Diksha Chauhan

Paid vs Owned vs Earned Media: Definitions & Examples

Did you know that in 2022, global digital advertising spending reached a staggering $626 billion spanning multiple marketing channels? This figure highlights the significance of media in today’s marketing landscape. With a wide array of digital marketing channels to choose from, the success of your business hinges on your ability to navigate through a sea […]

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How to Search Websites for Keywords: 3 Different Approaches

Keywords are the starting point for pretty much everything in SEO. Think about it: SEO is about optimizing our online collateral for one particular keyword or another.  If you don’t get it right, though, all that optimization means nothing. This is why knowing how to find a website’s keywords is so important to SEO success.

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Getting a Good Backlink Profile Means Finding the Good Backlink Sites

You’ve built a fast and mobile-friendly website, and you’ve been posting valuable, SEO-optimized content. Now you might be wondering what else you can do to rank higher on the SERPs. Welcome to the world of off-page SEO and, more specifically, creating a good backlink profile!  Backlinking is an incredible way to build your authority, but

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How to Get a Featured Snippet on Google to Boost Your Visibility

What’s better than being at Position #1 in Google? Being at position #0!  If you want to become Google’s chosen one for a featured snippet, you’ve come to the right place. Getting a featured snippet can be an extremely effective way to increase visibility and boost the authority of your brand or business. However, is

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How to Check your website for a Google Penalty (And How to Recover from it)

Your website content is making waves, you’ve just hit your stride in SEO, and you’re seeing some regular organic traffic, and then bam! You wake up one day to find your website traffic has tanked.  Your website may have been hit with a Google penalty.  A Google penalty is a huge issue for an online

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Tips for Keyword Research in 2023 from Your Friendly Neighborhood SEO Experts

At its core, SEO is about helping people find the content most relevant to their search query. Keyword research identifies the words most likely to be used when someone searches for something in context. It’s a practice that requires patience, creativity, and a good understanding of the current trends and algorithms used by search engines.

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