A group of fitness enthusiasts are exercising with dumbbells inside a gym

Fitness Marketing 101: Strategies That Are Worth the ‘Weight’

The fitness industry is expected to grow to over $434 billion by 2028, which means understanding fitness marketing is going to be crucial for business owners.  If you want your biz to grab a slice of that $400+ billion pie, then getting specific about how marketing works in the fitness industry is one of the

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Organic Search vs. Paid Search: What are the Differences and Which Provides a Better Return?

If you’re grappling with the eternal debate between organic search vs. paid search, you’ve come to the right place. Finding the most effective and lucrative marketing strategy can be a pressing concern for a business owner.  Organic search, anchored in SEO finesse, champions the organic growth of online visibility through content. On the flip side,

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What Is a Google Core Update? Understanding How the Algorithm Updates Affect Search Engines

Most know that Google’s search engine algorithms are constantly changing to meet the needs of searchers, but not many understand how these changes occur. Meet the Google core update! You might ask, “What is a Google core update?” Multiple times a year, Google rolls out significant changes to the way that their search engine algorithms

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