right place. Rather
How Long Does It Take to See SEO Results and When Does SEO Progress Become Evident Read More »
Adding an image to your content can boost user engagement by as much as 650%. Make that a video, and your content is 1,200% more likely to be shared than text and image combined. Visual marketing is playing a bigger role than ever in digital marketing—but what exactly is that role? Understanding the importance of
Building a Visual Marketing Strategy for Your Growing Business Read More »
In SEO, one rule always reigns supreme: content is king. And anyone who’s ever attempted to create quality content has likely come across its nefarious doppelganger—duplicate content. Content normally wins favor with search engines, grants your authority, and helps you climb the SERPs. However, Google has very strict SEO duplicate content rules as it confuses
How to Avoid Duplicate Content in SEO Read More »
While 98% of businesses utilize written content as a part of their marketing strategy, far fewer manage to publish content on a regular, consistent schedule. Unfortunately, erratically published content—the result of the lack of formal content marketing processes—is unlikely to yield the results you’re hoping for. Consistent brands are the ones who succeed, and what’s
Content Marketing Processes: Everything You Need To Know Read More »
Creating quality content is great, and creating it for your target audience is even better. However, you’re not going to get far without Search Engine Optimization on your side. SEO provides insights into what your audience is searching for, and all your valuable content won’t reach that audience if not bolstered by basic SEO principles.
Basic SEO Principles: An Essential Guide for Beginners Read More »
It’s very fair to ask yourself, “Why hire an SEO company?” There are a number of strategies that go into marketing, each of which can yield positive results. Business owners and decision-makers are also faced with concerns such as budgets, ROI, melding a third party with your current in-house structure—and even trusting an outside company
Why Hire an SEO Company? Read More »
