Ben Stopka

When content marketing increases lead generation for a whopping 74% of companies, developing a solid content marketing strategy for healthcare should be an integral part of your business plan. As tech continues to invade and innovate in the healthcare space and competition increases, it’s more important than ever to look for smart ways to make

Those diving into law firm content marketing are making a sound investment, as content marketing offers many opportunities for firms to raise their profiles on Google and reach higher-quality customers. However, that doesn’t mean it’s an easy undertaking: there are plenty of roadblocks to look out for. This guide will help you learn what content

As the purchasing power of B2B healthcare buyers grows, with a 2022 study revealing up to 67% of buyers spending more, understanding how to market your healthcare B2B is more important than ever. With telehealth businesses booming and 5% of all Google searches being health-related, you must understand how to make your healthcare business stand

There are over 450,000 law firms in the United States alone. No doubt most of them are wondering how to market themselves—legal services aren’t the same as marketing a new blender. They are at a higher price point and often something that affects the outcome of a client’s life. Add to that a competitive marketplace,

The fitness industry is expected to grow to over $434 billion by 2028, which means understanding fitness marketing is going to be crucial for business owners.  If you want your biz to grab a slice of that $400+ billion pie, then getting specific about how marketing works in the fitness industry is one of the

You’ve finished establishing your software as a service—congratulations! Now, how do you get it in front of customers in such a crowded industry? When learning how to market a SaaS product, then the first thing you need to understand is the importance of your digital reach. How easy your product is to find on the