Social Media

A doctor using her social media

The Intricacies of Social Media Marketing for Healthcare Organizations

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Social media marketing (SSM) can be as impactful in healthcare as in other service industries. However, navigating social media marketing for healthcare is anything but straightforward.  It comes with challenges and considerations that require careful analysis and strategy. Since every tweet, post, or video you share carries the weight of your organization’s reputation, your messaging […]

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Try These Social Media Marketing Ideas for Your Fitness Classes

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If you’re struggling to fill your fitness classes, you’re not alone. Starting out in the fitness industry is easy, but with the competition heating up, standing out requires more than just great workouts—it takes clever marketing. It takes social media marketing.  However, saying you need social media marketing is as vague as saying you need

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Creating a Social Media Scheduling Calendar for 2024

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With 2024 getting closer, manually posting your social media content across multiple accounts wastes your time and energy. Social media scheduling is the obvious solution, allowing you to consistently post high-quality, pre-planned content that gets the engagement you’re looking for.  In this article, we’ll look at how to schedule your social media posts with a

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