Ben Stopka

Let’s be clear: No matter what kind of law you practice, a law firm is a business. To be successful, a business needs a consistent stream of clients or at least leads. While traditional marketing channels like referrals are great, they can be inconsistent and are rarely enough to meet the demands of a law

When content marketing increases lead generation for a whopping 74% of companies, developing a solid content marketing strategy for healthcare should be an integral part of your business plan. As tech continues to invade and innovate in the healthcare space and competition increases, it’s more important than ever to look for smart ways to make

Since the gym business is local, many owners and managers think the digital marketing revolution isn’t for them.  We’re a digital marketing agency, and given that we’ve used digital tactics to help multiple businesses scale and grow in the fitness space, we can tell you that you don’t have to sit out on it. In

Those diving into law firm content marketing are making a sound investment, as content marketing offers many opportunities for firms to raise their profiles on Google and reach higher-quality customers. However, that doesn’t mean it’s an easy undertaking: there are plenty of roadblocks to look out for. This guide will help you learn what content

The online fitness industry marketing competition has become fierce. To stand out, you need more than just treadmill photos and protein shake recipes: you need an arsenal of marketing strategies for fitness centers that captivate, engage, and convert.  Whether you’re a boutique studio or a sprawling fitness empire, compelling content can bridge the gap between

As the purchasing power of B2B healthcare buyers grows, with a 2022 study revealing up to 67% of buyers spending more, understanding how to market your healthcare B2B is more important than ever. With telehealth businesses booming and 5% of all Google searches being health-related, you must understand how to make your healthcare business stand

There are over 450,000 law firms in the United States alone. No doubt most of them are wondering how to market themselves—legal services aren’t the same as marketing a new blender. They are at a higher price point and often something that affects the outcome of a client’s life. Add to that a competitive marketplace,