When marketing a SaaS product, there’s constant tension because you’re often trying to balance contrasting goals.  Should you focus on customer acquisition or customer education and retention? Do you take the targeted marketing approach to boost conversion rate or choose to broaden your market while settling for a slightly lower conversion? Immediate lead generation is

SEO can benefit any business in any industry that relies on search. However, with the number of healthcare-related searches nearing 70,000 per minute, businesses in the healthcare industry are poised especially well to gain from it. If you’re a newer or smaller business in the healthcare industry, leveraging SEO can be the most efficient strategy

Let’s be clear: No matter what kind of law you practice, a law firm is a business. To be successful, a business needs a consistent stream of clients or at least leads. While traditional marketing channels like referrals are great, they can be inconsistent and are rarely enough to meet the demands of a law

When content marketing increases lead generation for a whopping 74% of companies, developing a solid content marketing strategy for healthcare should be an integral part of your business plan. As tech continues to invade and innovate in the healthcare space and competition increases, it’s more important than ever to look for smart ways to make

Since the gym business is local, many owners and managers think the digital marketing revolution isn’t for them.  We’re a digital marketing agency, and given that we’ve used digital tactics to help multiple businesses scale and grow in the fitness space, we can tell you that you don’t have to sit out on it. In

Those diving into law firm content marketing are making a sound investment, as content marketing offers many opportunities for firms to raise their profiles on Google and reach higher-quality customers. However, that doesn’t mean it’s an easy undertaking: there are plenty of roadblocks to look out for. This guide will help you learn what content

The online fitness industry marketing competition has become fierce. To stand out, you need more than just treadmill photos and protein shake recipes: you need an arsenal of marketing strategies for fitness centers that captivate, engage, and convert.  Whether you’re a boutique studio or a sprawling fitness empire, compelling content can bridge the gap between

As the purchasing power of B2B healthcare buyers grows, with a 2022 study revealing up to 67% of buyers spending more, understanding how to market your healthcare B2B is more important than ever. With telehealth businesses booming and 5% of all Google searches being health-related, you must understand how to make your healthcare business stand