As a SaaS business, you constantly struggle to attract more users without blowing your entire marketing budget in the process. Whether you’re a founder, a marketer, or a growth strategist, the goal is always to scale your SaaS customer acquisition strategy efficiently. But have you considered the right strategies for your business’ particular needs? In […]
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The healthcare customer journey is a term that comprises the entire sequence of events that a patient goes through from the first time they experience symptoms all the way through to their aftercare and long-term treatment plans. It’s an essential cycle to think about for healthcare marketers and providers as it reveals possible pain points
What is the Healthcare Customer Journey? Read More »
As a B2B SaaS (Software as a Service) company, it can often feel like you’ve hit a ceiling for success due to an ineffective growth plan. The demand for your product may stay constant, but you’re facing regular churn and not leveraging all of your monetization opportunities. Inevitably, you’ll be unable to scale, and you’ll
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Regardless of your specialty, your medical office can often struggle to maintain enough patients to keep your practice financially stable and operational. You’re not out of options; increasing patient volume in a medical office is possible by implementing strategies ranging from increasing online visibility to optimizing scheduling and patient retention. Ready to find out how
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Whether you’re a SaaS marketer, product manager, or business owner, you need to understand the concept of the SaaS customer lifecycle. Put simply, the SaaS customer lifecycle covers the acquisition, engagement, and retention of your customers. It’s an essential tool for learning about your customers’ mindsets and the key to optimizing your customer retention, reducing
What is the SAAS Customer Lifecyle? Read More »
As a contemporary law firm, relying on traditional methods like print ads and direct mail is no longer enough. Potential clients need to be attracted through other means and some audiences may be looking for your services but may not be aware of your existence. Online marketing is the key to increasing your visibility and
How Do Law Firms Market Themselves Online? Read More »
For law firms, email marketing isn’t only about sending updates about clients; it’s a key strategy to improve communication, build trust, and drive your business’ growth. In this article, we will cover the foundations of email marketing, including how to build a list of clients, craft effective messaging, and monitor the performance of your messaging.
A Quickstart Guide to Email Marketing for Law Firms Read More »
As a SaaS business owner, you’re always looking for more feedback about your product and how your users interact. No tool is more essential in understanding your customer than the SaaS customer journey. With this resource, you can drive customer conversions, reduce churn, and improve your user’s experiences. This guide will walk through each stage
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As a healthcare provider, you’re always looking for ways to get more patient referrals, but it can be difficult to know how to do this effectively. The good news is that you have the answer within your grasp! This blog will discuss why patient referrals are essential, methods to achieve more referrals, and how you
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The healthcare industry has experienced a remarkable transformation over the last five years. Driven by technological advancements, the post-pandemic patient expectations drastically differ from what they used to be. In this rapidly evolving time, the strategies that worked for your healthcare practice or organization yesterday may not guarantee success today. Staying ahead means understanding the
What Are Some Lucrative Trends in Healthcare Marketing? Read More »
