Diksha Chauhan

If you’re grappling with the eternal debate between organic search vs. paid search, you’ve come to the right place. Finding the most effective and lucrative marketing strategy can be a pressing concern for a business owner.  Organic search, anchored in SEO finesse, champions the organic growth of online visibility through content. On the flip side, […]

Most know that Google’s search engine algorithms are constantly changing to meet the needs of searchers, but not many understand how these changes occur. Meet the Google core update! You might ask, “What is a Google core update?” Multiple times a year, Google rolls out significant changes to the way that their search engine algorithms

“SEO is like a savings account. Small, consistent efforts accrue over time to something substantial.” “SEO is like growing a tree.” “SEO is like watching paint dry.” “SEO is like…” Tired of drawing comparisons in hopes of figuring out how long does it take to see results from SEO? You’re in the right place. Rather

In SEO, one rule always reigns supreme: content is king. And anyone who’s ever attempted to create quality content has likely come across its nefarious doppelganger—duplicate content. Content normally wins favor with search engines, grants your authority, and helps you climb the SERPs. However, Google has very strict SEO duplicate content rules as it confuses

Creating quality content is great, and creating it for your target audience is even better. However, you’re not going to get far without Search Engine Optimization on your side. SEO provides insights into what your audience is searching for, and all your valuable content won’t reach that audience if not bolstered by basic SEO principles. 

You’ve created a lot of content for your website and some of it is doing well, but a lot of it is underperforming. That’s worrying you, and rightly so! If your content isn’t performing up to expectations, that’s valuable effort and resources gone to waste. What can you do to get the most out of

When it comes to SEO, clients are all ears when we talk about traffic and conversions, their eyes are peeled when we show them website design modifications, and they smile when we pitch a new marketing strategy. However, the moment we start talking about website SEO audits, their eyes start glazing over. Clients don’t say

With today’s fierce struggle for visibility, SEO has emerged as a vital strategy for surviving and thriving for a business. SEO comes with many benefits—increased organic traffic, website visibility, and conversions—along with many hurdles that only the well-trained eye can avoid. That’s why many businesses look to outsource this work only to SEO experts from