Are you tired of being told you need SEO to see results online? Are you curious about the real value of investing in SEO and whether the financial commitment is justified? You’ve come to the right place.
We believe business is about numbers. So, this post is for business owners wondering if SEO is worth their money for improving their online assets.
Below, we’ll explain why SEO is essential and then show you tangible results that we’ve been able to deliver with SEO for our clients. By the end, you’ll not only understand the price of SEO but also its true worth.
Is SEO worth it for small businesses? Yes, and here’s why!
SEO works. It wouldn’t be the go-to option in online marketing if it didn’t. However, you can only grasp the massive extent of its potential when you understand how and why it works. When that happens, the results become much more believable and tangible. So, let’s look at how SEO delivers results for businesses:
Increase the organic traffic to your website
Imagine you had a store in a mall. Wouldn’t you agree that increasing the footfall for that store would mean a positive uptick in business? The more customers, the better your chances of convincing them to buy your products, right? Well, your website is your digital presence.
SEO helps your business by increasing the number of people who visit your website. This is also known as traffic. Applying the same logic, the more traffic there is the higher your chances of convincing them to do business with you. However, there’s another part to this that goes unnoticed.
SEO increases the ‘organic’ traffic. Organic traffic is not just any traffic. It’s pre-primed traffic from the search engines. These aren’t just people visiting your store because they happened to be in the mall; they’re people who came to your store because they’re exclusively interested in what you’re offering.
Those types of individuals are the easiest to convert into customers. This is why getting in front of those kinds of people is always worth it!
Achieve targeted marketing with SEO
For some small businesses, however, the question may be about more than just increasing website traffic. When every cent matters, it’s crucial for companies to take a more nuanced and detailed approach. An approach that considers the psychology of the potential customer and meets them where they are.
Every potential customer goes through a few stages before buying from you. There’s awareness, consideration, and then a decision. SEO has the flexibility to segment your audience for a more targeted approach. SEO allows you to connect with your audience depending on where they are in their journey.
SEO is like the salesperson who knows the difference between a customer who needs time to make up his mind and one who needs a discount to make a purchase. That is important, not just because it’s more effective but also because it’s more efficient when time and money spent are considered.
Gain a competitive edge with SEO
Marketing requires money, and some businesses simply have more money to invest in marketing. What’s a small business to do? SEO is ideal for smaller businesses that may have limited marketing budgets and find it difficult to compete with the big players in highly saturated markets.
Heavy upfront marketing investments may show faster results when it comes to traditional marketing channels. However, SEO leverages time and skillful execution of your knowledge of your audience.
By consistently creating meaningful and valuable SEO-friendly content, smaller businesses can slowly but steadily and surely climb the SERPs to get noticed by their ideal audiences.
This gives them a competitive edge over bigger businesses. The most important thing to know is that results come when SEO is done consistently and with the help of experts by your side.
Receive compounded results from SEO content
Another reason SEO is worth your money if you’re a small business is that it’s not a one-time expenditure but a small and steady long-term investment in your business’s growth, provided you have the right service providers in your corner.
The essence lies not just in content but in how SEO delivers compounded results. SEO transforms your online collateral into a strategic asset, driving organic traffic, enhancing visibility, and establishing authority.
Every optimized piece builds on top of another and adds to the cumulative impact. When SEO results come in, they also compound over time to grow your business exponentially. It’s important to have realistic expectations of the timeline in which you can expect results with SEO, though.
Unlike other marketing strategies like social media marketing or PPC, the results delivered by SEO sustain for much longer, propelling your small business higher even when your investment stops.
Enjoy a better ROI over a longer term than PPC
SEO is often compared to PPC advertising. If you only consider ROI over the long term, the SEO vs. PPC debate stacks heavily toward SEO. This is important for small businesses with budgetary constraints.
While PPC delivers immediate results, it comes with ongoing costs. In contrast, SEO lays the foundation for sustained success with a much smaller investment over a more extended time period. The actual ROI value in PPC comes after adjusting the usually increasing ad spend. It’s a perpetual balancing act that requires constant watching over.
With SEO, well-optimized content and improved rankings lead to organic traffic, reducing the need for constant ad spend. This allows smaller businesses with budget constraints to enjoy a better ROI as the benefits compound.
Is SEO effective? Let’s look at our results
Are you still wondering if SEO will work for your business? Have a look at the results that we’ve delivered for some of our clients:
Kickbox
Kickbox is an excellent example of what SEO can do, even in a highly competitive and saturated industry like email marketing. With a directed strategy, we got Kickbox, 122,067 organic clicks that earned them $395,000 in revenue. That’s nearly 200% ROI of the money they spent on SEO being returned to them through increased sales.
We pride ourselves on creating tailored campaigns, and Kickbox, an email verification technology company, came with a very specific requirement. They mainly wanted pre-primed, ready-to-buy traffic. This is difficult to achieve in mature industries.
Another challenge was the technical nature of the content. Ranq created persuasive articles with carefully mined high search-intent keywords. Then, we directed traffic through strategic interlinking between pages, optimized pages that were performing well, and regularly hunted for industry gaps.
The outcome was remarkable – a 430.6% surge in organic clicks, an 827% boost in 1st-page rankings, and 46,500 goal conversions totaling $395,000. Ranq improved the value of Kickbox’s conversions by 1904%. Read the full Kickbox case study.
Left Coast Performance
When new businesses ask us if SEO will work for them, we show them what we did for Left Coast Performance, a B2C supplement business. They are an e-commerce business initially on Amazon but wanted to establish an independent web presence and focus on new revenue streams.
Despite the challenges of starting from scratch in a competitive keto niche, we executed a comprehensive strategy over 8+ months. We optimized their store and product pages, implemented a content strategy targeting low-competition areas, and maintained an aggressive publishing schedule.
The outcome was substantial – Left Coast Performance witnessed remarkable growth, achieving 42,000 monthly organic traffic and ranking for 18,100 keywords on Google. This success marked the beginning of their journey towards a 7-figure exit. Read the complete Left Coast Performance case study.
Aspiration
SEO can help new businesses, and it can also help thriving businesses break new ground. That’s what we achieved with SEO for Aspiration, a neobank in the fintech industry looking to expand its already established audience base in new directions.
The challenge was expanding visibility in environmental and financial spaces simultaneously on one website while balancing legal constraints. Aspiration had a small team without SEO expertise, and their website was built on an unsteady technical foundation.
So, we developed a comprehensive strategy over 12+ months. We refocused their content, rebuilt the technical foundation, and employed aggressive publishing. We bolstered all this with a high-impact link-building campaign. The result was an incredible 237% increase in organic traffic, adding 7,000 monthly organic visits and approximately $10,000 in monthly traffic value.
Aspiration’s dual-relevance approach successfully navigated the challenges, earning them rankings for close to 16,000 keywords on Google, with 1,500 of those on the first page. Read the complete Aspiration case study.
Is SEO worth the investment? With Ranq, it is!
Whether you’re a new, small, or established business looking to change gears, SEO is worth your money with Ranq. This is because we only offer custom-built strategies after understanding every business’s unique goals and aspirations.
Our team at Ranq is a unique blend of SEO professionals who respect good content, acknowledge the power of technical optimizations, and understand the importance of brand personality. As a result, you get dynamic yet harmonious strategies that blend content marketing and technical SEO services to bring tangible results within the overall brand objectives. When it comes to SEO, the investment isn’t just worth it – it can become the catalyst for digital excellence and growth. If you’re a small business looking for results similar to the ones above, get in touch with Ranq!