SEO

How to Check your website for a Google Penalty (And How to Recover from it)

Your website content is making waves, you’ve just hit your stride in SEO, and you’re seeing some regular organic traffic, and then bam! You wake up one day to find your website traffic has tanked.  Your website may have been hit with a Google penalty.  A Google penalty is a huge issue for an online

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Tips for Keyword Research in 2023 from Your Friendly Neighborhood SEO Experts

At its core, SEO is about helping people find the content most relevant to their search query. Keyword research identifies the words most likely to be used when someone searches for something in context. It’s a practice that requires patience, creativity, and a good understanding of the current trends and algorithms used by search engines.

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CMOs: Don’t Hire an SEO Agency Until You Ask These 7 Questions

We work with a lot of CMOs.  And if we’ve learned one thing about this crowd, it’s probably this: CMOs have a difficult job. CMOs aren’t just responsible for deploying one marketing strategy; they’re in charge of the whole marketing ecosystem.  By nature, CMOs are jugglers. And if you’re a CMO, you likely have lots

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How to crush SEO even if your store doesn’t have many products (3 examples)

Let’s talk about a weird nuance in the world of e-commerce SEO.  In e-commerce, there are big stores, and there are small stores. Stores with big catalogues (think REI) and stores with small catalogues (think SimpliSafe). Just for the sake of a quick definition, let’s say: As a quick clarification, small stores can still be

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