Organic Search vs. Paid Search: What are the Differences and Which Provides a Better Return?

If you’re grappling with the eternal debate between organic search vs. paid search, you’ve come to the right place. Finding the most effective and lucrative marketing strategy can be a pressing concern for a business owner.  Organic search, anchored in SEO finesse, champions the organic growth of online visibility through content. On the flip side,

Organic Search vs. Paid Search: What are the Differences and Which Provides a Better Return? Read More »

What Is a Google Core Update? Understanding How the Algorithm Updates Affect Search Engines

Most know that Google’s search engine algorithms are constantly changing to meet the needs of searchers, but not many understand how these changes occur. Meet the Google core update! You might ask, “What is a Google core update?” Multiple times a year, Google rolls out significant changes to the way that their search engine algorithms

What Is a Google Core Update? Understanding How the Algorithm Updates Affect Search Engines Read More »

Why Unique Content Is Important for SEO in the Age of Generative AI

If there’s one thing that the past several Google algorithm updates have taught us, it’s why unique content is important for SEO. Original content provides value to your audience, ranks higher in SERPs, and helps you to grow authority within your niche.  However, crafting unique content can also be, well, slow. Given how long it

Why Unique Content Is Important for SEO in the Age of Generative AI Read More »

Creating a Social Media Scheduling Calendar for 2024

With 2024 getting closer, manually posting your social media content across multiple accounts wastes your time and energy. Social media scheduling is the obvious solution, allowing you to consistently post high-quality, pre-planned content that gets the engagement you’re looking for.  In this article, we’ll look at how to schedule your social media posts with a

Creating a Social Media Scheduling Calendar for 2024 Read More »

Content Optimization in SEO: Best Practices to Follow

Content optimization in SEO is the process of improving your content to boost its performance and give it the best chance of meeting your marketing goals.  Whether you’re publishing a blog, sending out an email marketing campaign, or converting leads through your website, content optimization needs to be a part of your content marketing strategy.

Content Optimization in SEO: Best Practices to Follow Read More »

5 Attributes to Look for When Hiring an SEO Agency

Struggling to gain visibility in a vast digital landscape? Frustrated by the constant battle for SERP supremacy? The struggle to stand out online is real.  Fret not because the key to unlocking your online potential isn’t so far away if you hire an SEO agency. However, when search engine algorithms are ever-changing and online visibility

5 Attributes to Look for When Hiring an SEO Agency Read More »

How Long Does It Take to See SEO Results and When Does SEO Progress Become Evident

“SEO is like a savings account. Small, consistent efforts accrue over time to something substantial.” “SEO is like growing a tree.” “SEO is like watching paint dry.” “SEO is like…” Tired of drawing comparisons in hopes of figuring out how long does it take to see results from SEO? You’re in the right place. Rather

How Long Does It Take to See SEO Results and When Does SEO Progress Become Evident Read More »