Digital Marketing

There are over 450,000 law firms in the United States alone. No doubt most of them are wondering how to market themselves—legal services aren’t the same as marketing a new blender. They are at a higher price point and often something that affects the outcome of a client’s life. Add to that a competitive marketplace, […]

The fitness industry is expected to grow to over $434 billion by 2028, which means understanding fitness marketing is going to be crucial for business owners.  If you want your biz to grab a slice of that $400+ billion pie, then getting specific about how marketing works in the fitness industry is one of the

You’ve finished establishing your software as a service—congratulations! Now, how do you get it in front of customers in such a crowded industry? When learning how to market a SaaS product, then the first thing you need to understand is the importance of your digital reach. How easy your product is to find on the

Struggling to gain visibility in a vast digital landscape? Frustrated by the constant battle for SERP supremacy? The struggle to stand out online is real.  Fret not because the key to unlocking your online potential isn’t so far away if you hire an SEO agency. However, when search engine algorithms are ever-changing and online visibility

Adding an image to your content can boost user engagement by as much as 650%. Make that a video, and your content is 1,200% more likely to be shared than text and image combined.  Visual marketing is playing a bigger role than ever in digital marketing—but what exactly is that role? Understanding the importance of

While 98% of businesses utilize written content as a part of their marketing strategy, far fewer manage to publish content on a regular, consistent schedule. Unfortunately, erratically published content—the result of the lack of formal content marketing processes—is unlikely to yield the results you’re hoping for. Consistent brands are the ones who succeed, and what’s