Diksha Chauhan

In SEO, one rule always reigns supreme: content is king. And anyone who’s ever attempted to create quality content has likely come across its nefarious doppelganger—duplicate content. Content normally wins favor with search engines, grants your authority, and helps you climb the SERPs. However, Google has very strict SEO duplicate content rules as it confuses […]

Creating quality content is great, and creating it for your target audience is even better. However, you’re not going to get far without Search Engine Optimization on your side. SEO provides insights into what your audience is searching for, and all your valuable content won’t reach that audience if not bolstered by basic SEO principles. 

You’ve created a lot of content for your website and some of it is doing well, but a lot of it is underperforming. That’s worrying you, and rightly so! If your content isn’t performing up to expectations, that’s valuable effort and resources gone to waste. What can you do to get the most out of

When it comes to explaining SEO principles to clients, they are all ears when we talk about traffic and conversions, their eyes are peeled when we show them website design modifications, and they smile when we pitch a new marketing strategy. However, the moment we start talking about website SEO audits, their eyes start glazing

In today’s business market, it’s constantly a struggle for online visibility. But SEO (search engine optimization) has emerged as an essential marketing strategy for surviving and thriving as a business regardless of the industry. With increased SEO practices, your business can have many benefits including increased organic search traffic, website visibility, and more assured conversions.

Keywords are the starting point for pretty much everything in SEO. Think about it: SEO is about optimizing our online collateral for one particular keyword or another.  If you don’t get it right, though, all that optimization means nothing. This is why knowing how to find a website’s keywords is so important to SEO success.

You’ve built a fast and mobile-friendly website, and you’ve been posting valuable, SEO-optimized content. Now you might be wondering what else you can do to rank higher on the SERPs. Welcome to the world of off-page SEO and, more specifically, creating a good backlink profile!  Backlinking is an incredible way to build your authority, but

What’s better than being at Position #1 in Google? Being at position #0!  If you want to become Google’s chosen one for a featured snippet, you’ve come to the right place. Getting a featured snippet can be an extremely effective way to increase visibility and boost the authority of your brand or business. However, is